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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » worst practices | 43 | 520 |
| » Youth | 2 | 561 |
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Google Gets into Radio Ad Biz with dMarc Purchase
Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti [...]
Posted: Wednesday, January 18th 2006
Tacoda: Users Engage More with Behaviorally Targeted Ads
Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s [...]
Posted: Wednesday, January 18th 2006
4Q Online Advertising Beats Media Execs' Expectations
Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were [...]
Posted: Tuesday, January 17th 2006
Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)
Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No [...]
Posted: Tuesday, January 17th 2006
'eBiz for Media Lab' for Electronic Media Buying Launched
The American Association of Advertising Agencies has launched an effort it hopes will help convert all transactions between media buyers and sellers into a fully electronic system of communications, writes MediaPost (via MediaBuyerPlanner). The AAAA has been pushing for media industry guidel [...]
Posted: Tuesday, January 17th 2006
Media Matchmaker Hooks up Buyers, Potential Partners
In Media Matchmaker, Media buyers wishing to find product placement, promotions and integration opportunities for their clients have a new tool to help find potential partners that are likewise looking to negotiate and close deals, writes MediaBuyerPlanner. As traditional advertising has been augmented by digital opportunities, product placement and other non-traditional approaches have become increa [...]
Posted: Tuesday, January 17th 2006
Tremor to Launch Online Video Network
Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s [...]
Posted: Monday, January 16th 2006
MLK Site Gives Taste of Discrimination
Click to enlarge
DDB Seattle's 15th consecutive commemoration of Martin Luther King Jr. Day (Jan. 16) took an interactive turn this year, in the form of [...]
Posted: Monday, January 16th 2006
Six Flags Taps OgilvyOne; Throws Creative, Media Accounts into Play
Six Flags has named OgilvyOne Worldwide to handle its direct and interactive marketing efforts - helping to implement its strategy of increasing both mindshare and its focus on customers - reports ClickZ, pointing out that this is the first time that Six Flags has selected a dedicated agency for interactive. Six Flags has also thrown its creative and media accounts into review. Independent W.B. Doner and Co., Southfield, Mich., has bee [...]
Posted: Monday, January 16th 2006
Arc, Burnett to Set up Detroit Office
Marketing services agency Arc Worldwide, part of Publicis, has opened a Detroit office with sister agency Leo Burnett, Detroit, which along with Burnett Chicago has been working with Arc Chicago for two year on the GM account, including Cadillac.com, Goodwrench.com and the Cadillac "Under5" campaign, reports ClickZ. The GM and Dow business being handled by Leo Burnett Detroit and Arc in Chicago and New York will be transitioned to Detr [...]
Posted: Friday, January 13th 2006
WPP Assembles Cross-Agency 'Team Ford'
WPP will be bringing together resources from its major agencies and forming a one-stop shop, Team Ford (based in Dearborn, Mich.) - consisting of JWT and sibling Ford Motor Media, both Detroit; Ogilvy & Mather, Dearborn; plus Young & Rubicam Brands, which includes Y&R, Wunderman, Mediaedge:cia and MindShare, all Dearborn - reports AdAge. The restructuring creates new units to meet Ford's media, CRM and PR needs: Shared Media Services, Bran [...]
Posted: Friday, January 13th 2006
Murdoch: MySpace Can Beat Theirs (Yahoo's, MSN's)
News Corp. Chairman Rupert Murdoch finally revealed, at least in part, his plans for the social-networking website MySpace.com, announcing that the recently acquired site would challenge portals such as Yahoo and MSN, writes iMedia, citing a Wall Street Journal report. Murdoch said MySpace would offer free video downloads, [...]
Posted: Thursday, January 12th 2006
Online Agency Creates $500 TV Ads for Local Businesses
A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500, [...]
Posted: Thursday, January 12th 2006
New Publicis Digital Venture Rumored
Publicis Groupe Media has been recruiting high-level agency media execs and will soon announce a major new digital business venture having to do with that recruitment drive, chief innovation officer Rishad Tobaccowala said Tuesday, but would not provide details, MediaPost [...]
Posted: Wednesday, January 11th 2006
Miva May Be up for Grabs
Online marketing firm Miva, formerly known as FindWhat.com, said it has hired Deutsche Bank Securities to help it explore strategies to boost its share price, including a possible sale of the company, as well as selling securities, selling assets, recapitalizing, or [...]
Posted: Wednesday, January 11th 2006
Engage In-Game Advertising Launches with Subway Campaign
A new in-game advertising agency, Engage In-Game Advertising, based in San Francisco, has launched its first campaign, placing ads for Subway on in-game billboards in Valve's Counter-Strike, GamesIndustry reports ( [...]
Posted: Wednesday, January 11th 2006
Google Print Ads Run in Chicago Sun-Times
Google is running classified-like ads in the pages of the Chicago Sun-Times, which so far is the only newspaper participating in Google's print advertising tests, Crain's reports ( [...]
Posted: Tuesday, January 10th 2006