Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 533 | 155 |
| » ad pricing | 26 | 662 |
| » ad selling | 224 | 464 |
| » ad technologies & vendors | 236 | 452 |
| » advertainment | 254 | 434 |
| » Advertising | 1 | 687 |
| » affiliate marketing | 5 | 683 |
| » agencies & ad departments | 76 | 612 |
| » alternative marketing | 286 | 402 |
| » Asia/Pacific | 16 | 672 |
| » automotive | 19 | 669 |
| » b2b | 11 | 677 |
| » best practices | 61 | 627 |
| » Big Picture | 1 | 687 |
| » biz buzz | 243 | 445 |
| » branding | 210 | 478 |
| » broadband | 149 | 539 |
| » campaigns & creatives of note | 137 | 551 |
| » case studies | 10 | 678 |
| » co-op marketing & partnerships | 151 | 537 |
| » computers & tech | 38 | 650 |
| » consumer packaged goods | 33 | 655 |
| » cross media | 132 | 556 |
| » deep coverage | 1 | 687 |
| » demographics | 203 | 485 |
| » direct marketing | 28 | 660 |
| » domain names | 110 | 578 |
| » don't believe the hype | 12 | 676 |
| » e-commerce | 83 | 605 |
| » email marketing | 14 | 674 |
| » Europe | 35 | 653 |
| » events | 12 | 676 |
| » finance | 12 | 676 |
| » global | 17 | 671 |
| » healthcare | 8 | 680 |
| » How-to | 4 | 684 |
| » I-PR & business communications | 3 | 685 |
| » instant messaging marketing | 14 | 674 |
| » interviews | 2 | 686 |
| » intrusive formats | 7 | 681 |
| » Latin America | 3 | 685 |
| » legal, government & regulation | 26 | 662 |
| » loyalty & retention | 50 | 638 |
| » major account moves | 14 | 674 |
| » major brands | 207 | 481 |
| » major players news | 220 | 468 |
| » Marketing | 1 | 687 |
| » measurement & analytics | 53 | 635 |
| » media convergence | 144 | 544 |
| » minorities | 16 | 672 |
| » mobile marketing | 89 | 599 |
| » multi-channel marketing | 52 | 636 |
| » new and improved | 82 | 606 |
| » nonsense & parodies | 2 | 686 |
| » online ad market | 281 | 407 |
| » pearls of wisdom | 10 | 678 |
| » people | 47 | 641 |
| » personalization | 43 | 645 |
| » political parties & organizations | 9 | 679 |
| » privacy | 6 | 682 |
| » promotions | 50 | 638 |
| » publishing | 145 | 543 |
| » real estate | 1 | 687 |
| » research & stats | 112 | 576 |
| » rich media | 131 | 557 |
| » search engine marketing | 37 | 651 |
| » seniors | 4 | 684 |
| » sex sells | 8 | 680 |
| » signs of doom | 11 | 677 |
| » signs of recovery | 2 | 686 |
| » signs of what's to come | 213 | 475 |
| » small business | 5 | 683 |
| » Spanish-speaking | 12 | 676 |
| » syndication & RSS | 43 | 645 |
| » technical innovation | 36 | 652 |
| » telecom | 23 | 665 |
| » text ads | 49 | 639 |
| » tools & software | 71 | 617 |
| » top stories | 43 | 645 |
| » travel | 7 | 681 |
| » user experience | 214 | 474 |
| » Verticals & Sector | 1 | 687 |
| » viral marketing & social media | 89 | 599 |
| » weblog marketing | 36 | 652 |
| » women | 70 | 618 |
| » worst practices | 10 | 678 |
| » Youth | 142 | 546 |
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Is Kinect the Precursor to Next-gen Kinetic-based Ads?
Microsoft's Dennis Durkin raised an interesting ad concept for the company's newly launched - and wildly successful - Kinect game at an investment summit: the gaming device's camera could pass data to advertisers about its users, such as how they look, what they wear and even speak.
Even more detailed information may be possible, such as the number of people are in a room when an ad is show and how they react to it. Or how engaged, exactly, are they with that game. ( [...]
Posted: Thursday, November 18th 2010
Tech News: Google Instant for mobile | Nielsen undercounts web traffic | Hulu Plus exits closed beta | 300,000 Apple apps?
Search:
Google introduces Google Instant for mobile.
How one company games Google News.
Social Media:
Google To Facebook: You can't import our user data without reciprocity [...]
Posted: Friday, November 5th 2010
Top News: Facebook local mobile deals | AdMob integration with AdSense | 4G confusion | Mac app submissions
Facebook's Mobile Local Deals Offering:
Facebook ads provide 'deals' for local merchants, marketers.
Facebook to Foursquare: you're out.
A glimpse at the future of Foursquare.
Online Ad Market:
[...]
Posted: Thursday, November 4th 2010
Odwalla Facebook Marketing Campaign Plays Off Musical Fest
Odwalla, the high-end juice maker, is launching a marketing initiative called 'Campaign Against Ordinary' that is centered on its Facebook redesign and a Coachella Music Festival ticket giveaway.
Coachella takes place April 16-18 in Indio, Calif., and is the first of three major music festivals Odwalla will be sponsor [...]
Posted: Wednesday, March 31st 2010
Repo Men Promotion Latest to Use Barcode Tech
Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so.
Plot and Promotion Meet
The movie is set in a future where people can buy artificial organs called "Artiforgs" from a company named The Union, explains Mobile Marketer. They are very expensive and can be bought on credit, but if a recipient [...]
Posted: Wednesday, March 10th 2010
HomeAway Integrates Online, WOM into Griswold Super Bowl Ad
HomeAway, an online vacation rental marketplace, is launching its first national integrated marketing campaign on Super Bowl Sunday not only by reprising the Griswolds from the 1980s movie "National Lampoon's Vacation"Â but also by incorporating an extended online campaign.
This online piece includes a word-of-marketing sty [...]
Posted: Wednesday, January 27th 2010
What TV Everywhere May Tell Us About Online Ads
Marketers are hopeful they will get new insights into online ads as TV Everywhere initiatives such as the rollout of Comcast's on-demand, streaming TV service, Fancast Xfinity TV get underway.
Xfinity contains 2,000 plus hours of content, and includes shows - indeed, entire seasons of shows - from content partners including HBO, Cinemax, Starz, TNS, TNT, A&E, AMC, Discovery Channel, History, and BBC America. Comcast also plans to roll Xfinity out to mobile devices next year, the company said. [...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/04/09
Ad Campaigns:
New Droid ad claims iPhone is clueless.
Southwest Airlines tests Facebook video contest.
Online Media:
Google CEO deflects blame for news media woes.
Google [...]
Posted: Friday, December 4th 2009
Vertical Ad Networks Take Root, Grow
Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads.
According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs for various verticals continue to rebound from their depressed state in early 2009. Food CPMs are up 91% from the previous quarter, nearly doubling the category's [...]
Posted: Thursday, December 3rd 2009
Industry Buzz & Snippets: 12/02/09
Online Media:
Google offers publishers limit on free news access.
New AOL gambit could undermine premium content goals.
Ad Metrics:
Under threat, Nielsen accelerates plan to measure online video.
Ad Indu [...]
Posted: Wednesday, December 2nd 2009
Video Games Rev Up Holiday-Season Ads, Promos
The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline.
These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon [...]
Posted: Monday, November 30th 2009
New Moon Gets New Blood On MySpace
The stats are in: more than two-million unique visitors, and nearly three-million total viewers watched MySpace's live stream of "The Twilight Saga: New Moon" red-carpet arrivals at the movie's world premiere.
The figure was the largest ever for a Ustream red-carpet-live webcast, according to Mashable - and another indicator of how popular the vampire-themed movie alread [...]
Posted: Thursday, November 19th 2009
ABC Opens Online TV to Advertiser Commentary
ABC.com is introducing a new feature that will enable viewers who stream online TV shows to attach comments to specific scenes, and then share their commentary with friends on Facebook.The tool, called "ABC Social: Episode Commentary," debuted Saturday, Nov. 7 during the premiere of the sci-fi thriller "V," and also includes notes from show producers, actors - and advertisers.
ABC's new platform comes as marketers are looking for new [...]
Posted: Monday, November 9th 2009
Toshiba Takes Online Contests, Humor to ESPN
Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year.
The inclusion of the contests and other online elements represents a shift in the company's usual marketing, which has not been as focused in social media as have campaigns for other electronics makers.
The bulk of Toshiba's campaign, called "It's a [...]
Posted: Friday, November 6th 2009
Industry Buzz & Snippets: 10/23/09
Web 2.0 Trends:
Amazon: Earnings are up; Kindle is best seller.
It's official – Facebook is king of the social networking scene: MySpace has conceded defeat in contest to become the largest online social network.
Dailymotion, Europe’s biggest online video challenger to YouTube [...]
Posted: Friday, October 23rd 2009
Industry Buzz & Snippets: 10/22/09
Web 2.0 Trends:
Internet advertising is just about the only bright spot in Q3 reports of two major newspaper publishers, Gannett Co. and McClatchy Co.
The New York Times sets 7 digital priorities.
Th [...]
Posted: Thursday, October 22nd 2009
Industry Buzz & Snippets: 10/20/09
Web 2.0 News and Trends:
Start-up health sites are increasingly leveraging social networking and advertising trends.Â
Ford, NFL find limited success in [...]
Posted: Tuesday, October 20th 2009