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AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit

Agency News: JWT Appoints a Pair of Chief Creative Officers in New York Business Strategies: For AOL, a Costly Gamble On Local News Draws Trouble Taco Bell, BK and Others   [...]
Posted: Wednesday, May 23rd 2012

Top News: Verizon iPhone coming soon. Really | Google as mobile service provider? | WPP buys Blue State Digital |

2011 Predictions/2010 in Review: Enterprise Mobility: 10 smartphone, tablet flaws that must disappear in 2011. 2010 and its year in IOS. Forget Android, Apple iPad will do   [...]
Posted: Thursday, December 30th 2010

Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK

Black Friday: Promotions, tradition lure shoppers on Black Friday. Bargains bring out the crowds. Holiday sales forecast: E-Commerce growing  [...]
Posted: Friday, November 26th 2010

Industry Buzz & Snippets: 01/11/10

Campaigns: Aflac is leaving its agency and taking the duck. NJ governor's race yielded small online spends. Analytics: 5 tips for investing in analytics. E-Mail Marketing:  [...]
Posted: Monday, January 11th 2010

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Creative-Rich Dream Team to Refurb Interactive Ad Standards

The Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force. This ambitiously-monikered dream team will focus on forming "a comprehensive roadmap for the next stages [...] of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers," the IAB state  [...]
Posted: Thursday, April 30th 2009

Industry Buzz & Snippets: 6/17/08

Ad Networks and Analytics: 50 percent of respondents to an E-consultancy survey use two sets of analytics tools on their site, presumably because a stable average is considered more accurate than one or the other.The Internet Advertising Bureau released definitions of commonly-used digital video in-stream terms.   [...]
Posted: Tuesday, June 17th 2008

MoveOn Solicits Agency Assistance for Presidential Campaign

Political nonprofit MoveOn.org is seeking creative entries from agencies in order to help steer the 2008 Presidential election in its favor. MoveOn's political "ad network" will be organized by Fenton Communications, the PR firm representing MoveOn. Jonathan Cranin, formerly chief creative officer at McCann Erickson, shall act as chief talent recruiter and director. Agencies of interest will receive creative briefs and can submit print, broadcast and online advertising. Ads will be tested   [...]
Posted: Wednesday, May 7th 2008

In Stake Talks, Microsoft Prices Facebook at $10BN; Google Interested Too

In yet another sign pointing to Facebook's explosive growth, Microsoft has expressed interest in buying a stake that could value the social network at US$ 10 billion or more if talks prove successful. The deal would entail that Microsoft pay between US$ 300 million and US$ 500 million for an up-to-five percent stake, according to the Wall Street Journal. Google is also in  [...]
Posted: Tuesday, September 25th 2007

Interactive Marketing Association Launches in Austin

For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX. The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal. The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an   [...]
Posted: Thursday, August 16th 2007

Honda Licenses JibJab Video for Presidents' Day Ad Campaign

For the first time, JibJab is licensing one of its popular online skits for use in a Presidents' Day ad campaign, partnering with the New York and Long-Island Honda Dealers Association for a two-week broadcast and online promotion, MediaPost reports.  The spots feature visuals from the "Presidents' Rap" video (AKA "Founding Fathers") - but wi  [...]
Posted: Monday, February 12th 2007

Some Top Agencies Won't Pursue $300MM Census Account

Several top agencies that had expressed early interest in the 2010 U.S. Census account are now bowing out of the running. With the Feb 13 deadline looming for agencies to have teams in place for the pitch, candidates are dropping out of the running for the account, which is valued at up to $300 million, Ad Age reports. Interpublic Group's McCann Erickson, Martin Agency and Mullen; Omnicom Group's DDB Worldwide; Publicis Grou  [...]
Posted: Friday, February 9th 2007

Presidential-Campaign Online Forays Getting Creative, Controversial

As democratic presidential announcements begin to pile up in a campaign cycle that is expected to reach $1 billion, the prospects of reaching voters online is putting campaign assets to more creative uses - not just the classic TV mudslinging that dominated the 2004 campaign between Bush and Kerry. Barack Obama, John Edwards and Hilary Clinton selected the web to announce the launch of their presidential campaigns: Edwards used YouTube, Clinton her website and Obama hired internet  [...]
Posted: Tuesday, January 30th 2007

Darfur Genocide Photo Exhibit in Second Life

Actress and activist Mia Farrow, a UNICEF Goodwill Ambassador, will on Friday discuss and answer questions about the worsening situation in Darfur and neighboring Chad at a virtual event in Second Life. The Darfur program, to be held Friday, Dec. 8, 12 Noon to 1 p.m. (Eastern Time), will feature a virtual replica of the "Our Walls Bear Witness - Darfur: Who Will Survive Today?" - a photography exhibit of Darfur images that were projected   [...]
Posted: Friday, December 8th 2006

Agency Almighty Rolls out Gore's Climate Project

Full-service agency Almighty is prepping campaigns for Al Gore's the Climate Project, including a WOM training program for volunteers. The Climate Project push centers on the redesign of theclimateproject.org to help manage the nonprofit group's training program for volunteers who will become evangelists for the global warming presentation featured in Gore's documentary, An Inconvenient Truth,   [...]
Posted: Tuesday, November 21st 2006

Nov. 21 NYC Benefit for Deierlein, Injured in Iraq

A benefit for Tom Deierlein, VP at Dynamic Logic who was injured in Iraq while serving with the Army Rangers, will be held on Tuesday, November 21, in New York City, at the Forbes Magazine Galleries. Deierlein was called to duty last year and served as a captain assigned to Community Affairs. In September, he was wounded by sniper fire in East Baghdad, iMedia Connection reports. Deierlein is now at Walter Reed Army Medical   [...]
Posted: Tuesday, November 14th 2006

Army Launches Campaign to Capture Recruits

The U.S. Army is launching a microsite and recruitment initiative on Veterans Day, based on the theme of a day in the life of a soldier. The "Army Strong" campaign consists of television spots and has interactive element, including a microsite and a new version of "America's Army: The Official U.S. Army Game," reports ClickZ. The Army i  [...]
Posted: Friday, November 10th 2006

$300MM RFP Draft Issued for 2010 Census Marketing

The U.S. Census Bureau has unveiled a draft RFP for its 2010 Census marketing campaign, which it expects to be worth $250-$300 million over three years. The Census Bureau is asking for comment on the draft and won't issue its final request for proposals until early next year, Ad Age reports. The Census Bureau asks in the draft that the winning bidder be responsible for developing a comm  [...]
Posted: Wednesday, October 25th 2006

More Fake Wal-Mart Blogs, Edelman Fesses up

PR firm Edelman, which after a fake-blog scandal last week promised to be more open in its dealings, on Thursday admitted it is behind two other fake blogs created for client Wal-Mart. One blog appears is on the site of Working Families for Wal-Mart, the "astroturf" advocacy group formed by Edelman last December, writes MediaPost. More intriguingly, however, the second fake blog is  [...]
Posted: Friday, October 20th 2006