Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 793 | 303 |
| » ad pricing | 99 | 997 |
| » ad selling | 449 | 647 |
| » ad technologies & vendors | 555 | 541 |
| » advertainment | 137 | 959 |
| » Advertising | 3 | 1093 |
| » affiliate marketing | 17 | 1079 |
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| » Asia/Pacific | 20 | 1076 |
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| » b2b | 19 | 1077 |
| » best practices | 100 | 996 |
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| » branding | 166 | 930 |
| » broadband | 129 | 967 |
| » campaigns & creatives of note | 119 | 977 |
| » case studies | 13 | 1083 |
| » co-op marketing & partnerships | 128 | 968 |
| » computers & tech | 62 | 1034 |
| » consumer packaged goods | 37 | 1059 |
| » CRM | 1 | 1095 |
| » cross media | 144 | 952 |
| » deep coverage | 1 | 1095 |
| » demographics | 131 | 965 |
| » direct marketing | 72 | 1024 |
| » domain names | 99 | 997 |
| » don't believe the hype | 19 | 1077 |
| » e-commerce | 129 | 967 |
| » email marketing | 33 | 1063 |
| » entertainment | 213 | 883 |
| » Europe | 53 | 1043 |
| » events | 12 | 1084 |
| » finance | 16 | 1080 |
| » global | 12 | 1084 |
| » healthcare | 10 | 1086 |
| » I-PR & business communications | 5 | 1091 |
| » instant messaging marketing | 15 | 1081 |
| » interviews | 2 | 1094 |
| » intrusive formats | 48 | 1048 |
| » Latin America | 5 | 1091 |
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| » loyalty & retention | 49 | 1047 |
| » major account moves | 17 | 1079 |
| » major brands | 234 | 862 |
| » major players news | 445 | 651 |
| » Marketing | 1 | 1095 |
| » measurement & analytics | 101 | 995 |
| » media convergence | 198 | 898 |
| » minorities | 20 | 1076 |
| » mobile marketing | 180 | 916 |
| » multi-channel marketing | 57 | 1039 |
| » new and improved | 182 | 914 |
| » online ad market | 512 | 584 |
| » pearls of wisdom | 39 | 1057 |
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| » promotions | 22 | 1074 |
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| » research & stats | 218 | 878 |
| » rich media | 158 | 938 |
| » search engine marketing | 214 | 882 |
| » Segmentation & Markets | 1 | 1095 |
| » seniors | 7 | 1089 |
| » sex sells | 4 | 1092 |
| » signs of doom | 31 | 1065 |
| » signs of recovery | 30 | 1066 |
| » small business | 25 | 1071 |
| » spam & anti-spam | 15 | 1081 |
| » Spanish-speaking | 18 | 1078 |
| » syndication & RSS | 50 | 1046 |
| » technical innovation | 146 | 950 |
| » telecom | 49 | 1047 |
| » text ads | 159 | 937 |
| » tools & software | 240 | 856 |
| » top stories | 193 | 903 |
| » travel | 5 | 1091 |
| » user experience | 293 | 803 |
| » Verticals & Sector | 1 | 1095 |
| » viral marketing & social media | 97 | 999 |
| » weblog marketing | 54 | 1042 |
| » women | 31 | 1065 |
| » worst practices | 29 | 1067 |
| » Youth | 66 | 1030 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks
"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ [...]
Posted: Monday, May 7th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Google Offers TV-Like Viewable Impressions, Ratings Technology
Google joins the list of online ad venue that is “chasing TV ad dollars†(as AllThingsD describes it).
Just like streaming video giant Hulu announced yesterday (April 17), Google introduced technologies to enable campaign reporting based on viewable impressions and Gross Rating Points or GRPs, a TV metric. Compared to digital metrics, GRPs are crude, but they are “still the preferred currency [...]
Posted: Wednesday, April 18th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Indian Companies Experiment with Digital Ads in Taxicabs
A digital ad experiment is underway in India that could, if proved successful, migrate to other markets around the global.
En Route Media and Buzzr.in are partnering to deliver ads to passengers riding in the private taxi service operator EasyCabs.
They will be delivered on En Route Media’s recently launched digital network of smart screens in radio taxis. Buzzr.in touts itself as the first Indian deal s [...]
Posted: Friday, February 17th 2012
Cereal Boxes Make for Good Reading—And Digital Ad Displays
The average consumer checks out his or her cereal box 12 times, according to Mark Addicks, chief marketing officer for food giant General Mills, making it a very widely read medium. Not surprisingly General Mills sees opportunity in those numbers and is taking advantage of an array of ad technology to target consumers via this ubiquitous consumer good, according to USA Today.
[...]
Posted: Wednesday, February 1st 2012
Top News: Apple results | EU privacy laws have steep fines | Facebook trading
Business News:
Stellar Apple results point to a good year ahead.
Legal/Regulatory:
EU commissioner unleashes draft data protection bill.
Companies face [...]
Posted: Wednesday, January 25th 2012
Adidas, Kraft Push Facial Recognition Ad Envelop
Adidas and Kraft are two of the latest major brands to experiment with incorporating facial recognition technology with digital ad strategies.
Currently Adidas has partnered with Intel to install and test digital walls in the U.S. and U.K., reports the Los Angeles Times. The paper gives the example of a woman in her 50s stopping in front of the display. The wall will recognize her ge [...]
Posted: Tuesday, August 23rd 2011
Follow the Money: ThinkNear | Nanigans | BigCommerce
Today’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. MarketingVOX will regularly take a look at some of these firms tapping the venture capital markets to see what may be in the offing for marketers eager to try out the latest tech solutions.
Targeting Daily Deal Offers By Time, Inventory, Weather
ThinkNear turns mobile ads into hyper-targeted daily deal offers for local [...]
Posted: Tuesday, August 9th 2011
Top News: Google+ | Feature phones decline | Goofy email campaigns |
Social Media:
Google+ games round the corner to hit Facebook’s popularity?
Google+ witnesses traffic growth decline: aberration or ear [...]
Posted: Friday, July 29th 2011
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011
Gaming Posed to be Another Online Success Story in China
If Zynga's recent move to partner with a local Chinese firm to reach the country's consumers is any indication, gaming looks ready to deliver its promise of becoming a major channel there. Zynga is joining forces with Chinese internet mobile Tencent to launch a heavily localized version of CityVille for Chinese audiences, running on Tencent’s developer platform, Inside Social Games [...]
Posted: Tuesday, July 26th 2011
Facebook Places Tweak Perfect for Brands Like Applebee's. Next Up: Companies That Haven't Signed On Yet
Earlier this month Inside Facebook reported that Facebook is launching a limited private beta of tools that will provide a new parent-child management structur [...]
Posted: Friday, July 22nd 2011
Google+ Groups in the Works with Fridge Acquisition
Google+ seems to be charting a new growth trajectory for social media: three weeks after it launched, days after one of its project managers declare it had more than 18 million users which, incidentally, include a lot more women than media pundits gave Google + credit, Google has [...]
Posted: Thursday, July 21st 2011
Will NUad Top Even In-Apps Ads in Recall? Data and Common Sense Says Yes
This week at the Cannes International Advertising Festival Microsoft unveiled Nuads, or natural user-interface ads - a platform that transforms TV ads into interactive ad via the voice-and-control-gestures in Kinect for Xbox 360.
The technology, demoed at the conference, and blogged about later, by Mark Kroese, [...]
Posted: Tuesday, June 21st 2011
Get Ready for Voice-based Interactive Ads, Starting with Search
Google executive Mike Cohen described a new feature Google plans to debut - voice search for the desktop -at its Inside Search event being held in San Francisco this week. The feature appears to perform similarly to voice search on mobile, according to the Washington Post, with the user clicking on an audio micr [...]
Posted: Tuesday, June 14th 2011
Top News: Yahoo to buy startup for premium ad sales | Millennial Media in talks about IPO | Twitter's permission change frustrates developers | Mobile handset sales up 19%
Online Ad Industry:
Yahoo to buy startup to boost premium ad sales.
Mobile Marketing:
Millennial Media said to be in talks with banks about IPO as mobile ads surge.
[...]
Posted: Thursday, May 19th 2011