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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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- Showing 1 - 7 of 7
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Indy Agency Doner Takes Amazon Upon Its Shoulders
Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age.
Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle -- owned by Publicis Groupe -- and McKinney, which recently repurchased its liberty from Havas.
Amazon is histori [...]
Posted: Friday, August 29th 2008
Halo 3, HBO Voyeur, Whopper Freakout Honored at One Show
The One Club hosted its annual One Show ceremony last night at Jazz at Lincoln Center, New York. The ceremony honors outstanding ads and campaigns across radio, TV, online and in theatres.
HBO/Voyeur, which included an outdoor installation as well as TV and online efforts, won Gold Pencils for Integrated Branding Campaign, Innovative Use of Marketing and overall Campaign work.
HBO Voyeur enabled people to explore [...]
Posted: Thursday, May 8th 2008
Call for Entries Open for ad:tech 2008 Awards
ad:tech expositions, which orchestrates conferences and exhibitions for the global interactive marketing community, has opened the call for entries for ad:tech's 2008 advertising awards.
Entries can be made between now and January 11, 2008.
Submissions will be taken for the following categories:
Interactive Ads
Interactive Campaigns
Optimization/Search Strategy
Websites
Submissions can be made ad the [...]
Posted: Thursday, November 8th 2007
'Computer is Personal Again' Honored in IAB MIXX Awards
Last night in New York City, conference attendees witnessed the presentation of the IAB's third annual MIXX awards.
These accolades draw attention to outstanding merit specifically in interactive advertising, with dual regard to creativity and effectiveness.
The major honor, Best in Show, was awarded to Goodby, Silverstein and Partners, SF for "The Computer is Personal Again" for Hewlett-Packard. This campaign was perceived as the most successful effort in years on behalf of the computer b [...]
Posted: Wednesday, September 26th 2007
AdGabber Officially Launches for Marketing/Advertising Networking Scene
Today Adrants announced the official launch of AdGabber, a professional networking site for members of the marketing and advertising sectors.
The platform has grown from its low-key May inception to approximately 1600 members via word of mouth and cross-linking from Adrants, a marketing and advertising critique site, to help build momentum.
The site, which is hosted by [...]
Posted: Wednesday, September 19th 2007
Google Snipes Ogilvy Exec for 'Innovation Lab'
Co-President Andy Berndt of Ogilvy & Mather, New York, has left the agency in order to help launch a new global initiative for Google, reports Advertising Age.
The prospective "lab for innovation," as it is pegged by some executives privy to Berndt's plans, is geared toward collaboration amongst marketers, agencies and entertainment companies.
Google's move stirs dormant worries that the online adve [...]
Posted: Wednesday, September 19th 2007
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