Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 259 | 166 |
| » ad pricing | 18 | 407 |
| » ad selling | 63 | 362 |
| » ad targeting | 124 | 301 |
| » ad technologies & vendors | 110 | 315 |
| » advertainment | 106 | 319 |
| » Advertising | 3 | 422 |
| » affiliate marketing | 1 | 424 |
| » alternative marketing | 104 | 321 |
| » Asia/Pacific | 4 | 421 |
| » automotive | 60 | 365 |
| » b2b | 14 | 411 |
| » best practices | 35 | 390 |
| » Beyond Marketing | 1 | 424 |
| » biz buzz | 82 | 343 |
| » broadband | 39 | 386 |
| » campaigns & creatives of note | 229 | 196 |
| » case studies | 5 | 420 |
| » co-op marketing & partnerships | 27 | 398 |
| » computers & tech | 21 | 404 |
| » consumer packaged goods | 20 | 405 |
| » CRM | 2 | 423 |
| » cross media | 58 | 367 |
| » demographics | 51 | 374 |
| » direct marketing | 29 | 396 |
| » domain names | 8 | 417 |
| » don't believe the hype | 4 | 421 |
| » e-commerce | 24 | 401 |
| » email marketing | 15 | 410 |
| » entertainment | 91 | 334 |
| » Europe | 16 | 409 |
| » events | 17 | 408 |
| » finance | 5 | 420 |
| » global | 11 | 414 |
| » healthcare | 6 | 419 |
| » How-to | 1 | 424 |
| » I-PR & business communications | 10 | 415 |
| » instant messaging marketing | 3 | 422 |
| » interviews | 2 | 423 |
| » intrusive formats | 4 | 421 |
| » Latin America | 3 | 422 |
| » legal, government & regulation | 18 | 407 |
| » loyalty & retention | 8 | 417 |
| » major account moves | 47 | 378 |
| » major brands | 158 | 267 |
| » major players news | 157 | 268 |
| » measurement & analytics | 28 | 397 |
| » media convergence | 43 | 382 |
| » minorities | 4 | 421 |
| » mobile marketing | 35 | 390 |
| » multi-channel marketing | 38 | 387 |
| » new and improved | 22 | 403 |
| » nonsense & parodies | 15 | 410 |
| » online ad market | 93 | 332 |
| » pearls of wisdom | 26 | 399 |
| » people | 25 | 400 |
| » personalization | 7 | 418 |
| » political parties & organizations | 7 | 418 |
| » privacy | 5 | 420 |
| » promotions | 35 | 390 |
| » publishing | 95 | 330 |
| » real estate | 1 | 424 |
| » research & stats | 56 | 369 |
| » rich media | 81 | 344 |
| » search engine marketing | 56 | 369 |
| » Segmentation & Markets | 1 | 424 |
| » sex sells | 4 | 421 |
| » signs of doom | 4 | 421 |
| » signs of recovery | 6 | 419 |
| » signs of what's to come | 86 | 339 |
| » small business | 8 | 417 |
| » spam & anti-spam | 2 | 423 |
| » Spanish-speaking | 4 | 421 |
| » syndication & RSS | 3 | 422 |
| » technical innovation | 18 | 407 |
| » telecom | 10 | 415 |
| » text ads | 23 | 402 |
| » tools & software | 42 | 383 |
| » top stories | 73 | 352 |
| » travel | 6 | 419 |
| » user experience | 56 | 369 |
| » viral marketing & social media | 98 | 327 |
| » weblog marketing | 21 | 404 |
| » women | 13 | 412 |
| » worst practices | 15 | 410 |
| » Youth | 12 | 413 |
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Advertise In Pauses | Google Invests in Content | Affluents Spend $224B | Yahoo Headhunter Quits | Agencies Need Digital Officers? | Ongo Paywall Folds | Tumblr Sued on Copyrights
Ad Technology:
Microsoft Find a Pro Directory: Getting Help with Your adCenter Campaigns
Agency News:
Organic Named Digital Agency of [...]
Posted: Wednesday, May 9th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Game-maker Bows to Power of Social Media
The ending to Mass Effect 3 left many gamers disgruntled--to the point that a petition to the Federal Trade Commission was filed complaining about how the game maker used deceptive advertising in its description of the game. Now its appears Electronic Arts and BioWare are about to cave—but probably not because they fear an inquiry from the FTC. Rather, it is the fury of their fan base they are seeking to appease, which has gaining momentum and a microphone via social media.
[...]
Posted: Thursday, March 22nd 2012
Online Videos' Promise Driving Digital Ads for Olympics
NBC Sports has more than doubled the $25 million in digital ads it sold for the 2008 Beijing Olympics for the London Games, months before the 17-day event, paidContent reports.
Executives as the company attribute the increase in part to its decision to put more than 3,000 hours of video from London online.
Lessons from 2010
Viewer habi [...]
Posted: Thursday, March 8th 2012
Krispy Kreme App Links 'Hot Now' Sign to Smartphone
While this has clearly been the season for m-commerce, that has not meant that retailers have neglected more traditional—for the technology that is—mobile offerings: apps. Krispy Kreme Doughnuts is taking advantage of one its best-known icons--its "HOT NOW" signs in store windows that glow when the doughnuts are freshly made--to [...]
Posted: Tuesday, December 27th 2011
The Brandjacking Starts on Google+ Pages
Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo). The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s [...]
Posted: Tuesday, November 15th 2011
Capital One Debuts in Three Top Zynga Games
Capital One will be appearing simultaneously in CityVille, FarmVille and The Pioneer Trail, starting this week - a first according to the companies. Players will be able to interact with the goat from Capital One's commercials, which is being introduced in both games as one the in-game incentives.
Increasingly brands are eying gaming as an [...]
Posted: Tuesday, September 20th 2011
Diageo Steps Up Facebook Presence with New Cross-border Deal
Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.
[...]
Posted: Monday, September 19th 2011
Closing Bell: Ice Cream Sandwich coming this Fall | Tapjoy's new CMO | iPhone 5 first test photo
OS:
Google's Ice Cream Sandwich being released in October/November.
Business Strategies:
Is Yahoo a takeover target?
Online Ad Market:
Yahoo's [...]
Posted: Wednesday, September 7th 2011
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Jell-O Digital Billboard Lifts Mood with Tweets (and Pudding Giveaways)
Jell-O is the latest brand to marry social media and digital billboard technology. The company has installed a billboard, developed by Crispin Porter + Bogusky, at the corner of West Broadway and Grand in New York City. The billboard depicts a face that either smiles or frowns depending on the mood reflected in Twitter, as based on the smiley or sad face emoticons. When the face is frowning [...]
Posted: Thursday, August 4th 2011
Google+ Groups in the Works with Fridge Acquisition
Google+ seems to be charting a new growth trajectory for social media: three weeks after it launched, days after one of its project managers declare it had more than 18 million users which, incidentally, include a lot more women than media pundits gave Google + credit, Google has [...]
Posted: Thursday, July 21st 2011