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Google's Ad Server Market Share at 57%

Together, Google AdSense and Google-owned DoubleClick account for 57% of total ad server market share, while Microsoft and Yahoo lost significant share since March and together make up only 15% of the ad server market, according to an analysis by Attributor.   [...]
Posted: Wednesday, January 7th 2009

ad:tech Survey: Best and Worst Online Tactics, Budget Plans for '08

Behavioral targeting, search engine optimization (SEO) and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa's annual survey of ad:tech attendees, writes Mark  [...]
Posted: Wednesday, February 20th 2008

AdweekMedia Leaps into Niche Social Networking Game

Professionals have yet another community-building option from which to choose. AdweekMedia has just announced its foray into marketing and media-oriented social networking with its virgin offering, At the Roundtable. At the Roundtable proposes to "unite marketing, media and agency industry professionals." The proliferation of niche social networking sites was   [...]
Posted: Monday, September 17th 2007

Interactive Marketing Association Launches in Austin

For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX. The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal. The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an   [...]
Posted: Thursday, August 16th 2007

ValueClick Revenues Up 79 Percent for Year

ValueClick reported record fourth-quarter revenues of $160.4 million, up 38 percent from $116.6 million in the year-ago period; net income was $22.1 million, or 22 cents a share, up from $14.2 million, or 14 cents a share a year ago, report InternetRetailer and MediaPost.   [...]
Posted: Friday, February 23rd 2007

ValueClick Might Want to Sell Commission Junction

A rumor that Commission Junction may be for sale prompts some speculation on why ValueClick might want to part with CJ and who might be interested in it. Saying she has no inside information - only rumor - but sees a logical rationale for such a sale, Beth Kirsch lays out her case in a ReveNews post. CJ's profitable partnership with eBay is on the rocks, she argues, with eBay's recent move to set up its own affilia  [...]
Posted: Wednesday, October 11th 2006

Study: Adware Ads Marketers' Fault, Not Intermediaries'

Most pop-ups served by nuisance adware programs can be traced directly to marketers - not intermediaries - according to a new study. Marketers are apparently directly responsible for more than half of pop-ups and other online advertising through adware, reducing the level of plausible deniability regarding their direct connection to the much-despised medium, reports the Associated Press, citing a study by the nonprof  [...]
Posted: Thursday, August 10th 2006

Think Moves to Florida, Completes iLead Acquisition

Interactive marketing mini-conglomerate Think Partnership has completed its acquisition of online lead generation company iLead Media, reports DM News. Think paid the shareholders of iLead $9.2 million in cash and will also issue to them shares in the company's stock. This week, Think also   [...]
Posted: Thursday, May 25th 2006

Think Partnership CEO and Chairman Resign

Think Partnership today announced that CEO Gerard M. Jacobs and Chairman T. Benjamin Jennings have tendered resignations as officers and directors of the company. Think Partnership also announced that for the rest of the year it plans to primarily focus on improving operations and taking advantage of integration opportunities within the company. The company's board of directors is in t  [...]
Posted: Thursday, May 11th 2006

Think Partnership Buys Web Diversity; to Acquire iLead

Interactive marketing firm Think Partnership will expand its search business in Europe and into Asia with the acquisition of Web Diversity, London, reports DM News. Think also announced today that it has entered into an agreement to acquire online sales lead-generati  [...]
Posted: Tuesday, May 2nd 2006

SEMphonic Tool Offers Integrated Search and Online Marketing Reports

Search engine marketing analytics tool specialist SEMphonic today announced CampaignTracker, a tool that "solves the mind numbing tasks of developing multiple integrated search engine and online marketing reports and competitor monitoring for agencies and enterprises," the company said. CampaignTracker offers the ability to see, evaluate, aggregate, and present SEM campaign pe  [...]
Posted: Tuesday, March 7th 2006

Hitwise Acquires Search Management and Conversion Tracking Tech

Online competitive intelligence service Hitwise today announced that it has acquired HitDynamics, a single-interface "technology platform" for search marketing campaigns. Agencies and online marketers use the technology for bid management, reporting and conversion tracking for their PPC, search eng  [...]
Posted: Monday, March 6th 2006

Click Fraud Doesn't Grow, but Marketers' Concern Does

The number of online advertisers and search engine marketing firms saying click fraud was a serious issue increased threefold in 2005 from the previous year, according to the December 2005 "State of Search Engine Marketing" report by the Search Engine Marketing Professionals Organization (SEMPO), writes ClickZ. "It's not so much that it's getting worse, but there is a heightened awareness about it," Kevin Lee, chairman of SEMPO and coc  [...]
Posted: Monday, February 27th 2006

Miva May Be up for Grabs

Online marketing firm Miva, formerly known as FindWhat.com, said it has hired Deutsche Bank Securities to help it explore strategies to boost its share price, including a possible sale of the company, as well as selling securities, selling assets, recapitalizing, or  [...]
Posted: Wednesday, January 11th 2006

Think to Proceed: On Second Thought, Let's Not

Think Partnership, formerly CGI Holding Corp., said it won't acquire search marketing firm Proceed Interactive because it did not fulfill conditions of the merger agreement, likely the restatement of Proceed's earnings, in the form of audited financial statements, to have been delivered to Think before August 31, reports ClickZ. Think also ended its month-old merger agreement with offline affinity marketer Member's Edge, saying it was   [...]
Posted: Friday, September 2nd 2005

ValueClick to Buy Fastclick, Create Ad Colossus

ValueClick said Thursday it had agreed to acquire Fastclick in a stock swap valued at about $214 million, giving ValueClick access to Fastclick's advertising network of more than 9,000 third-party websites reaching over 112 million U.S. users, reports the AP. Fastlick's ad network served 27 billion impressions last   [...]
Posted: Friday, August 12th 2005

Commission Junction Bows Program for Top-Performing Affiliates

ValueClick's Commission Junction plans to launch its CJ Performer program today for top-performing affiliates, providing them enhanced support, additional resources and greater recognition in CJ's network, ClickZ reports. It will invite about 200 among its 70,000 affiliates to join, including Upromise, Shopping.com, and Mezi Media. Advertisers will now more easily be able to find top performers. The new program is likely intended to lu  [...]
Posted: Monday, July 11th 2005

Yahoo Launches Europe Marketing Push

Yahoo Europe has selected online marketer TradeDoubler to manage its affiliate marketing, campaigns, ad-serving and site tracking, with the aim of driving quality traffic and large volumes of leads to Yahoo's European sites, NetImperative writes. The pan-Europe agreement will include Overture (Yahoo Search) and shopping comparison service Kelkoo, owned by Yahoo. Yahoo plans to use TradeDoubler's solutions to manage and run   [...]
Posted: Friday, May 27th 2005

Experian Buys LowerMyBills.com, Folds It into New Interactive Unit

With its purchase of LowerMyBills.com - the largest online financial services advertiser in the U.S. - Experian is becoming a serious consumer channel for online transactions, reports DM News. The deal coincided with the launch of Experian Interactive, which combines online credit report provider Experian Consumer Direct and Internet pay-for-performance firms MetaReward and Affiliate Fuel with LowerMyBills.com.   [...]
Posted: Thursday, May 5th 2005

Think Partnership to Buy PrimaryAds

WebSourced announced that its parent company, Think Partnership, signed an agreement to buy PrimaryAds, an affiliate marketing concern.   [...]
Posted: Thursday, March 10th 2005