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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Self-serve Ad Platforms' Growing Appeal
Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms.
Facebook
The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via [...]
Posted: Thursday, February 2nd 2012
Top News: Groupon breaks relationship with ad agency that designed its Super Bowl ads | The AT&T-T-Mobile deal | Facebook acquires Snaptu, adds check-ins to events | NYT's pay wall years in the making
Agencies and Ad Departments:
Groupon says it placed too much trust in agency that designed its Super Bowl ads.
Mobile Computing:
How the market values the AT&T-T-Mobile deal.
Why AT&T’s deal for T-Mobile must be b [...]
Posted: Monday, March 21st 2011
Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics
Social Media:
MySpace site redesigned around entertainment.
A leaked document of MySpace's traffic analytics.
Yahoo speeds up email, [...]
Posted: Wednesday, October 27th 2010
Top Industry News for 7-22-10: IBM developing analytics suite for advertisers
Measurement & Analytics:
IBM working on analytics suite for advertisers.
Online Ad Market:
New York Times revenue rises as digital advertising help offset print decline.
Yahoo's disp [...]
Posted: Thursday, July 22nd 2010
Top Toolkit News: Help with SEO Hiring
Hiring Tools
SEOReferrals, a freelance job board dedicated to the SEO industry, has launched. It allows freelance consultants to bid on such SEO jobs and projects as page optimization, keyword research, link building, social media marketing, web design, application development, programming, web hosting, or other related tasks.
IQ Workforce and Web Ana [...]
Posted: Tuesday, July 13th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Inc. Magazine Releases List of 5000 Fastest-growing Private Companies for 2009
Inc. Magazine's annual list profiling the 500 and 5,000 fastest-growing private companies in America is out.
Northern Capitol Insurance leads a list that includes companies from a host of industries ranging from advertising and financial services to health and software.
This year's list also breaks down the winners by r [...]
Posted: Friday, August 14th 2009
Marchex Consolidates Ad Sales for Local Buying Ease
Local online ad shop Marchex hopes to ease the ad buying process by consolidating operations under one umbrella, reports ClickZ.
"Adhere," the unified sales unit, combines Marchex's 100,000 proprietary sites and 200 partner sites.
Adhere will be promoted to national brands interested in running geo-targeted campaigns. [...]
Posted: Monday, June 9th 2008
Industry Buzz & Snippets: 5/6/08
Ad Networks and Analytics:
Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL.
Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures.
Blinkx is licensing a toolset called Advanced Media [...]
Posted: Tuesday, May 6th 2008
Custom Publishing Spend Down 20%, More Companies Outsourcing
Expenditures on custom publishing totaled $912,532 per company -- down 20 percent from '06, the first decline in five years -- despite an increase in the percentage of marketing budgets allocated to custom publishing -- up from 24 percent to 27 percent -- according to a new study, reports MarketingCharts.
[...]
Posted: Tuesday, December 11th 2007
Industry Buzz and Snippets: 12/6/07
Local:
MizPee, a service from Yojo Mobile, allows local businesses to advertise against search results for the nearest public toilet.
In-car navigation service TomTom has partnered with Google to allow customers to send Google Maps addresses to their TomTom devices.
Gannett says it's made [...]
Posted: Thursday, December 6th 2007
Quick to the Draw, Holland Mark Buys TPG
A mere six months after re-opening its doors, Boston-based agency Holland Mark has agreed to purchase TPG Creative, a design firm also based in Boston.
In the late '90s, Holland Mark was numbered among the largest independent agencies east of Texas.
TPG will be rebranded Holland Mark Studios and feature in Holland Mark's portfolio, but will otherwise maintain existing clientèle independent of the parent company.
Holland Mark's [...]
Posted: Thursday, November 15th 2007
ExpressJet Visits ATTIK for Creative Brand-Refurbishing
VP Trish Winebrenner of ExpressJet's marketing department has announced that ATTIK will be serving as the company's creative agency of record.
ExpressJet, which serves 24 cities across the nation, began a fresh brand operation just last April. To drum up stronger business - particularly in business-class - the company has leaped into user experience with guns a-blazing: providing XM radio at every seat, snacks and meal service [...]
Posted: Tuesday, September 25th 2007
InfoUSA to Rename Donnelly, Launch Networking Site
InfoUSA Inc. has dropped the Donnelly Marketing brand, renaming the unit InfoUSA National Accounts.
The unit formerly known as Donnelly Marketing will move to InfoUSA's headquarters in Omaha, Nebraska; all technology, database marketing and product functions will take place there, writes DM News ( [...]
Posted: Wednesday, December 27th 2006
Bid4Spots to Reverse-Auction Online Radio Ads
Bid4Spots is adapting its patent-pending "reverse auction" model to facilitate buying and selling advertising for independent online radio, writes MediaBuyerPlanner.
After just a year in operation, the Bid4Spots marketplace for terrestrial radio is used by 2,300 radio stations nationwide, 900 advertisers and more than 180 ad agenci [...]
Posted: Tuesday, November 7th 2006
Google Analytics Partners with ZAAZ to Enhance Service
Google has entered into a partnership with interactive agency and web analytics firm ZAAZ to serve enterprise customers that use Google Analytics, with ZAAZ providing for-fee services beyond what Google Analytics freely offers, reports DM News. Some of Google's largest advertisers will be making use of the third-party services to improve their websites. Many enterprise customers requested Google Analytics services, so Go [...]
Posted: Tuesday, January 24th 2006
Tremor to Launch Online Video Network
Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s [...]
Posted: Monday, January 16th 2006
Online Agency Creates $500 TV Ads for Local Businesses
A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500, [...]
Posted: Thursday, January 12th 2006