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Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text

  [...]
Posted: Wednesday, May 16th 2012

Top Industry News for 9-23-10: Facebook puts up friends for sale

Social Media: Facebook friends for sale as advertising seeks clicking cliques. Facebook said to be working on phones with INQ for AT&T. LinkedIn to   [...]
Posted: Thursday, September 23rd 2010

Top Industry News for 8-18-10: Apple receiving 55% of mobile ad hits

Mobile Marketing: Apple still gets 55% of mobile ad hits. Hulu serving three times as many video ads as YouTube. Report says Apple to launch 7-inch iPad by Christmas. Social Media:  [...]
Posted: Wednesday, August 18th 2010

Top Toolkit News: AdSense revamps content ad units

Display AdSense has revamped the design of some of its content ad units. For Leaderboard (728x90), the title, description, and URL are now arranged in rows instead of columns, except in the case when only one ad is showing. For medium and large rectangles (300x250, 336x280) the URL is now in the same line as the title. Web Analytics A new conversion tracking appli  [...]
Posted: Tuesday, August 10th 2010

Old Spice Viral Campaign Translates into Sales - Lots of Them

New figures quantify the viral success of the Old Spice viral video campaign using the one metric that ultimately matters to marketers: sales. According to The Nielson Co., sales of Old Spice Body Wash jumped 55% in the last three months; in the past month alone they rose 107%. (via Brandweek). Other marketing agencies are spotting a lift in sales as well. "We think t  [...]
Posted: Wednesday, July 28th 2010

Moms Share More Data - If the Price is Right

Mothers are getting savvier about what their data is worth to e-mail marketers. A new survey of 400 moms with children 12 and under by advertising agency Brunner found that they are willing to provide information about themselves via e-mail - and even about their children - if it means they will get more useful information and offers in return. More than 60% of moms said they would provide information about themselves to a trusted brand if it meant t  [...]
Posted: Monday, July 19th 2010

6 Reasons to Ditch that Social Media Strategic Plan

Step one in establishing a social media strategy, any number of pundits and advisers will tell you, is to establish a strategic plan. This is, without a doubt, sound advice given the number of unknowns that can go   [...]
Posted: Thursday, July 8th 2010

Google Promises to be Unobtrusive as It Pushes Into Display

Google is continuing to execute its plans to make a bigger play for the display ad space - and is promising it will avoid the annoying images that have come to be associated with them. Increasingly display ad have come under fire from both consumer groups and the industry itself. The Consumerist's pet peeves  [...]
Posted: Thursday, July 8th 2010

Health Marketing Looks to Crowdsourcing for New Ideas, Information

unNiched 2010, an event that will launch online at the end of the month, will be what its promoters say is the first time health marketers will use crowdsourcing to develop health-marketingcommunications campaigns for a non-profit organization - the Lung Cancer Alliance  - in a systematic and measurable way. Participating in the event are the United States Centers for Disease Control and Prevention, Edelman an  [...]
Posted: Wednesday, July 7th 2010

They Move, Smell, and Can Get You Arrested: Odd Ad Formats

The California legislature is considering issuing digital license plates, turning the automobiles on which they are affixed to miniature - and moving - billboards. Lawmakers are being asked to conduct a feasibility study on the subject, according to the Los Angeles Times. Other uses for the digital license plates would include notices about hazardous road conditio  [...]
Posted: Tuesday, June 29th 2010

Junk E-mail Gets A Second Life

A new campaign by the restaurant chain Chipotle is using a common scourge - junk email - to make a point about its own fare and do some social good as well. The program is called "No Junk" and it is calling on people to forward their junk email to nojunk@chipotlejunk.com. For every 100,000 messages received, Chipotle   [...]
Posted: Monday, June 28th 2010

3 Steps to Tailoring a Virtual Goods Campaign to Young People

The bottom line for any successful virtual goods campaign is to really tell a story - and not merely use the campaign as a dressed up excuse to display a product, says Chris Davis, SVP at Gaia Online, a social community for people in their teens and 20s that has used virtual goods in campaigns for Disney's Alice in Wonderland movie and Toy Story 3 video game, to name a few recent examples. This holds true for campaigns aimed at a younger demographic -   [...]
Posted: Monday, June 28th 2010

Burberry Pushes Luxury Brand Envelop with Interactive Fashion Show Ad

Burberry is launching an interactive campaign for its Autumn-Winter 2010 collection, in which consumers of the luxury retailer are able to click, drag and control their views of the ad. The products, the models, the collection itself are all motion-responsive with users able to control the cast and products in each shot. (via Retail We  [...]
Posted: Friday, June 25th 2010

Best Time to Send That Email? When You Want Customers to Open Their Wallets

Much time and energy has been invest in trying to determine when is the best time to send an email marketing message. New research is beginning to point to a very obvious conclusion: the best time is shortly before you want them to actually purchase something - say, before a sale or promotion. What that may fall in the category of "goes without saying" separate survey data from   [...]
Posted: Friday, June 25th 2010

What You Never Would Have Guessed About Facebook Users

Facebook’s business model is built around sharing data about its users - sharing it with other users and with advertisers. For all the openness around the social network, some of the data points that become available about the users can be surprising. For example, according to Hubspot some of the least popular page types on Facebook are local businesses. In other words, page types tha  [...]
Posted: Thursday, June 24th 2010

Will the iPad Redefine Online Ad Metrics?

An online visitor might spend 2.1 minutes per month at Vanityfair.com and 3.8 minutes per month at GQ.com, according to comScore. On those magazines' iPad apps, though, he or she will 'thumb' through the 'pages' for a leisurely 60 minutes, according to Conde Nast (via the Associated Press). Digital publishing platform Zinio - which publishes digital editions for Harper's Bazaar and Car and Driv  [...]
Posted: Monday, June 7th 2010

Luxury Buyers, Retailers Use Mobile Coupons Too

Yowza, a mobile computing application that allows users to search for nearby, participating retailers either via zip code or by using the device's GPS, is building an audience for its technology in part by appealing to luxury buyers. Certain brands like Crate & Barrel are more willing to offer coupons via smartphones compared to traditional avenues because mobile coupons - delivered via sleek and expensive smartphones - are sexy and novel,   [...]
Posted: Tuesday, May 25th 2010

Procter & Gamble Goes Live with eStore; Marketing Insights to Come

Procter & Gamble's eStore is open to the general public after months of testing. But P&G - whose portfolio of brands includes Tide detergent, Pampers diapers, and Olay skin cream - did not get into e-tailing to merely sell its products to consumers. Rather, the site, which is operated by PFSweb, is meant to be a learning lab for P&G - one that will hopefully help its retail partners sell more products. In short, it wants to figure out what works best in d  [...]
Posted: Tuesday, May 25th 2010

My Favorite Online Marketing Tool

Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best? We asked around and following are the results of our informal survey. Onl  [...]
Posted: Wednesday, May 19th 2010