Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 248 | 139 |
| » ad pricing | 49 | 338 |
| » ad selling | 102 | 285 |
| » ad targeting | 120 | 267 |
| » ad technologies & vendors | 99 | 288 |
| » advertainment | 15 | 372 |
| » affiliate marketing | 5 | 382 |
| » alternative marketing | 26 | 361 |
| » Asia/Pacific | 13 | 374 |
| » automotive | 14 | 373 |
| » b2b | 24 | 363 |
| » best practices | 50 | 337 |
| » biz buzz | 53 | 334 |
| » branding | 56 | 331 |
| » broadband | 22 | 365 |
| » campaigns & creatives of note | 32 | 355 |
| » case studies | 7 | 380 |
| » co-op marketing & partnerships | 7 | 380 |
| » computers & tech | 6 | 381 |
| » consumer packaged goods | 9 | 378 |
| » CRM | 2 | 385 |
| » cross media | 27 | 360 |
| » demographics | 36 | 351 |
| » direct marketing | 46 | 341 |
| » domain names | 2 | 385 |
| » don't believe the hype | 6 | 381 |
| » e-commerce | 44 | 343 |
| » email marketing | 27 | 360 |
| » entertainment | 28 | 359 |
| » Europe | 25 | 362 |
| » events | 3 | 384 |
| » finance | 19 | 368 |
| » global | 17 | 370 |
| » healthcare | 4 | 383 |
| » How-to | 3 | 384 |
| » I-PR & business communications | 5 | 382 |
| » instant messaging marketing | 2 | 385 |
| » interviews | 2 | 385 |
| » intrusive formats | 1 | 386 |
| » Latin America | 4 | 383 |
| » legal, government & regulation | 24 | 363 |
| » loyalty & retention | 3 | 384 |
| » major account moves | 15 | 372 |
| » major brands | 32 | 355 |
| » major players news | 116 | 271 |
| » measurement & analytics | 82 | 305 |
| » media convergence | 36 | 351 |
| » minorities | 5 | 382 |
| » mobile marketing | 51 | 336 |
| » multi-channel marketing | 24 | 363 |
| » new and improved | 21 | 366 |
| » nonsense & parodies | 1 | 386 |
| » online ad market | 163 | 224 |
| » pearls of wisdom | 34 | 353 |
| » people | 22 | 365 |
| » personalization | 1 | 386 |
| » political parties & organizations | 3 | 384 |
| » privacy | 18 | 369 |
| » promotions | 6 | 381 |
| » publishing | 78 | 309 |
| » rich media | 30 | 357 |
| » search engine marketing | 97 | 290 |
| » seniors | 1 | 386 |
| » signs of doom | 25 | 362 |
| » signs of recovery | 12 | 375 |
| » signs of what's to come | 118 | 269 |
| » small business | 6 | 381 |
| » spam & anti-spam | 8 | 379 |
| » Spanish-speaking | 2 | 385 |
| » syndication & RSS | 1 | 386 |
| » technical innovation | 18 | 369 |
| » telecom | 8 | 379 |
| » text ads | 36 | 351 |
| » tools & software | 35 | 352 |
| » top stories | 118 | 269 |
| » travel | 5 | 382 |
| » user experience | 35 | 352 |
| » viral marketing & social media | 46 | 341 |
| » weblog marketing | 16 | 371 |
| » women | 8 | 379 |
| » worst practices | 24 | 363 |
| » Youth | 4 | 383 |
Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders
Ad Technology:
Volvo Launches China's First RTB-based Advertising
DoubleClick co-founder targets publishers with content-meets-commerce service
Publishers [...]
Posted: Tuesday, May 15th 2012
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions
Online Ad Market:
Banner future for digital advertising.
Search:
Google’s jaw-dropping sponsored post campaign for Chrome.
Google is [...]
Posted: Tuesday, January 3rd 2012
Still the Question is Debated: Are Social Media Campaigns Worthwhile?
Yahoo has published a blog post touting the success of several social media campaigns it has helped orchestrate.In  one launched in October, Yahoo teamed with the William J. Clinton Foundation and Control Room to promote "A Decade of Difference," a concert featuring Lady Gaga, Bono and The Edge, to celebrate the 10-year anniversary of former President Clinton’s charitable foundati [...]
Posted: Wednesday, December 7th 2011
Digital Ads: A Bigger Seat at the Table, But Which Table?
Newly-released figures from the Interactive Advertising Bureau and PwC show that U.S. Internet ad revenues continued their growth trajectory in Q3, reaching $7.88 billion for a 22% increase over the same period in 2010. These figures also show a 2.7% uptick from the revenues of the second quarter of 2011, as well as mark the eighth consecutive quarter of year-over-year growth.
The numbers and general growth trend prompted David [...]
Posted: Wednesday, November 30th 2011
Glamour Magazine's SnapTag Campaign Means Competition for QR Codes
Glamour magazine recently embedded a SnapTag on its September cover, resulting in more than 100,000 scans.
The publisher posted the SnapTag – a 2-D barcode that includes a brand’s logo – alongside the cover model of the month, Rinanna. Besides the 100,000 scans, the code also drew 50,000 Facebook likes and 500,000 interactions of some kind, iMedia reports.
SnapTags are not to be confused with the more generic [...]
Posted: Monday, November 28th 2011
One Synchronized Ad to Rule Them All
A synchronized ad for Ford Lincoln Mercury that ran in a USA Network ad spot, a website, Facebook and a tablet app engaged 23% of the people viewing the ad on second screens. The case study, reported in Mediapost, is yet another proof point for the ad industry that coordinating screens in ad campaigns can provide a significant ROI.
The ad spot ran on the fi [...]
Posted: Tuesday, October 25th 2011
Two Advertisers Sign On for AOL's Window Shopper: A Closer Look at Ad Display's Fight for ROI Relevance
Two advertisers have signed on to use AOL/Pictela's recently announced Window Shopper application, Brian Atwood, senior director sales & strategy, at AOL Premium Formats tells MarketingVOX.
Window Shopper, briefly, is a new feature that delivers a retailer's ecommerce back end into the ad itself. That is, someone viewing an ad will find it quickly turn into a catalog from which the consumers can make a purchase. The technology is basically an overlay, Atwood explains. "There [...]
Posted: Thursday, October 13th 2011
Diageo Steps Up Facebook Presence with New Cross-border Deal
Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.
[...]
Posted: Monday, September 19th 2011
RTB Goes Mobile. Still Waiting for RTB Display to Explode
More vendors are beginning to push real-time bidding technology into the mobile environment.
Turn has partnered with Nexage to provide RTB for mobile advertising inventory through its media-buying platform. Turn's more than 60 Fortune 200 clients - a group that includes "Angry Birds" maker Rovio, Mediapost [...]
Posted: Thursday, September 15th 2011
Another Sector Driving Digital Ads: Luxury Brands
Pharmaceutical, auto insurance, financial services and consumer packaged goods companies: these sectors are the top drivers of digital advertising, Kantar Media reports. But as spending in this category drops, as many fear it will if the economy worsens, look for digital ad agencies and less popu [...]
Posted: Tuesday, September 13th 2011
Digital Ads May Be Exempt, For a Little While, from the Coming Slowdown
A new forecast from Kantar Media has caused heart beats to accelerate in the ad industry: It found that total advertising expenditures in the first six months of 2011 increased 3.2% from a year ago, finishing the period at $71.5 billion. Spending growth eased slightly during the second quarter, up only 2.8% compared to last year.
[...]
Posted: Monday, September 12th 2011
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
A Marketer's Guide to QR Code Technology
QR codes, a decades-old technology that was first used in the supply chain, are now expanding aggressively into the marketing space. QR codes were first developed in Japan by the Denso-Wave corporation for use in the automotive industry, and remained a b2b tool, not unlike RFID.
However, as of Q2 2011, QR scanning traffic was rising a [...]
Posted: Monday, August 8th 2011
Study Finds Firms Often Ignore Do-Not-Track Requests
With Do Not Track in the spotlight -- it is a focus of most browsers as well as several legislative measures -- it is not surprising that companies are developing solutions to help websites meet customers' expectations that such requests are honored.
One suc [...]
Posted: Thursday, July 21st 2011
Google+ Groups in the Works with Fridge Acquisition
Google+ seems to be charting a new growth trajectory for social media: three weeks after it launched, days after one of its project managers declare it had more than 18 million users which, incidentally, include a lot more women than media pundits gave Google + credit, Google has [...]
Posted: Thursday, July 21st 2011
New Rules of the Road for Online Ad Research
Just as yet another data point is released showing continued growth of digital advertising (14.2% a year between 2010 and 2013, courtesy ZenithOptimedia), the Interactive Advertising Bureau (IAB) has unveiled a new report "Best Practices for Conducting Online Ad Effectiveness Research."
Its goal is to provide a p [...]
Posted: Wednesday, July 13th 2011
Top News: BrightEdge deal | Google, Facebook lead online ad spending | Free video ads | Patent on social gift giving
Ad Agencies:
Big agencies ink BrightEdge deal.
Online Ad Market:
Google and Facebook lead strong Q2 online ad spending.
YouTube is giving [...]
Posted: Thursday, June 30th 2011
Marketing Data RoundUp: Fee structure changing for digital agencies | More flock to digital agencies
Fee Structure Changing for Digital Agencies
While fees continue to be the dominant method of compensating digital agencies, they are increasingly being supplemented by performance incentives according to a new survey from the Association of National Advertisers. This shift is a result of marketers pushing for both fee efficiency and performance commitments, the survey said. Increasingly the structure adv [...]
Posted: Wednesday, June 22nd 2011