Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1348 | 530 |
| » ad pricing | 160 | 1718 |
| » ad selling | 524 | 1354 |
| » ad targeting | 685 | 1193 |
| » ad technologies & vendors | 681 | 1197 |
| » advertainment | 192 | 1686 |
| » Advertising | 7 | 1871 |
| » affiliate marketing | 20 | 1858 |
| » alternative marketing | 317 | 1561 |
| » Asia/Pacific | 55 | 1823 |
| » automotive | 148 | 1730 |
| » b2b | 67 | 1811 |
| » best practices | 195 | 1683 |
| » Beyond Marketing | 1 | 1877 |
| » Big Picture | 1 | 1877 |
| » biz buzz | 650 | 1228 |
| » broadband | 145 | 1733 |
| » campaigns & creatives of note | 546 | 1332 |
| » case studies | 24 | 1854 |
| » co-op marketing & partnerships | 85 | 1793 |
| » computers & tech | 66 | 1812 |
| » consumer packaged goods | 71 | 1807 |
| » CRM | 9 | 1869 |
| » cross media | 184 | 1694 |
| » deep coverage | 1 | 1877 |
| » demographics | 157 | 1721 |
| » direct marketing | 154 | 1724 |
| » domain names | 24 | 1854 |
| » don't believe the hype | 27 | 1851 |
| » e-commerce | 140 | 1738 |
| » email marketing | 98 | 1780 |
| » entertainment | 264 | 1614 |
| » Europe | 173 | 1705 |
| » events | 61 | 1817 |
| » finance | 52 | 1826 |
| » global | 63 | 1815 |
| » healthcare | 21 | 1857 |
| » How-to | 5 | 1873 |
| » I-PR & business communications | 38 | 1840 |
| » instant messaging marketing | 17 | 1861 |
| » interviews | 9 | 1869 |
| » intrusive formats | 21 | 1857 |
| » Latin America | 15 | 1863 |
| » legal, government & regulation | 137 | 1741 |
| » loyalty & retention | 31 | 1847 |
| » major account moves | 214 | 1664 |
| » major brands | 418 | 1460 |
| » major players news | 928 | 950 |
| » Marketing | 1 | 1877 |
| » measurement & analytics | 208 | 1670 |
| » media convergence | 203 | 1675 |
| » minorities | 22 | 1856 |
| » mobile marketing | 209 | 1669 |
| » multi-channel marketing | 117 | 1761 |
| » new and improved | 164 | 1714 |
| » nonsense & parodies | 45 | 1833 |
| » online ad market | 539 | 1339 |
| » pearls of wisdom | 129 | 1749 |
| » people | 244 | 1634 |
| » personalization | 34 | 1844 |
| » political parties & organizations | 34 | 1844 |
| » privacy | 58 | 1820 |
| » promotions | 92 | 1786 |
| » publishing | 421 | 1457 |
| » real estate | 5 | 1873 |
| » research & stats | 387 | 1491 |
| » rich media | 302 | 1576 |
| » search engine marketing | 368 | 1510 |
| » Segmentation & Markets | 1 | 1877 |
| » seniors | 2 | 1876 |
| » sex sells | 7 | 1871 |
| » signs of doom | 72 | 1806 |
| » signs of recovery | 35 | 1843 |
| » signs of what's to come | 534 | 1344 |
| » small business | 39 | 1839 |
| » spam & anti-spam | 29 | 1849 |
| » Spanish-speaking | 25 | 1853 |
| » syndication & RSS | 15 | 1863 |
| » technical innovation | 97 | 1781 |
| » telecom | 43 | 1835 |
| » text ads | 142 | 1736 |
| » tools & software | 258 | 1620 |
| » top stories | 563 | 1315 |
| » travel | 30 | 1848 |
| » user experience | 166 | 1712 |
| » viral marketing & social media | 290 | 1588 |
| » weblog marketing | 74 | 1804 |
| » women | 45 | 1833 |
| » worst practices | 133 | 1745 |
| » Youth | 39 | 1839 |
Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis
Ad Technology:
Sense Networks Releases New Predictive Mobile Ad Targeting Services
Facebook Premium Ads Get Self-Service AvailabilityÂ
Facebook 'plotting ad-tracking system' [...]
Posted: Thursday, May 24th 2012
Deloitte Digital: A New Marketing Strategist Born Of An Old Consultancy
Investment accelerates Deloitte's leadership position in the global digital market
Deloitte Digital, a global service line focused on helping clients harness digital technologies to transform their businesses. Deloitte Digital promises to provide clients with a suite of strategy, creative, user experience, engineering and implementation services across mobile, web, social and di [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Just What Is A "NewFront?" And Should Brands Be Interested?
It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks†included AOL, Google/YouTube, H [...]
Posted: Friday, April 27th 2012
ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image
Media agency network ZenithOptimedia Group has launched its global “Live ROI†strategic initiative, promising customers real-time performance measurement and return on investment (ROI). The value prop as Adweek describes it is to "give marketers immediate insights from [...]
Posted: Monday, April 23rd 2012
Top News: ComScore Q1 Earnings | HuffPo Digimag App | NCTA Cybersecurity Rules | Mobile Spectrum Crisis
Ad Technology:
comScore Announces Date for First Quarter 2012 Financial Results
Harvard Professor and Global Authority on Algorithmic Economics Joins Na [...]
Posted: Wednesday, April 18th 2012
Zynga Targets a Different Type of User with OMGPOP
There has been much speculation on the direction of Zynga since its IPO. Clearly it wants to carve out a separate identity from Facebook, but it is not willing to loosen the ties too much. However, its just-announced acquisition of OMGPOP, the maker of the wildly popular "Draw Something" shows that Zynga is not just interested in separating itself from Facebook—but that it also wants to attract a differ [...]
Posted: Friday, March 23rd 2012
Revlon Tries Out the Story as Ad Format
Story telling has become the latest ad format—both in the digital realm and in the more traditional channels--for marketers to try. This form was highlighted by the global viral spread of the Kony 2012 vidoe earlier this month—a half-hour spot describing the atrocities of Uganda’s Joseph Kony, head of Uganda's Lord's Resistance Army. Also, Facebook’s introduction of the Timel [...]
Posted: Wednesday, March 21st 2012
Guaranteed Ad Impression Promises Grow
Forbes Media is promising advertisers that ad impressions delivered under its validated Brand Increase Guarantee (vBIG) program will be in-view. Forbes sees the offering, which is based on comScore validated Campaign Essentials, as a way of differentiating its platform from other publishers. "For too long online ad pricing has involved significant guesswork, [...]
Posted: Tuesday, March 20th 2012
Top News: Twitter buys Posterous | SXSW | E-texbook revolution
Social Media:
Twitter buys Posterous (So you'd better move your content to Tumblr ASAP).
Facebook risks annoying users with push into mobile ads.
SXSW:
As SXSW [...]
Posted: Tuesday, March 13th 2012
AOL Launches Self-serve Ad Platform
AOL has launched a beta of its self-serve ad platform with agencies Digitas and Mindshare. At the end of June the platform will become generally available, giving marketers a way to display ads across AOL, Advertising.com, and many major online publishers.
AOL is touting the platform, called Pictela Enterprise, as a content management system for ads that allo [...]
Posted: Tuesday, February 28th 2012
Mobile Ads Become More Transparent to Viewers With Ad Detector App
Online privacy in the mobile environment has been in headlines lately. For that reason, an ad network detector app by Lookout Labs is likely to gain significant traction. The case for the Android app—which alerts the user to what information the ad [...]
Posted: Friday, February 24th 2012
Mobile Ad Pricing, Creatives Entering Period of Flux
Mobile ad pricing is likely entering a state of flux. The more immediate reason is the probable entrance of Facebook in this space. There are longer-term trends impacting pricing as well, including new thinking about mobile’s role in the online ad budget and the evolution of this space towards better creative.
AdMob's Move
Perhaps the most visib [...]
Posted: Wednesday, February 22nd 2012
Top News: Super Bowl | Facebook to launch mobile ads | AT&T starts throttling
Super Bowl:
Samsung's Bowl ad claims it can help Apple fanboys break free.
Best Buy Super Bowl ad puts phone, app makers in one place.
Toyota takes to [...]
Posted: Monday, February 6th 2012
Top News: HuffPo to launch streaming network | Facebook ads | EU targets Google privacy policy
Facebook IPO:
Advertisers' free ride may end on Facebook.
Facebook’s ad business is a $3 billion mystery.
Analysis: A sobering [...]
Posted: Friday, February 3rd 2012
Augmented Reality, QR Codes: Tools for Grownups Only?
Lately it seems as though 2010's "hot" ad technology—augmented reality—was shoved aside in favor of the current craze of QR codes. Not entirely--NorthstarMLS just expanded its iPhone and iPad apps by adding a new augmented reality feature, called HomeSpotter.
HomeSpotter uses augmented reality to overlay property information on a device’s live camera feed. As [...]
Posted: Thursday, February 2nd 2012
Self-serve Ad Platforms' Growing Appeal
Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms.
Facebook
The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via [...]
Posted: Thursday, February 2nd 2012
Microsoft Advertising Launches Ad Contest that Highlights Its Various Channels
Microsoft Advertising is launching a global digital advertising contest that will also highlight the company’s diverse consumer channels.
The company is inviting marketers from 30 countries to submit a hypothetical digital media plan and creative for a brand or non profit organization of their choice. The brand’s story must be told using Microsoft Advertising technology such as MSN, Mobile, Windows Live, Xbox, [...]
Posted: Tuesday, January 31st 2012