Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Yahoo Introduces Genome, A Robust Big Data Solution
"Big Data" is a data set that is so large it is impossible to decipher, and Yahoo! is promising an answer. Yesterday, the company's newly appointed EVP of the Americas Rich Riley introduced "Genome from Yahoo!" at a panel discussion at Internet Week New York.
Genome is a new custom audience buying solution that leverages big data and insights to h [...]
Posted: Tuesday, May 15th 2012
Microsoft Folds on QR Code Tech
One reason why QR codes may not have caught on with the public--at least to the degree that marketers would like--is the varying providers and systems. One vendor, Microsoft, has surrendered by opening its proprietary Microsoft Tag so it can read and generate QR bar codes.
Likely the reason is that Microsoft has recognized that Tag will not be able to gain critical mass at this point, Dan Shust, director of emerging media at interactive marketing firm Resource Interactive, [...]
Posted: Wednesday, December 14th 2011
QR Code-based Advertising May Be Getting Too Complex
QR code-driven branding has reached a new level of complexity with the introduction of Phillips & Co.'s new branding and advertising platform that turns rooftops into billboards via a QR code. As described in Mediapost, the app, Blue Marble, allows brands to place a QR code on the building and then shoot an aerial or satellite image from space. It then becomes accessible in navigation apps such [...]
Posted: Friday, October 7th 2011
DOOH Technology Adds Groupon Deals, Music Downloads
DOOH tech firm rVue has introduced a digital sign that incorporates it already existing interactivity with infomercials that run on the sign, location-based Groupon deal offers and music downloads. It does this via a "Content Hub," through which rVue's network partners select content - such as Groupon deals and music downloads - to play on their networks, Digital Signage Today rep [...]
Posted: Thursday, August 25th 2011
Adidas, Kraft Push Facial Recognition Ad Envelop
Adidas and Kraft are two of the latest major brands to experiment with incorporating facial recognition technology with digital ad strategies.
Currently Adidas has partnered with Intel to install and test digital walls in the U.S. and U.K., reports the Los Angeles Times. The paper gives the example of a woman in her 50s stopping in front of the display. The wall will recognize her ge [...]
Posted: Tuesday, August 23rd 2011
New Entrants Join the AR Space
Cadbury has created an augmented reality game.
As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T [...]
Posted: Friday, August 19th 2011
Follow the Money: ThinkNear | Nanigans | BigCommerce
Today’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. MarketingVOX will regularly take a look at some of these firms tapping the venture capital markets to see what may be in the offing for marketers eager to try out the latest tech solutions.
Targeting Daily Deal Offers By Time, Inventory, Weather
ThinkNear turns mobile ads into hyper-targeted daily deal offers for local [...]
Posted: Tuesday, August 9th 2011
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011
Get Ready for Voice-based Interactive Ads, Starting with Search
Google executive Mike Cohen described a new feature Google plans to debut - voice search for the desktop -at its Inside Search event being held in San Francisco this week. The feature appears to perform similarly to voice search on mobile, according to the Washington Post, with the user clicking on an audio micr [...]
Posted: Tuesday, June 14th 2011
A Digital Billboard with Feelings (Sometimes Yours)
ADstruc, Tronic and GoldRun have created a new digital billboard under Adstruc's "A Billboard for Everyone" program, in which it is partnering with artists and designers to promote creativity in the outdoor space. This particular billboard also offers interesting possibilities for advertisers.
[...]
Posted: Thursday, April 14th 2011
Convenience Stores, Sports Venue Try Out iSIGN's DOOH-Mobile Ad Product
Besides rolling out its mobile-digital sign marketing product to some 1,400 Macs convenience stores in Canada, iSIGN is also picking up orders from other retailers in the U.S., a company spokesperson tells MarketingVOX. "There is one chain with 3,000 st [...]
Posted: Wednesday, April 13th 2011
Under the Microscope: An Indoor AR App That Works
What: SITA Lab and Copenhagen Airport are releasing an iPhone app using AR within the terminals, Tnooz reports.
Why: AR platforms up to now have been focused for outdoor settings. That is because the GPS signals required for geo-positioning do not penetrate building, Tnooz explains.
How: Copenhagen Airport and SITA [...]
Posted: Monday, March 28th 2011
Conventions and Meetings Want New Ad Technologies Too
Location-based marketing and augmented realty are not necessarily ad technologies immediately associated with conventions and meetings. That, however, is changing as some companies try out these targeting technologies, with successful results.
The Chicago Convention & Tourism Bureau, for example, first moved into location-based marketing through the social gaming platform SCVNGR last September, Harvey John Morris, director of the bureau’s Digital Marketing & Social Media div [...]
Posted: Wednesday, March 23rd 2011
Foursquare and Groupon Vie for the Fickle Lunchtime Crowd
Foursquare and Groupon are both vying for a subset of consumers in the daily deal market, which BIA/Kelsey recently sized as reaching $3.9 billion by 2015: a worker on his or her lunch hour on the prowl for something or someplace new to try. Groupon is targeting this person with a soon-to-debut offering called Groupon Now, a service that offers coupons good only during certain hours for nearby consumers. Foursquare, for its part, [...]
Posted: Wednesday, March 23rd 2011
What Will RadiumOne Do With $21M?
RadiumOne has closed a $21 million Series B funding round led by Crosslink Capital. DFJ Esprit also participated in the round along with previous investors Adams Street Partners and Trinity Ventures, bringing total funding to $33.5 million. According to the company, the latest funding round will primarily be used for international expansion and acquisitions. RadiumOne recently opened its UK office, and in the coming months wil [...]
Posted: Friday, March 11th 2011
Interactive Ad Technologies That Can Read Our Moods
Yes, by now we have heard of the gender-aware billboards rolling out in pilot projects and such advanced retail technology as interactive dressing room mirrors and shopping carts equipped with digital scanners that offer personalized discounts. It doesn't stop there, however. Compute [...]
Posted: Thursday, March 10th 2011
Top News: Online providers of targeted ads rake in funding | HuffPo to try out AOL ad formats | Who is lifting display ads? | Digital marketers earn more than traditional counterparts |
Online Ad Market:
Online trackers rake in funding despite growing concern about technology.
Ad Technologies:
AOL's first big change for Huffington Post: bigger ads from Project Devil.
Display ads get lift fr [...]
Posted: Friday, February 25th 2011
Pay-for-performance: DOOH's Next Front
Experiments by some forward-looking DOOH vendors may usher in another wave of innovation in this space: pay-for-performance. The driver behind this nascent trend is the interactivity that many of these billboards now support, the Wall Street Journal reports. There are increasing examples, for instance, of brands deploying interactive campaigns at bus stops - along with complimentary WiFi in s [...]
Posted: Friday, February 4th 2011
Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |
CES:
Five technologies to watch for at CES.
With CES raining tablets, some will get flooded out.
CES 2011 photo gallery: the [...]
Posted: Wednesday, January 5th 2011
Top News: Congress looks at online privacy | Data miners get ready to reveal cards | Facebook seeks friends in Washington | Verizon LTE blows through data cap
Privacy:
Some data-miners ready to reveal what they know.
Policing privacy on the web debated in Congress.
Facebook [...]
Posted: Friday, December 3rd 2010