Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1388 | 881 |
| » ad pricing | 298 | 1971 |
| » ad selling | 865 | 1404 |
| » advertainment | 226 | 2043 |
| » Advertising | 5 | 2264 |
| » affiliate marketing | 26 | 2243 |
| » agencies & ad departments | 366 | 1903 |
| » alternative marketing | 305 | 1964 |
| » Asia/Pacific | 26 | 2243 |
| » automotive | 40 | 2229 |
| » b2b | 42 | 2227 |
| » best practices | 121 | 2148 |
| » Big Picture | 1 | 2268 |
| » biz buzz | 473 | 1796 |
| » branding | 340 | 1929 |
| » broadband | 127 | 2142 |
| » campaigns & creatives of note | 298 | 1971 |
| » case studies | 20 | 2249 |
| » co-op marketing & partnerships | 187 | 2082 |
| » computers & tech | 97 | 2172 |
| » consumer packaged goods | 38 | 2231 |
| » CRM | 8 | 2261 |
| » cross media | 155 | 2114 |
| » deep coverage | 1 | 2268 |
| » demographics | 149 | 2120 |
| » direct marketing | 112 | 2157 |
| » domain names | 121 | 2148 |
| » don't believe the hype | 41 | 2228 |
| » e-commerce | 163 | 2106 |
| » email marketing | 101 | 2168 |
| » entertainment | 236 | 2033 |
| » Europe | 60 | 2209 |
| » events | 13 | 2256 |
| » finance | 24 | 2245 |
| » global | 17 | 2252 |
| » healthcare | 8 | 2261 |
| » How-to | 9 | 2260 |
| » I-PR & business communications | 9 | 2260 |
| » instant messaging marketing | 28 | 2241 |
| » interviews | 9 | 2260 |
| » intrusive formats | 104 | 2165 |
| » Latin America | 4 | 2265 |
| » legal, government & regulation | 213 | 2056 |
| » loyalty & retention | 47 | 2222 |
| » major account moves | 28 | 2241 |
| » major brands | 294 | 1975 |
| » major players news | 728 | 1541 |
| » measurement & analytics | 234 | 2035 |
| » media convergence | 187 | 2082 |
| » minorities | 10 | 2259 |
| » mobile marketing | 375 | 1894 |
| » multi-channel marketing | 75 | 2194 |
| » new and improved | 332 | 1937 |
| » nonsense & parodies | 3 | 2266 |
| » online ad market | 914 | 1355 |
| » pearls of wisdom | 108 | 2161 |
| » people | 59 | 2210 |
| » personalization | 111 | 2158 |
| » political parties & organizations | 31 | 2238 |
| » privacy | 140 | 2129 |
| » promotions | 34 | 2235 |
| » publishing | 496 | 1773 |
| » real estate | 11 | 2258 |
| » research & stats | 298 | 1971 |
| » rich media | 312 | 1957 |
| » search engine marketing | 495 | 1774 |
| » Segmentation & Markets | 1 | 2268 |
| » seniors | 1 | 2268 |
| » sex sells | 3 | 2266 |
| » signs of doom | 49 | 2220 |
| » signs of recovery | 18 | 2251 |
| » signs of what's to come | 555 | 1714 |
| » small business | 66 | 2203 |
| » spam & anti-spam | 35 | 2234 |
| » Spanish-speaking | 14 | 2255 |
| » syndication & RSS | 75 | 2194 |
| » technical innovation | 284 | 1985 |
| » telecom | 46 | 2223 |
| » text ads | 359 | 1910 |
| » tools & software | 603 | 1666 |
| » top stories | 368 | 1901 |
| » travel | 17 | 2252 |
| » user experience | 426 | 1843 |
| » Verticals & Sector | 2 | 2267 |
| » viral marketing & social media | 302 | 1967 |
| » weblog marketing | 88 | 2181 |
| » women | 36 | 2233 |
| » worst practices | 88 | 2181 |
| » Youth | 73 | 2196 |
Marketo Introduces Integrated Social Marketing Automation
If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is [...]
Posted: Thursday, May 24th 2012
Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360
Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
The New Yellow Pages: "Local is Where We Play/Shop/Live"
The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YPâ€) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
LinkedIn Sticks To Business, And That's Good For Marketers
The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,†according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock.
LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl [...]
Posted: Tuesday, May 8th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance
Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs.
Improved Custom Targeting Input:
Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users [...]
Posted: Friday, May 4th 2012
Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform
Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,†which enables media buyers with full control to maximize the value of an impression and increase ROI.
This fills a much-needed void, claims engage:BDR. Brands and agenci [...]
Posted: Friday, May 4th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free
Ad Technology:
Meet the anti-Groupon
Agencies:
WPP Lifts Forecast
Campaigns of Note:
Flexjet [...]
Posted: Monday, April 30th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012