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Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Top News: Ad slowdown expected | Amazon may launch digital book library | Tax breaks for gaming companies

Online Ad Market: Ad agencies brace for slowdown. Ecommerce: Amazon in talks to launch digital-book library. Can a marriage of AOL and Yahoo   [...]
Posted: Monday, September 12th 2011

Adidas, Kraft Push Facial Recognition Ad Envelop

Adidas and Kraft are two of the latest major brands to experiment with incorporating facial recognition technology with digital ad strategies. Currently Adidas has partnered with Intel to install and test digital walls in the U.S. and U.K., reports the Los Angeles Times. The paper gives the example of a woman in her 50s stopping in front of the display. The wall will recognize her ge  [...]
Posted: Tuesday, August 23rd 2011

Facebook Places Tweak Perfect for Brands Like Applebee's. Next Up: Companies That Haven't Signed On Yet

Earlier this month Inside Facebook reported that Facebook is launching a limited private beta of tools that will provide a new parent-child management structur  [...]
Posted: Friday, July 22nd 2011

Google+ Groups in the Works with Fridge Acquisition

Google+ seems to be charting a new growth trajectory for social media: three weeks after it launched, days after one of its project managers declare it had more than 18 million users which, incidentally, include a lot more women than media pundits gave Google + credit, Google has   [...]
Posted: Thursday, July 21st 2011

Top News: T-Mobile, AT&T test mobile ad services | Mobile ads to surge | Hulu for sale? | Ford expands connectivity

Mobile Marketing: T-Mobile, AT&T test services in attempt to grow mobile ad market. Mobile advertising surge forecast at Cannes. Business Strategies: Hulu   [...]
Posted: Wednesday, June 22nd 2011

Will NUad Top Even In-Apps Ads in Recall? Data and Common Sense Says Yes

This week at the Cannes International Advertising Festival Microsoft unveiled Nuads, or natural user-interface ads - a platform that transforms TV ads into interactive ad via the voice-and-control-gestures in Kinect for Xbox 360. The technology, demoed at the conference, and blogged about later, by Mark Kroese,  [...]
Posted: Tuesday, June 21st 2011

Get Ready for Voice-based Interactive Ads, Starting with Search

Google executive Mike Cohen described a new feature Google plans to debut - voice search for the desktop -at its Inside Search event being held in San Francisco this week. The feature appears to perform similarly to voice search on mobile, according to the Washington Post, with the user clicking on an audio micr  [...]
Posted: Tuesday, June 14th 2011

Top News: Google near deal in online pharma ad crackdown | Online seller who threatened customers pleads guilty | Facebook PR firm and its unsavory clients | New app rules causing woe for developers

Legal/Regulatory: Google near deal in online pharma drug ad crackdown. Online seller who bullied customers pleads guilty. Public Relations: Facebook PR firm   [...]
Posted: Friday, May 13th 2011

Welcome to the Next Phase of Social Media Analytics, Wal-Mart Style

Kosmix is the developer of Tweetbeat Firsthand, a plug-in that scans the Internet for references to prominent people or organizations that have Twitter accounts and then provides readers of those pages with their latest tweets. The company is being acquired by Wal-Mart but, surprisingly to some social media tech aficionados, Tweetbeat Firsthand appears to be almost an afterthought - at least in terms of a social marketing application for the company. Rather, Wal-mart is acqu  [...]
Posted: Tuesday, April 19th 2011

Top News: Verizon iPhone coming soon. Really | Google as mobile service provider? | WPP buys Blue State Digital |

2011 Predictions/2010 in Review: Enterprise Mobility: 10 smartphone, tablet flaws that must disappear in 2011. 2010 and its year in IOS. Forget Android, Apple iPad will do   [...]
Posted: Thursday, December 30th 2010

Top News: Suit against Apple alleges apps give information to advertisers | Paid prioritization violates net neutrality, FCC says | 2010 in review

2010 in Review: The most creative advertising ideas of 2010. The rise of Apps, iPad and Android. Legal/Regulatory: Apple apps   [...]
Posted: Tuesday, December 28th 2010

New Trends in Online Ad Formats

Yesterday's hot new ad format is today's channel that is losing its edge. So one can conclude from a study by Millward Brown's Dynamic Logic, which found that video ads - once viewed as the format most likely to deliver high engagement measures - are losing their edge with increasing certain brand metrics compared to other ad formats. To be clear, video ads are still an effective form of advertising - but their once more than 100% lead in onl  [...]
Posted: Monday, September 27th 2010

For Better or Worse, Demand Media's Plans Tied to Google

Demand Media is beginning to move toward its initial public offering - which could well be the biggest web IPO this year. The company filed a S-1 disclosure with the Securities and Exchange Commission - the first step in this process. Criticized by some as a content mill, Demand Media's business strategy produces online content for the purpose of attracting keyword advertising. The company's algorithms look at what search words are most popular, and then pays writers to produce content for s  [...]
Posted: Monday, August 9th 2010

Google Promises to be Unobtrusive as It Pushes Into Display

Google is continuing to execute its plans to make a bigger play for the display ad space - and is promising it will avoid the annoying images that have come to be associated with them. Increasingly display ad have come under fire from both consumer groups and the industry itself. The Consumerist's pet peeves  [...]
Posted: Thursday, July 8th 2010

Is Facebook or Twitter More Business Friendly?

There is little doubt that social media platforms such as Facebook and Twitter can help even the tinniest business. Where there is doubt - plenty of it - is which platform is better for business. A case can be - and has been - made for both Twitter and Facebook. But asking marketers to pick one to the exclusion of the other is a harder exercise. The companies we queried about this, though, came through. On Thursday we looked at the feedback from an informal MarketingVox survey that makes the   [...]
Posted: Friday, July 2nd 2010

What Annoys Consumers the Most About Online Ads

The Consumerist recently took online ad developers - and the brands that use their work - to task for their ever evolving ways to reach and engage with consumers. From brands' perspective, of course, new developments in this space are a necessity as consumers tend to tune out what becomes familiar - such as the case with  [...]
Posted: Thursday, June 24th 2010

Chevy Bows Controller-free Microsoft Kinect Advergame

Chevrolet is launching a campaign via the Xbox 360 which will allow users to test-drive the new Chevrolet Volt electric car in the Kinect Joy Ride advergame. The controller-free Kinect for Xbox has a special sensor which recognizes players and responds to their movements and gestures. Kinect Joy Ride is Microsoft’s first controller-free racing game. An ad for the Volt runs before the game can be played. The Volt uses advanced technology to give Chevrolet drivers "freedom from the gas   [...]
Posted: Tuesday, June 22nd 2010

Is Crowdsourcing Ready for Prime Time? In Some Cases, Yes.

It is easy to understand crowdsourcing's appeal to cash strapped companies: instead of launching a resource-intense internal initiative to advance a brand, or develop a product, for a lower cost it can tap the expertise of an online community. But as the idea gains traction - it was first introduced in a Wired magazine article in 2006 - it is becoming clear that there are limitations to how the model can be used, if the recently launched Republican initiative, America Speak Out, is any indicat  [...]
Posted: Tuesday, June 1st 2010

Luxury Buyers, Retailers Use Mobile Coupons Too

Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS, is building an audience for its technology in part by appealing to luxury buyers. Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel,   [...]
Posted: Tuesday, May 25th 2010