Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1348 | 274 |
| » ad pricing | 160 | 1462 |
| » ad selling | 524 | 1098 |
| » ad targeting | 685 | 937 |
| » advertainment | 192 | 1430 |
| » Advertising | 7 | 1615 |
| » affiliate marketing | 20 | 1602 |
| » alternative marketing | 317 | 1305 |
| » Asia/Pacific | 55 | 1567 |
| » automotive | 148 | 1474 |
| » b2b | 67 | 1555 |
| » best practices | 195 | 1427 |
| » Beyond Marketing | 1 | 1621 |
| » Big Picture | 1 | 1621 |
| » biz buzz | 650 | 972 |
| » branding | 425 | 1197 |
| » broadband | 145 | 1477 |
| » campaigns & creatives of note | 546 | 1076 |
| » case studies | 24 | 1598 |
| » co-op marketing & partnerships | 85 | 1537 |
| » computers & tech | 66 | 1556 |
| » consumer packaged goods | 71 | 1551 |
| » CRM | 9 | 1613 |
| » cross media | 184 | 1438 |
| » deep coverage | 1 | 1621 |
| » demographics | 157 | 1465 |
| » direct marketing | 154 | 1468 |
| » domain names | 24 | 1598 |
| » don't believe the hype | 27 | 1595 |
| » e-commerce | 140 | 1482 |
| » email marketing | 98 | 1524 |
| » entertainment | 264 | 1358 |
| » Europe | 173 | 1449 |
| » events | 61 | 1561 |
| » finance | 52 | 1570 |
| » global | 63 | 1559 |
| » healthcare | 21 | 1601 |
| » How-to | 5 | 1617 |
| » I-PR & business communications | 38 | 1584 |
| » instant messaging marketing | 17 | 1605 |
| » interviews | 9 | 1613 |
| » intrusive formats | 21 | 1601 |
| » Latin America | 15 | 1607 |
| » legal, government & regulation | 137 | 1485 |
| » loyalty & retention | 31 | 1591 |
| » major account moves | 214 | 1408 |
| » major brands | 418 | 1204 |
| » major players news | 928 | 694 |
| » Marketing | 1 | 1621 |
| » measurement & analytics | 208 | 1414 |
| » media convergence | 203 | 1419 |
| » minorities | 22 | 1600 |
| » mobile marketing | 209 | 1413 |
| » multi-channel marketing | 117 | 1505 |
| » new and improved | 164 | 1458 |
| » nonsense & parodies | 45 | 1577 |
| » online ad market | 539 | 1083 |
| » pearls of wisdom | 129 | 1493 |
| » people | 244 | 1378 |
| » personalization | 34 | 1588 |
| » political parties & organizations | 34 | 1588 |
| » privacy | 58 | 1564 |
| » promotions | 92 | 1530 |
| » publishing | 421 | 1201 |
| » real estate | 5 | 1617 |
| » research & stats | 387 | 1235 |
| » rich media | 302 | 1320 |
| » search engine marketing | 368 | 1254 |
| » Segmentation & Markets | 1 | 1621 |
| » seniors | 2 | 1620 |
| » sex sells | 7 | 1615 |
| » signs of doom | 72 | 1550 |
| » signs of recovery | 35 | 1587 |
| » signs of what's to come | 534 | 1088 |
| » small business | 39 | 1583 |
| » spam & anti-spam | 29 | 1593 |
| » Spanish-speaking | 25 | 1597 |
| » syndication & RSS | 15 | 1607 |
| » technical innovation | 97 | 1525 |
| » telecom | 43 | 1579 |
| » text ads | 142 | 1480 |
| » tools & software | 258 | 1364 |
| » top stories | 563 | 1059 |
| » travel | 30 | 1592 |
| » user experience | 166 | 1456 |
| » viral marketing & social media | 290 | 1332 |
| » weblog marketing | 74 | 1548 |
| » women | 45 | 1577 |
| » worst practices | 133 | 1489 |
| » Youth | 39 | 1583 |
AOL Patch Wobbles | Brands' Social Currency | Campaign Seeks Torturers | Regulators Target Facebook | Groupon Payout Lawsuit
Agency News:
JWT Appoints a Pair of Chief Creative Officers in New York
Business Strategies:
For AOL, a Costly Gamble On Local News Draws Trouble
Taco Bell, BK and Others [...]
Posted: Wednesday, May 23rd 2012
Mullen's "Talent Hub" | NHL Digital Power | POM Deceived | Google Buys Streamer | Facebook Buys Gifter
Agency News:
Mullen Opening West Coast 'Talent Hub'
Business Strategies:
The NHL's Digital Power Play
Campaigns of Note:
Coca-Cola exec claims [...]
Posted: Tuesday, May 22nd 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy
Investment accelerates Deloitte's leadership position in the global digital market
Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di [...]
Posted: Monday, May 14th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Zynga Targets a Different Type of User with OMGPOP
There has been much speculation on the direction of Zynga since its IPO. Clearly it wants to carve out a separate identity from Facebook, but it is not willing to loosen the ties too much. However, its just-announced acquisition of OMGPOP, the maker of the wildly popular "Draw Something" shows that Zynga is not just interested in separating itself from Facebook—but that it also wants to attract a differ [...]
Posted: Friday, March 23rd 2012
Game-maker Bows to Power of Social Media
The ending to Mass Effect 3 left many gamers disgruntled--to the point that a petition to the Federal Trade Commission was filed complaining about how the game maker used deceptive advertising in its description of the game. Now its appears Electronic Arts and BioWare are about to cave—but probably not because they fear an inquiry from the FTC. Rather, it is the fury of their fan base they are seeking to appease, which has gaining momentum and a microphone via social media.
[...]
Posted: Thursday, March 22nd 2012
Top News: Twitter buys Posterous | SXSW | E-texbook revolution
Social Media:
Twitter buys Posterous (So you'd better move your content to Tumblr ASAP).
Facebook risks annoying users with push into mobile ads.
SXSW:
As SXSW [...]
Posted: Tuesday, March 13th 2012
Top News: HuffPo to launch streaming network | Facebook ads | EU targets Google privacy policy
Facebook IPO:
Advertisers' free ride may end on Facebook.
Facebook’s ad business is a $3 billion mystery.
Analysis: A sobering [...]
Posted: Friday, February 3rd 2012
Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions
Online Ad Market:
Banner future for digital advertising.
Search:
Google’s jaw-dropping sponsored post campaign for Chrome.
Google is [...]
Posted: Tuesday, January 3rd 2012
Integrated Campaigns Increasingly Include QR Code Element
At one time, an integrated ad campaign was some combination of online, TV, print and perhaps DOOH. The growing popularity of QR codes, however, is causing many marketers to rethink that formula to include this mobile element.
One example is the new Vicks Behind Ear Thermometer, which is focusing heavily on the mobile channel, but also is using print ads, targeted email blasts, digital online ads, place-based TV ads, geolocal targeting, and yes, QR codes, DM News [...]
Posted: Tuesday, December 27th 2011
Krispy Kreme App Links 'Hot Now' Sign to Smartphone
While this has clearly been the season for m-commerce, that has not meant that retailers have neglected more traditional—for the technology that is—mobile offerings: apps. Krispy Kreme Doughnuts is taking advantage of one its best-known icons--its "HOT NOW" signs in store windows that glow when the doughnuts are freshly made--to [...]
Posted: Tuesday, December 27th 2011
Digital Ads: A Bigger Seat at the Table, But Which Table?
Newly-released figures from the Interactive Advertising Bureau and PwC show that U.S. Internet ad revenues continued their growth trajectory in Q3, reaching $7.88 billion for a 22% increase over the same period in 2010. These figures also show a 2.7% uptick from the revenues of the second quarter of 2011, as well as mark the eighth consecutive quarter of year-over-year growth.
The numbers and general growth trend prompted David [...]
Posted: Wednesday, November 30th 2011
The Brandjacking Starts on Google+ Pages
Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo). The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s [...]
Posted: Tuesday, November 15th 2011
Mobile Analytics Become Ever More Granular
Flurry recently unveiled version 3.1 of its suite of mobile analytical tools. These dive deeper into how consumers are interacting with mobile apps, looking at when people use apps throughout the day, how long they use an app over time, and other factors that impact numbers on an hour-by-hour basis.
It has also introduced lifestyle metrics, which measure how customers evolve in their use of the app by the d [...]
Posted: Monday, October 17th 2011
Top News: Nokia targets low-end phones | Google to acquire Katango | Twitter ad sales
Mobile Computing:
Nokia aims software at low-end phones.
"Mango" arrives with a Wi-Fi tethering surprise.
Legal/Regulatory:
DOJ to take [...]
Posted: Thursday, September 29th 2011
Top News: Ad slowdown expected | Amazon may launch digital book library | Tax breaks for gaming companies
Online Ad Market:
Ad agencies brace for slowdown.
Ecommerce:
Amazon in talks to launch digital-book library.
Can a marriage of AOL and Yahoo [...]
Posted: Monday, September 12th 2011
Closing Bell: Ice Cream Sandwich coming this Fall | Tapjoy's new CMO | iPhone 5 first test photo
OS:
Google's Ice Cream Sandwich being released in October/November.
Business Strategies:
Is Yahoo a takeover target?
Online Ad Market:
Yahoo's [...]
Posted: Wednesday, September 7th 2011
Duck Tape Video Goes Viral Thanks to the Crowd
Duck Tape, turned to Tongal’s crowdsourcing platform to develop a video ad about its ubiquitous silver and colored tape product. While such collaborated ads sometimes fail, in this case the wisdom of the crowd was on the money: the video has garnered over 250,000 views on Vimeo and more than 5,600 views on YouTube. Watch the video here.
Tongal’s crowd sourcing campaign for Duck Tape included [...]
Posted: Tuesday, August 23rd 2011