Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 97 | 63 |
| » ad pricing | 22 | 138 |
| » ad selling | 42 | 118 |
| » ad technologies & vendors | 88 | 72 |
| » advertainment | 9 | 151 |
| » Advertising | 1 | 159 |
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| » agencies & ad departments | 18 | 142 |
| » alternative marketing | 21 | 139 |
| » Asia/Pacific | 6 | 154 |
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| » b2b | 3 | 157 |
| » best practices | 34 | 126 |
| » biz buzz | 24 | 136 |
| » branding | 16 | 144 |
| » broadband | 9 | 151 |
| » campaigns & creatives of note | 15 | 145 |
| » case studies | 4 | 156 |
| » co-op marketing & partnerships | 7 | 153 |
| » computers & tech | 7 | 153 |
| » consumer packaged goods | 4 | 156 |
| » cross media | 6 | 154 |
| » demographics | 21 | 139 |
| » direct marketing | 15 | 145 |
| » domain names | 11 | 149 |
| » don't believe the hype | 11 | 149 |
| » e-commerce | 15 | 145 |
| » email marketing | 15 | 145 |
| » entertainment | 10 | 150 |
| » Europe | 8 | 152 |
| » events | 1 | 159 |
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| » global | 2 | 158 |
| » I-PR & business communications | 3 | 157 |
| » interviews | 1 | 159 |
| » intrusive formats | 38 | 122 |
| » Latin America | 1 | 159 |
| » legal, government & regulation | 77 | 83 |
| » loyalty & retention | 8 | 152 |
| » major account moves | 2 | 158 |
| » major brands | 25 | 135 |
| » major players news | 55 | 105 |
| » measurement & analytics | 16 | 144 |
| » media convergence | 6 | 154 |
| » minorities | 2 | 158 |
| » mobile marketing | 7 | 153 |
| » multi-channel marketing | 1 | 159 |
| » new and improved | 5 | 155 |
| » nonsense & parodies | 4 | 156 |
| » online ad market | 54 | 106 |
| » pearls of wisdom | 9 | 151 |
| » people | 8 | 152 |
| » personalization | 7 | 153 |
| » political parties & organizations | 16 | 144 |
| » privacy | 43 | 117 |
| » promotions | 7 | 153 |
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| » real estate | 1 | 159 |
| » research & stats | 23 | 137 |
| » rich media | 7 | 153 |
| » search engine marketing | 34 | 126 |
| » sex sells | 2 | 158 |
| » signs of doom | 35 | 125 |
| » signs of recovery | 3 | 157 |
| » signs of what's to come | 29 | 131 |
| » small business | 1 | 159 |
| » spam & anti-spam | 11 | 149 |
| » Spanish-speaking | 1 | 159 |
| » syndication & RSS | 3 | 157 |
| » technical innovation | 8 | 152 |
| » telecom | 3 | 157 |
| » text ads | 26 | 134 |
| » tools & software | 36 | 124 |
| » top stories | 48 | 112 |
| » travel | 1 | 159 |
| » user experience | 46 | 114 |
| » viral marketing & social media | 13 | 147 |
| » weblog marketing | 8 | 152 |
| » women | 2 | 158 |
| » Youth | 11 | 149 |
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
ReturnPath: Don't Ignore a Customer Who Ignores You
One mistake e-mail marketers make is to ignore customers who show no interest in their e-mails - and continue to send out messages with the same frequency, ReturnPath says. In a new study that follows up its 2008 survey of e-mail practices among e-commerce companies, ReturnPath found most retailers did exactly that - sending as many as 9 to 11 messages per month to inactive subscribers.
None of the com [...]
Posted: Wednesday, August 18th 2010
4 Surprising Things You Can't Trust Online
By now most people are aware of the obvious security pitfalls of the web: phishing attacks, identity theft and so on. Everything else, though - or so we would like to think - is okay. Not so, unfortunately. Consider the following surprisingly unsafe activities.
Third Party Certificate Authorities
Third-party encryption made the web safe to bank and conduct financial transactions. Now, though, a new problem is emerging: there are too many third-party "certificate authoritie [...]
Posted: Tuesday, August 17th 2010
Local Search Attracts Fraud Too
Fraud is endemic for internet advertisers - with perpetrators becoming ever more innovative.
Local search advertising, now, is attracting its own breed of fraud - described as geo-listing hijackings b [...]
Posted: Thursday, May 20th 2010
Microsoft Takes Aim at Click Laundering with Two Lawsuits
Microsoft has filed two federal lawsuits in U.S. District Court in Seattle against perpetrators of what it is calling click laundering.
The lawsuits were filed against Eric Ralls, president of a company called RedOrbit Inc. and several 'John Does' whom Microsoft hopes to identify as part of the legal process of discovery, according to TechFlash.
Click fraud typically oc [...]
Posted: Wednesday, May 19th 2010
Hotels Go On Offensive Against Negative Reviews
Hotels are taking a particularly aggressive stance against anonymous reviews found on such sites as Yelp or Trip Advisor by actively trying to connect the data dots to identify the author.
Once the hotel has identifying information in hand it might thank the poster for the good review - perhaps with a gift basket. In the case of a negative review, it might send an email asking for either a reconsideration or a chance to readdress what was wrong with the person’s stay, [...]
Posted: Monday, May 17th 2010
Don't Be Afraid of Negative Reviews
The occasional negative review on online review sites, such as Yelp or TripAdvisor, is nothing to fear, according to a report by Forrester Research, which recently studied the issue.
In its report, Forrester evaluated 4,000 reviews in the Electronics and Home & Garden categories on the Amazon.com site and found that more than 80% of the reviews were positive - and the negative reviews [...]
Posted: Monday, March 8th 2010
Using SocNets? Great - Just Be Sure to Talk About What Your Customers Want
Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook.
For Land O’Frost, its new community called Land O’Moms, is the brand’s first foray into social media, writes the New York Times. Consumers use the site to exchange recipes and parenting advice, download coupons, r [...]
Posted: Friday, March 5th 2010
New Statistics Support Controversial Ad Strategy
New statistics that show half of all Americans would watch ads for money support the premise behind a controversial ad technology patent filed by Apple that would compel recipients of cheap mobile devices to watch videos at any time.
More than half of Americans (52%) say they’d be willing to watch the ads if paid to watch them, such as through a discount on their cable bill, according to a multi-country survey by Synovate. The US was the second-highest market globally that said this, after [...]
Posted: Tuesday, December 15th 2009
Mobile & Web Plays Seek US Hispanics
A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -Â have just been launched with the intent of targeting the 46-million-strong US Hispanic market.
In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe [...]
Posted: Monday, November 16th 2009
Industry Buzz & Snippets: 11/10/09
Online Ad Strategies:
Groups redirect health-care ads to cheer and jeer Democrats.
Local online to grow 12% in 2009; will slow next year.
Burberry looks online for ways to gain customers.
Se [...]
Posted: Tuesday, November 10th 2009
Ford Outpaces Industry with 25% Digital Spend
Ford Motor Company is spending 25% of its marketing budget on digital and social media programs, double the amount of any of its competitors, according to a recent report from BusinessWeek.
Industry experts expect that other auto companies are soon likely to follow Ford down the same digital path, though perhaps not quite as aggressively. J.D. Power & Associates estimates that the averag [...]
Posted: Wednesday, October 21st 2009
Invisible Ads Haunt Marketers
Marketers are becoming increasingly vulnerable to fraud on the internet – both from targeted attacks launched from fake ads, and more recently, from 'legitimate' publishers looking to eke out extra money from advertisers.
In 2007, MarketingVOX was snookered by a fraudulent and malicious trojan-horse campaign, while the most recent victim has been The New York Times, after the venera [...]
Posted: Friday, October 16th 2009
Insurance Providers Ignore Gen X, Gen Y
Health and life insurance providers are much more likely to market to Baby Boomers than to younger consumers who fall into Generation X and Generation Y age groups, according to research from Mintel Comperemedia.
In the 12 months ending June 2009, a study found that Gen Xers (those born in the mid 1960s to the early 1980s) rece [...]
Posted: Wednesday, August 5th 2009
YouTube Goes After Local News, Attempts to Sign Newspaper, TV Partners
YouTube has created a new feature called “News Near You†which uses the internet address of the visitor’s computer to determine the user’s location, and offers relevant local videos from within a 100-mile radius.The feature is just one element in YouTube’s push into news video. This summer, YouTube invited more than 25,000 news sources from Google News to become video suppliers, [...]
Posted: Tuesday, August 4th 2009
Hampered by Debt, Zango Shuts Down
Controversial adware firm Zango was sold last week, following a bank foreclosure after its failure to honor over $44 million worth of debts.
The company launched over a decade ago as 180solutions, after which it changed its moniker several times: 180solutions and Hotbar, before concluding its trajectory as Zango. Security firms -- to which it often conveyed threatening letters, and the occasional lawsuit -- gave it flak for installing potentially harmful a [...]
Posted: Thursday, April 23rd 2009
Spam Spectre On The Rise
Only a few months after the shutdown of San Jose-based web hosting company McColo, which was reportedly responsible for an estimated 75% of the internet's daily junk, spam is back where it was before the crackdown.
The report from Postini, which provides e-mail security to 15 million users of Google's enterprise services, states spam is growing faster than ever, with spammers diversifyi [...]
Posted: Wednesday, April 1st 2009