Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 644 | 283 |
| » ad pricing | 60 | 867 |
| » ad selling | 269 | 658 |
| » ad targeting | 236 | 691 |
| » ad technologies & vendors | 272 | 655 |
| » advertainment | 59 | 868 |
| » Advertising | 3 | 924 |
| » affiliate marketing | 13 | 914 |
| » alternative marketing | 123 | 804 |
| » Asia/Pacific | 33 | 894 |
| » automotive | 51 | 876 |
| » b2b | 22 | 905 |
| » best practices | 84 | 843 |
| » biz buzz | 421 | 506 |
| » branding | 157 | 770 |
| » broadband | 82 | 845 |
| » campaigns & creatives of note | 168 | 759 |
| » case studies | 9 | 918 |
| » co-op marketing & partnerships | 43 | 884 |
| » computers & tech | 30 | 897 |
| » consumer packaged goods | 24 | 903 |
| » cross media | 78 | 849 |
| » demographics | 55 | 872 |
| » direct marketing | 61 | 866 |
| » domain names | 9 | 918 |
| » don't believe the hype | 8 | 919 |
| » e-commerce | 55 | 872 |
| » email marketing | 29 | 898 |
| » entertainment | 125 | 802 |
| » Europe | 97 | 830 |
| » events | 35 | 892 |
| » finance | 23 | 904 |
| » global | 34 | 893 |
| » healthcare | 11 | 916 |
| » I-PR & business communications | 16 | 911 |
| » instant messaging marketing | 11 | 916 |
| » interviews | 1 | 926 |
| » intrusive formats | 9 | 918 |
| » Latin America | 4 | 923 |
| » legal, government & regulation | 44 | 883 |
| » loyalty & retention | 13 | 914 |
| » major account moves | 80 | 847 |
| » major brands | 190 | 737 |
| » measurement & analytics | 98 | 829 |
| » media convergence | 104 | 823 |
| » minorities | 8 | 919 |
| » mobile marketing | 58 | 869 |
| » multi-channel marketing | 55 | 872 |
| » new and improved | 97 | 830 |
| » nonsense & parodies | 22 | 905 |
| » online ad market | 185 | 742 |
| » pearls of wisdom | 24 | 903 |
| » people | 144 | 783 |
| » personalization | 16 | 911 |
| » political parties & organizations | 10 | 917 |
| » privacy | 14 | 913 |
| » promotions | 42 | 885 |
| » publishing | 212 | 715 |
| » real estate | 3 | 924 |
| » research & stats | 116 | 811 |
| » rich media | 155 | 772 |
| » search engine marketing | 190 | 737 |
| » sex sells | 3 | 924 |
| » signs of doom | 29 | 898 |
| » signs of recovery | 12 | 915 |
| » signs of what's to come | 260 | 667 |
| » small business | 15 | 912 |
| » spam & anti-spam | 7 | 920 |
| » Spanish-speaking | 6 | 921 |
| » syndication & RSS | 7 | 920 |
| » technical innovation | 30 | 897 |
| » telecom | 25 | 902 |
| » text ads | 84 | 843 |
| » tools & software | 134 | 793 |
| » top stories | 308 | 619 |
| » travel | 11 | 916 |
| » user experience | 57 | 870 |
| » viral marketing & social media | 60 | 867 |
| » weblog marketing | 33 | 894 |
| » women | 16 | 911 |
| » worst practices | 46 | 881 |
| » Youth | 8 | 919 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Ad Network Takes MySpace for $35M
Specific Media has bought MySpace from News Corporation, a number of publications have confirmed. The ad network, which helps marketers buy digital ads across the Web, online video, mobile and television, is paying about $35 million for the once wildly popular site, mainly in stock, according to news accounts. It is a telling transaction because it illustrates the changing business model, not to mention grow [...]
Posted: Wednesday, June 29th 2011
Welcome to the Next Phase of Social Media Analytics, Wal-Mart Style
Kosmix is the developer of Tweetbeat Firsthand, a plug-in that scans the Internet for references to prominent people or organizations that have Twitter accounts and then provides readers of those pages with their latest tweets. The company is being acquired by Wal-Mart but, surprisingly to some social media tech aficionados, Tweetbeat Firsthand appears to be almost an afterthought - at least in terms of a social marketing application for the company.
Rather, Wal-mart is acqu [...]
Posted: Tuesday, April 19th 2011
Top News: Google pushes forward with mobile payment plan | Publicis finds digital strategy pays off | GroupMe turns to advertising | New MobileMe
Mobile Payments:
Google sets role in mobile payment.
American Express launches all-new digital payments platform to attack PayPal’s bread and butter.
Ad Agencies:
[...]
Posted: Monday, March 28th 2011
Top News: Groupon breaks relationship with ad agency that designed its Super Bowl ads | The AT&T-T-Mobile deal | Facebook acquires Snaptu, adds check-ins to events | NYT's pay wall years in the making
Agencies and Ad Departments:
Groupon says it placed too much trust in agency that designed its Super Bowl ads.
Mobile Computing:
How the market values the AT&T-T-Mobile deal.
Why AT&T’s deal for T-Mobile must be b [...]
Posted: Monday, March 21st 2011
Now Microsoft Supports HTML5. Is it Finally Over for Flash?
After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the web is HTML5, Dean Hachamovitch, General Manager of Internet Explorer wrote in a blog post.
"Microsoft is deeply engaged in the HTML5 process with the W3C. HTML5 will be very import [...]
Posted: Monday, May 3rd 2010
iAd May Be Tipping Point for Google's AdMob Acquisition
Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal Trade Commission were expecting to recommend blocking Google's acquisition of the mobile advertising network, according to a source quoted in the New York P [...]
Posted: Monday, May 3rd 2010
Industry Buzz & Snippets: 02/12/10
Ad Formats & Technologies:
Facebook releases beta version of ad conversion tracking.
Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
Scotttrade [...]
Posted: Friday, February 12th 2010
Industry Buzz & Snippets: 01/07/10
Analytics:
AdClick tracking vs. web analytics: why are the numbers so different?
Industry:
MTV, Crisp partner on mobile ads.
[...]
Posted: Thursday, January 7th 2010
Industry Buzz & Snippets: 12/18/09
Campaign:
Injecting advertisers into the market for virtual currency.
Ford readies single global push for 2011 focus.
Email Marketing:
SF Chronicle sends holiday retail e-mail, skips content entirely.
Web 2.0:
[...]
Posted: Friday, December 18th 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Ford Outpaces Industry with 25% Digital Spend
Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek.
Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag [...]
Posted: Wednesday, October 21st 2009
Industry Buzz & Snippets: 10/21/09
Web 2.0 News and Trends:
Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin [...]
Posted: Wednesday, October 21st 2009
Silverman Quits NBC, Joins Diller on Ambitious Production Venture
Ben Silverman is leaving his post as NBC Entertainment co-chairman come September, and will join Barry Diller of InterActive Corp. (IAC), parent company of Ask.com, to form a multi-platform production company.
Marc Graboff, also co-chairman, will continue as chairman of NBC Entertainment and Universal Media Studios. He will report to Jeff Gaspin, former head of NBC cable unit and now-chairman of NBC Universal Television Entertainment, [...]
Posted: Tuesday, July 28th 2009
Obama Campaign Makes Cannes Coup
Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories.
The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app, [...]
Posted: Monday, June 29th 2009
MFST Shells Out Bucks for Bing Ad Campaign
Microsoft is planning the launch of an ad campaign consisting of print, radio, online and TV ads to promote its new search engine.
The engine is code-named Kumo, but its formal moniker will likely be Bing.
The campaign is led by ad firm [...]
Posted: Tuesday, May 26th 2009
Classifieds Site OLX Raises $5M, Plots Aggressive Expansion
OLX, an online classifieds site based outside the US, has raised $5 million in funding from Nexus Capital India.
This round brings the total amount of funding to $28.5 million. OLX received $13.5 million from General Catalyst Partners, Bessemer Venture Partners, Founders Fund, and DN Capital in April 2008, and $10 million in September 2006 with the same VCs and various angels investors.
The investment will be used to make acquisitions, imple [...]
Posted: Friday, May 8th 2009
Twitter, Federated Share Revenue on Sponsored Programs Like 'MarchTweetness'
Federated Media is engaged in an ad-supported partnership with Twitter in which the agency is pulling together tweet pages about specific topics being discussed on the Twitter platform. Twitter and Federated are sharing revenue from the projects.
For example, AT&T's sponsored site, MarchTweetness, was unveiled last week, complete with tweets about March Madness, writes MediaPost.
Another [...]
Posted: Monday, March 30th 2009