Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 303 | 100 |
| » ad pricing | 40 | 363 |
| » ad selling | 126 | 277 |
| » ad technologies & vendors | 187 | 216 |
| » advertainment | 98 | 305 |
| » affiliate marketing | 6 | 397 |
| » agencies & ad departments | 64 | 339 |
| » alternative marketing | 118 | 285 |
| » Asia/Pacific | 7 | 396 |
| » automotive | 14 | 389 |
| » b2b | 13 | 390 |
| » best practices | 26 | 377 |
| » biz buzz | 132 | 271 |
| » branding | 112 | 291 |
| » broadband | 79 | 324 |
| » campaigns & creatives of note | 76 | 327 |
| » case studies | 8 | 395 |
| » co-op marketing & partnerships | 92 | 311 |
| » computers & tech | 28 | 375 |
| » consumer packaged goods | 18 | 385 |
| » cross media | 152 | 251 |
| » deep coverage | 2 | 401 |
| » demographics | 75 | 328 |
| » direct marketing | 31 | 372 |
| » domain names | 55 | 348 |
| » don't believe the hype | 6 | 397 |
| » e-commerce | 39 | 364 |
| » email marketing | 15 | 388 |
| » entertainment | 144 | 259 |
| » Europe | 22 | 381 |
| » events | 13 | 390 |
| » finance | 10 | 393 |
| » global | 6 | 397 |
| » healthcare | 4 | 399 |
| » How-to | 1 | 402 |
| » I-PR & business communications | 2 | 401 |
| » instant messaging marketing | 7 | 396 |
| » interviews | 1 | 402 |
| » intrusive formats | 7 | 396 |
| » Latin America | 1 | 402 |
| » legal, government & regulation | 19 | 384 |
| » loyalty & retention | 23 | 380 |
| » major account moves | 20 | 383 |
| » major brands | 114 | 289 |
| » major players news | 165 | 238 |
| » measurement & analytics | 41 | 362 |
| » minorities | 4 | 399 |
| » mobile marketing | 79 | 324 |
| » multi-channel marketing | 49 | 354 |
| » new and improved | 41 | 362 |
| » online ad market | 193 | 210 |
| » pearls of wisdom | 17 | 386 |
| » people | 15 | 388 |
| » personalization | 24 | 379 |
| » political parties & organizations | 5 | 398 |
| » privacy | 10 | 393 |
| » promotions | 16 | 387 |
| » publishing | 114 | 289 |
| » real estate | 4 | 399 |
| » research & stats | 73 | 330 |
| » rich media | 96 | 307 |
| » search engine marketing | 51 | 352 |
| » Segmentation & Markets | 1 | 402 |
| » seniors | 2 | 401 |
| » signs of doom | 8 | 395 |
| » signs of recovery | 6 | 397 |
| » signs of what's to come | 198 | 205 |
| » small business | 7 | 396 |
| » spam & anti-spam | 4 | 399 |
| » Spanish-speaking | 4 | 399 |
| » syndication & RSS | 34 | 369 |
| » technical innovation | 49 | 354 |
| » telecom | 21 | 382 |
| » text ads | 29 | 374 |
| » tools & software | 67 | 336 |
| » top stories | 65 | 338 |
| » travel | 3 | 400 |
| » user experience | 84 | 319 |
| » Verticals & Sector | 1 | 402 |
| » viral marketing & social media | 55 | 348 |
| » weblog marketing | 27 | 376 |
| » women | 18 | 385 |
| » worst practices | 6 | 397 |
| » Youth | 33 | 370 |
Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360
Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi [...]
Posted: Tuesday, May 22nd 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Top News: Ad spending slows in Q3 | Apple plots TV assault | BT sues Google
Online Ad Industry:
Ad spending slowed to a crawl in the 3rd quarter, report finds.
Convergence:
Apple plots its TV assault.
Mobile Comp [...]
Posted: Monday, December 19th 2011
Closing Bell: AOL magazine iPad app | FCC helps consumers choose broadband | iPad design
Publishing:
AOL launches personalized magazine iPad app.
Broadband:
FCC unveils study results to help consumers choose broadband.
Ad Technologies:
Apple caves to competition o [...]
Posted: Tuesday, August 2nd 2011
Top News: Google+ brand pages to open to everyone | Google+ Games | Apple to buy Hulu? |
All About Google:
Google to open Google + brand pages to everyone due to huge demand.
Open letter from Danny Sullivan to Google+ on its brand page strategy.
Games coming to G [...]
Posted: Friday, July 22nd 2011
Nielsen Contemplates a Definition Change for Television Household; Online Video Ad Providers Aren't Waiting
The Nielsen Company says that the number of American households that own television sets has dropped 2.2 percentage points from 98.9% to 96.7%. Half of that drop can be attributed to poverty: low-income Americans can no longer afford the ever-increasing cost of high-tech television sets. The other half of the increase, though, is traced directly to the growing trend of online users and their reliance on their mobile devices, for, well, everything. It is these consumers that is prompting Nielse [...]
Posted: Tuesday, May 3rd 2011
YouTube Channels: Boosting Google's Display Revenues Past $1B
This battle of the screens - online video versus broadcast cable - has been underway for a few years, with online video showing little sign of winning except for occasional developments such as Hulu’s fledging attempts at original content.
Now that war is going to step up significantly as Google invests a reported $100 million in YouTube to build out original content in various channel [...]
Posted: Thursday, April 7th 2011
Top News: Vevo launches new artist-athelet web series | TV taps social media | Is blogging still relevant? | Smartphones that spy on you | More about Xoom
Online Video:
Vevo fuses artists and athletes in new web series.
Social Media:
TV industry taps social media to keep viewers' attention.
Internet Strategies:
In a cutthroat world, so [...]
Posted: Monday, February 21st 2011
Top News: 'The Daily launches | Facebook begins listing deals | Check in with Google Latitude | Blekko bans content farms from search |
Publishing:
The Daily launches for the iPad.
Social Media:
Facebook begins listing deals on the site.
Checking with Google [...]
Posted: Wednesday, February 2nd 2011
Top News: Tablet search advertising | Yahoo to make TV more interactive | Mac App Store opens | Moble ads outplace online
Ad Technologies:
Tablet search advertising: 3D apps vs. browsers.
Yahoo ties up with CBS, HSN to make live TV more interactive.
Convergence:
More TV viewers may be [...]
Posted: Thursday, January 6th 2011
Top News: Groupon goes global with American Apparel offer | Twitter has new form for ad sales | Mark Zuckerberg is Time's person of the year |
Online Ad Market:
American Apparel to take Groupon deal to Europe.
Social Media:
Twitter launches online form to buy ads, trending topics & more.
Industry Movers & Shakers:
Facebook founder Mark Zuckerber [...]
Posted: Wednesday, December 15th 2010
Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK
Black Friday:
Promotions, tradition lure shoppers on Black Friday.
Bargains bring out the crowds.
Holiday sales forecast:
E-Commerce growing [...]
Posted: Friday, November 26th 2010
Top News: The value of a Facebook ad | AdSense's new look | FTC investigates Google data collection | Tweeple stats
Social Media:
How to value Facebook ads.
Why the 2011 'social' Super Bowl will break digital records.
Teens find innovative [...]
Posted: Thursday, November 11th 2010
Tech News: Google Instant for mobile | Nielsen undercounts web traffic | Hulu Plus exits closed beta | 300,000 Apple apps?
Search:
Google introduces Google Instant for mobile.
How one company games Google News.
Social Media:
Google To Facebook: You can't import our user data without reciprocity [...]
Posted: Friday, November 5th 2010
Are Interactive TV Ads Ready for Prime Time?
There are between 20 million to 30 million screens that can receive interactive TV applications between cable companies Comcast, Time Warner Cable and Cox Communications, according to Mike Hayashi, TWC's executive vice president of architecture, development and engineering, speaking at at SCTE Cable-Tec Expo's Technology Leaders Roundtable. (via Multichannel [...]
Posted: Thursday, October 21st 2010
Top Industry News for 9-09-10: What will Google Instant do to SEO, AdWords?
Search:
What will Google Instant do to SEO and its own AdWords system?
Google kicks long-tail search to the curb with Instant Search.
What's in a search [...]
Posted: Thursday, September 9th 2010
Top Industry News for 8-19-10: Facebook unveils location-based service
Social Media:
Facebook unveils location-based service.
Mobile Marketing:
Apple shutting down Quattro to focus exclusively on iAd.
[...]
Posted: Thursday, August 19th 2010