Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1348 | 416 |
| » ad pricing | 160 | 1604 |
| » ad selling | 524 | 1240 |
| » ad targeting | 685 | 1079 |
| » ad technologies & vendors | 681 | 1083 |
| » advertainment | 192 | 1572 |
| » Advertising | 7 | 1757 |
| » affiliate marketing | 20 | 1744 |
| » alternative marketing | 317 | 1447 |
| » Asia/Pacific | 55 | 1709 |
| » automotive | 148 | 1616 |
| » b2b | 67 | 1697 |
| » best practices | 195 | 1569 |
| » Beyond Marketing | 1 | 1763 |
| » Big Picture | 1 | 1763 |
| » biz buzz | 650 | 1114 |
| » branding | 425 | 1339 |
| » broadband | 145 | 1619 |
| » campaigns & creatives of note | 546 | 1218 |
| » case studies | 24 | 1740 |
| » co-op marketing & partnerships | 85 | 1679 |
| » computers & tech | 66 | 1698 |
| » consumer packaged goods | 71 | 1693 |
| » CRM | 9 | 1755 |
| » cross media | 184 | 1580 |
| » deep coverage | 1 | 1763 |
| » demographics | 157 | 1607 |
| » direct marketing | 154 | 1610 |
| » domain names | 24 | 1740 |
| » don't believe the hype | 27 | 1737 |
| » e-commerce | 140 | 1624 |
| » email marketing | 98 | 1666 |
| » entertainment | 264 | 1500 |
| » Europe | 173 | 1591 |
| » events | 61 | 1703 |
| » finance | 52 | 1712 |
| » global | 63 | 1701 |
| » healthcare | 21 | 1743 |
| » How-to | 5 | 1759 |
| » I-PR & business communications | 38 | 1726 |
| » instant messaging marketing | 17 | 1747 |
| » interviews | 9 | 1755 |
| » intrusive formats | 21 | 1743 |
| » Latin America | 15 | 1749 |
| » legal, government & regulation | 137 | 1627 |
| » loyalty & retention | 31 | 1733 |
| » major account moves | 214 | 1550 |
| » major brands | 418 | 1346 |
| » major players news | 928 | 836 |
| » Marketing | 1 | 1763 |
| » measurement & analytics | 208 | 1556 |
| » media convergence | 203 | 1561 |
| » minorities | 22 | 1742 |
| » mobile marketing | 209 | 1555 |
| » multi-channel marketing | 117 | 1647 |
| » new and improved | 164 | 1600 |
| » nonsense & parodies | 45 | 1719 |
| » pearls of wisdom | 129 | 1635 |
| » people | 244 | 1520 |
| » personalization | 34 | 1730 |
| » political parties & organizations | 34 | 1730 |
| » privacy | 58 | 1706 |
| » promotions | 92 | 1672 |
| » publishing | 421 | 1343 |
| » real estate | 5 | 1759 |
| » research & stats | 387 | 1377 |
| » rich media | 302 | 1462 |
| » search engine marketing | 368 | 1396 |
| » Segmentation & Markets | 1 | 1763 |
| » seniors | 2 | 1762 |
| » sex sells | 7 | 1757 |
| » signs of doom | 72 | 1692 |
| » signs of recovery | 35 | 1729 |
| » signs of what's to come | 534 | 1230 |
| » small business | 39 | 1725 |
| » spam & anti-spam | 29 | 1735 |
| » Spanish-speaking | 25 | 1739 |
| » syndication & RSS | 15 | 1749 |
| » technical innovation | 97 | 1667 |
| » telecom | 43 | 1721 |
| » text ads | 142 | 1622 |
| » tools & software | 258 | 1506 |
| » top stories | 563 | 1201 |
| » travel | 30 | 1734 |
| » user experience | 166 | 1598 |
| » viral marketing & social media | 290 | 1474 |
| » weblog marketing | 74 | 1690 |
| » women | 45 | 1719 |
| » worst practices | 133 | 1631 |
| » Youth | 39 | 1725 |
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: GM Quits Facebook | Agencies After Accenture, Deloitte | Ebook Suit Forward | Mobile Shoppers Like Text
[...]
Posted: Wednesday, May 16th 2012
Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy
Investment accelerates Deloitte's leadership position in the global digital market
Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di [...]
Posted: Monday, May 14th 2012
Zynga Targets a Different Type of User with OMGPOP
There has been much speculation on the direction of Zynga since its IPO. Clearly it wants to carve out a separate identity from Facebook, but it is not willing to loosen the ties too much. However, its just-announced acquisition of OMGPOP, the maker of the wildly popular "Draw Something" shows that Zynga is not just interested in separating itself from Facebook—but that it also wants to attract a differ [...]
Posted: Friday, March 23rd 2012
Game-maker Bows to Power of Social Media
The ending to Mass Effect 3 left many gamers disgruntled--to the point that a petition to the Federal Trade Commission was filed complaining about how the game maker used deceptive advertising in its description of the game. Now its appears Electronic Arts and BioWare are about to cave—but probably not because they fear an inquiry from the FTC. Rather, it is the fury of their fan base they are seeking to appease, which has gaining momentum and a microphone via social media.
[...]
Posted: Thursday, March 22nd 2012
Revlon Tries Out the Story as Ad Format
Story telling has become the latest ad format—both in the digital realm and in the more traditional channels--for marketers to try. This form was highlighted by the global viral spread of the Kony 2012 vidoe earlier this month—a half-hour spot describing the atrocities of Uganda’s Joseph Kony, head of Uganda's Lord's Resistance Army. Also, Facebook’s introduction of the Timel [...]
Posted: Wednesday, March 21st 2012
Guaranteed Ad Impression Promises Grow
Forbes Media is promising advertisers that ad impressions delivered under its validated Brand Increase Guarantee (vBIG) program will be in-view. Forbes sees the offering, which is based on comScore validated Campaign Essentials, as a way of differentiating its platform from other publishers. "For too long online ad pricing has involved significant guesswork, [...]
Posted: Tuesday, March 20th 2012
Online Videos' Promise Driving Digital Ads for Olympics
NBC Sports has more than doubled the $25 million in digital ads it sold for the 2008 Beijing Olympics for the London Games, months before the 17-day event, paidContent reports.
Executives as the company attribute the increase in part to its decision to put more than 3,000 hours of video from London online.
Lessons from 2010
Viewer habi [...]
Posted: Thursday, March 8th 2012
AOL Launches Self-serve Ad Platform
AOL has launched a beta of its self-serve ad platform with agencies Digitas and Mindshare. At the end of June the platform will become generally available, giving marketers a way to display ads across AOL, Advertising.com, and many major online publishers.
AOL is touting the platform, called Pictela Enterprise, as a content management system for ads that allo [...]
Posted: Tuesday, February 28th 2012
Mobile Ads Become More Transparent to Viewers With Ad Detector App
Online privacy in the mobile environment has been in headlines lately. For that reason, an ad network detector app by Lookout Labs is likely to gain significant traction. The case for the Android app—which alerts the user to what information the ad [...]
Posted: Friday, February 24th 2012
Mobile Ad Pricing, Creatives Entering Period of Flux
Mobile ad pricing is likely entering a state of flux. The more immediate reason is the probable entrance of Facebook in this space. There are longer-term trends impacting pricing as well, including new thinking about mobile’s role in the online ad budget and the evolution of this space towards better creative.
AdMob's Move
Perhaps the most visib [...]
Posted: Wednesday, February 22nd 2012
Top News: Super Bowl | Facebook to launch mobile ads | AT&T starts throttling
Super Bowl:
Samsung's Bowl ad claims it can help Apple fanboys break free.
Best Buy Super Bowl ad puts phone, app makers in one place.
Toyota takes to [...]
Posted: Monday, February 6th 2012
Top News: HuffPo to launch streaming network | Facebook ads | EU targets Google privacy policy
Facebook IPO:
Advertisers' free ride may end on Facebook.
Facebook’s ad business is a $3 billion mystery.
Analysis: A sobering [...]
Posted: Friday, February 3rd 2012
Augmented Reality, QR Codes: Tools for Grownups Only?
Lately it seems as though 2010's "hot" ad technology—augmented reality—was shoved aside in favor of the current craze of QR codes. Not entirely--NorthstarMLS just expanded its iPhone and iPad apps by adding a new augmented reality feature, called HomeSpotter.
HomeSpotter uses augmented reality to overlay property information on a device’s live camera feed. As [...]
Posted: Thursday, February 2nd 2012
Self-serve Ad Platforms' Growing Appeal
Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms.
Facebook
The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via [...]
Posted: Thursday, February 2nd 2012
Microsoft Advertising Launches Ad Contest that Highlights Its Various Channels
Microsoft Advertising is launching a global digital advertising contest that will also highlight the company’s diverse consumer channels.
The company is inviting marketers from 30 countries to submit a hypothetical digital media plan and creative for a brand or non profit organization of their choice. The brand’s story must be told using Microsoft Advertising technology such as MSN, Mobile, Windows Live, Xbox, [...]
Posted: Tuesday, January 31st 2012
HubSpot Deal Highlights ROI of Voice-based Marketing Automation
Ifbyphone will be supporting the HubSpot App Marketplace with its LeadResponder application. The deal highlights the ROI many companies receive from a voice-based marketing automation application, which is Ifbyphone's specialty. Its premise is that leads are often lost in the gap of time between a prospect completing a web form and the follow up response from the sales rep.
[...]
Posted: Monday, January 30th 2012
What to Ask As You Make Your Way Through the Changing Digital Ad Agency Landscape
Ad agencies are not doing a good job of navigating the shift to digital, social, and mobile channels, according to Chief Marketing Officer report on client/agency effectiveness. Just 9% of senior marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities in the digital age, in contrast to 22% who view their agencies as struggling [...]
Posted: Monday, January 23rd 2012
A Look At Yahoo Search's Rich Ads Performance
Last month Rich ads under Yahoo became available to all adCenter advertisers. Mia Brennan at RKGBlog takes a look at their performance in this blog, offering readers several tips how to evaluate their performance.
"Initial comparisons between brand keywords triggering standard text ads and those triggering Rich Ads may be misleading," she writes. "Since Rich Ads are only available to show on Yaho [...]
Posted: Thursday, December 29th 2011