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Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad

Ad Technology: Google Inside adSense Blog: Introducing Redesigned Payments Pages Agencies: MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB Business Strategies: 12 Reasons to   [...]
Posted: Wednesday, May 2nd 2012

VSS Forecast: Comms Spending to Top $1 Trillion

Total communications spending will decline 1% in 2009 to $882.6 billion, but will grow 3.6% per year over the next five years to more than $1 trillion,  according to a report from private-equity firm Veronis Suhler Stevenson (VSS). This growth will make communications the third fastest-growing sector (behind mining and construction) of the US economy through 2013,   [...]
Posted: Wednesday, August 5th 2009

In-House Agencies Save Money (Doing Marketers' Grunt Work)

A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings -- thought to be the "most important success" having an in-house agency, respondents said. Roles for in-house agencies varied by a wide margin, but often include creative development, repurposing work developed by an external agency, and production. Per the surv  [...]
Posted: Thursday, September 11th 2008

Marketers Reduce Ad Budgets in Hard Times

Marketers from a cross-section of categories and industries are feeling the pinch of budget belt-tightening - over half (53 percent) expect ad budgets to be reduced over the next six month, for example - according to a survey from the Association of National Advertisers (ANA), MarketingCharts reports. Nine in 10 (87 percent) of th  [...]
Posted: Wednesday, August 27th 2008

Media Buyers Bearish on Ad Spend as Salespeople Work Harder

Advertisers and agency media buyers are increasingly pessimistic about spending across all major media, according to Advertiser Perceptions' Media Economy Report, a survey of media-buying executives, reports AdAge - writes MarketingCharts.   [...]
Posted: Wednesday, July 9th 2008

In Pricing, Brand Equity Makes a Difference

Brand leaders in marketing, advertising and PR firms are more likely to price services at a higher level than competitors (41 percent of brand leaders were premium-priced vs. 24 percent of lesser-known firms) -- and more likely to get higher fees, according to a RainToday.com survey, MarketingCharts writes. Brand and value are paramount  [...]
Posted: Thursday, June 12th 2008

DMA: Softness in Direct Marketing Revenue in Q1

After 18 consecutive quarters of positive results, the direct marketing community -- direct marketers, agencies, and suppliers -- experienced a revenue dip in the first quarter of 2008, according to the Quarterly Business Review (QBR) by the Direct Marketing Association (  [...]
Posted: Tuesday, June 10th 2008

Marketers to Increase Lead-Gen Budgets in Second Half of '08

Nearly half (45.4 percent) of B2B marketers plan to increase spend on lead-generation programs in the second half of 2008, according to a recent survey of marketers by BtoB magazine and the Sales Lead Management Association, writes MarketingCharts. Just 10.3 percent of market  [...]
Posted: Friday, May 30th 2008

Marketing Execs: Agency Use Unaffected by Economic Climate - for Now

77 percent of marketing executives say the slowing economy has moderately or greatly affected business in the past six months, but most say agency use has not changed. Not yet, anyway, warns a Reardon Smith Whittaker study (via AdWeek),   [...]
Posted: Thursday, May 1st 2008

Click Fraud Rate Down Slightly in First Quarter

The average click fraud rate for pay-per-click (PPC) advertising was 16.3 percent in the first quarter of 2008, down slightly from the 16.6 percent reported in 4Q07. 16.3 percent is, however, up from the 14.8 percent rate reported in Q1 last year, reports the   [...]
Posted: Wednesday, April 30th 2008

SEM Spend to Grow as Marketers Shift Budgets amid Economic Concerns

Search engine marketing (SEM) spending is taking budget share from other marketing efforts -- not only offline but also online -- according to preliminary findings from the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), reports M  [...]
Posted: Wednesday, March 19th 2008

Despite Q4 DM Growth, Q1 Expectations Reflect Economic Concerns

While concerns linger about the economy, direct marketers expect growth in Q1 of 2008, having experienced 18 consecutive quarters of positive growth, according to the Direct Marketing Association Quarterly Business Review (QBR) for Q4 of 2007, writes MarketingCharts.  [...]
Posted: Wednesday, March 5th 2008

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

Marketers' 2008 Priorities: Database and Analytics

Marketers are placing emphasis on increased resources for database and analytics to support their efforts. 67 percent agree this area calls for the most investment of additional resources in 2008, according to an Alterian survey, writes MarketingCharts.   [...]
Posted: Wednesday, February 6th 2008

Arizona Jean Employs Social Marketing to Push New E-Store

Formerly owned by JC Penney, the Original Arizona Jean Company is now independent. And though the jeans have been available for 23 years at the department store, they had never been marketed directly to the teen audience it's geared toward, according to a mini case study by DM News. That's where T3 agency stepped in to help launch an online marketing campaign. A content-rich   [...]
Posted: Friday, January 11th 2008

Haggin Marketing Buys Database Provider I-Centrix

Haggin Marketing has acquired I-Centrix, a provider of database and data management services, according to a release. Haggin specializes in direct, retail and email marketing. The acquisition will allow Haggin to offer data management services for catalog companies and multichannel marketers. I-Centrix will retain its name and current management team. The deal was finance  [...]
Posted: Friday, January 11th 2008

2008 B2B Marketing Forecast: Rise in Budgets and Online Spending (Updated)

Most B2B marketers (60 percent) plan to increase their 2008 marketing budgets, but fully 79 percent plan to increase their online marketing budgets, according to BtoB magazine's 2008 Marketing Priorities and Plans study, writes MarketingCharts.   [...]
Posted: Friday, January 4th 2008

Marketing Execs: Most Web Campaigns Don't Launch on Time

Though 59 percent of seniors marketers acknowledge their website is "critical" to their global brand and marketing strategy, nearly 70 percent of website-based marketing campaigns do not get launched on time, leading to a potential loss of new business leads and eroded customer satisfaction, according to a   [...]
Posted: Wednesday, November 14th 2007

Direct Marketing Employment Holds Steady, New Hiring Still Slow

Direct marketers can expect little change in the employment outlook for the remainder of '07, but a slowing trend in new hiring continues, according to the latest survey by Bernhart Associates, MarketingCharts reports. "The numbers are showing little change   [...]
Posted: Wednesday, October 10th 2007

Study: Decentralized Email Undermines Marketing Efforts, Brands

Email is at once a ubiquitous and embattled medium because its dependability and trustworthiness are under attack by spam, viruses, phishing, and often inexact ISP filtering; yet it could get worse if email marketing is not centralized within the enterprise, according to a StrongMail/JupiterResearch executive survey,   [...]
Posted: Wednesday, October 3rd 2007