Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	670	122
» ad pricing	211	581
» ad selling	495	297
» ad technologies & vendors	368	424
» advertainment	31	761
» affiliate marketing	12	780
» agencies & ad departments	228	564
» alternative marketing	92	700
» Asia/Pacific	17	775
» automotive	35	757
» b2b	19	773
» best practices	61	731
» biz buzz	151	641
» branding	49	743
» broadband	36	756
» campaigns & creatives of note	40	752
» case studies	10	782
» co-op marketing & partnerships	11	781
» computers & tech	24	768
» consumer packaged goods	15	777
» cross media	43	749
» deep coverage	1	791
» demographics	90	702
» direct marketing	93	699
» domain names	3	789
» don't believe the hype	7	785
» e-commerce	105	687
» email marketing	46	746
» entertainment	43	749
» Europe	19	773
» events	8	784
» finance	8	784
» global	11	781
» healthcare	5	787
» I-PR & business communications	10	782
» instant messaging marketing	16	776
» interviews	4	788
» intrusive formats	38	754
» Latin America	5	787
» legal, government & regulation	80	712
» loyalty & retention	4	788
» major account moves	1	791
» major brands	58	734
» major players news	419	373
» measurement & analytics	129	663
» media convergence	65	727
» minorities	18	774
» mobile marketing	35	757
» multi-channel marketing	26	766
» new and improved	100	692
» nonsense & parodies	6	786
» online ad market	260	532
» pearls of wisdom	9	783
» people	8	784
» personalization	37	755
» political parties & organizations	25	767
» privacy	61	731
» promotions	15	777
» publishing	347	445
» real estate	5	787
» research & stats	211	581
» rich media	75	717
» search engine marketing	318	474
» seniors	1	791
» sex sells	1	791
» signs of doom	30	762
» signs of recovery	19	773
» signs of what's to come	193	599
» small business	28	764
» spam & anti-spam	9	783
» Spanish-speaking	11	781
» syndication & RSS	36	756
» technical innovation	76	716
» telecom	15	777
» text ads	210	582
» tools & software	164	628
» travel	10	782
» user experience	68	724
» viral marketing & social media	17	775
» weblog marketing	55	737
» women	18	774
» worst practices	48	744
» Youth	4	788

Will TwitterPeek be Darling or Dud?

In what appears to be indicative of Twitter's success and growing popularity, a new gadget has hit the market that has been developed specifically - and solely - for users to send and receive tweets. TwitterPeek, a $99.95 device with a QWERTY keyboard, color screen and click-scroll wheel offered through Amazon.com, could prove to be the hot selling item for the holiday season. On one hand, it's less expensive than a smartphone upgrade. On the other, it c  [...]
Posted: Wednesday, November 4th 2009

aQuantive Acquisition Makes Microsoft Buyer & Seller

The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence. Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't   [...]
Posted: Monday, May 21st 2007

Yahoo Courting Sponsors for Social Media Sites

Yahoo is beginning to increase efforts to monetize its social media sites, including Yahoo Groups, Yahoo 360 and Yahoo Video. This week, Yahoo will begin a high-profile marketing initiative with Nissan Motors, after having recently launched its first corporate page on Yahoo 360 for Travelocity, MediaPost reports. Yahoo promises that similar marketing efforts will be coming soon to   [...]
Posted: Monday, November 13th 2006

Yahoo Bringing Instant Messaging to Email

Early next year, Yahoo will begin giving Yahoo Mail users the ability to initiate an IM conversation with the email's recepient, without either party having to download Yahoo Messenger. With the new service, Yahoo Mail users can chat via email, as well as with Microsoft Windows Live Messenger users, CNET reports. The new feature will allow Yahoo Mail users to see whether their contac  [...]
Posted: Friday, November 10th 2006

Analyst: MySpace Going Mobile

RBC Capital analyst Jordan Rohan said after meeting with the managers of MySpace that the firm is developing a mobile phone application. He also said that the site could be worth $15 billion or more in the next few years. Rohan, realizing the boldness of his claim, said it could be justified on the basis of MySpace's "raw, unprecedented user/usage growth," ZDNet reports. Rohan also based his prediction on the site's "massi  [...]
Posted: Thursday, September 28th 2006

Google Gets into Radio Ad Biz with dMarc Purchase

Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti  [...]
Posted: Wednesday, January 18th 2006

Tacoda: Users Engage More with Behaviorally Targeted Ads

Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s  [...]
Posted: Wednesday, January 18th 2006

Yahoo Revs, Profits Increase - but Not Enough

Yahoo showed strong revenue and earnings growth in 4Q05, driven by both search and display advertising, reports ClickZ. Revenues were $1.5 billion, a 39 percent year-over year increase; net income was $683 million, or $0.46 per share; after adjustments, net income was $247 million, or $0.16 per share - up from $0.13 per share in 4Q04, but less than the $0.17 analysts expected. As a consequence, Yahoo stock fell after the report. Yahoo'  [...]
Posted: Wednesday, January 18th 2006

Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)

Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No  [...]
Posted: Tuesday, January 17th 2006

Microsoft's New adLabs Develops Video Hyperlink Ads

Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva  [...]
Posted: Friday, January 13th 2006

MSN, SuperPages.com Partner for Local Ads

MSN'S local search began on Thursday to include three Verizon SuperPages.com local ads - a mix of pay-per-click, pay-per-call, and fixed-rate - for every search results page, reports MediaPost. The ads are sold by Verizon's local sales teams. The ad unit in which the SuperPages ads appear is at the top of the MSN Local Search results pages. The ads are from SuperPages.com's list of local adver  [...]
Posted: Friday, January 13th 2006

Google Seeks Mobile Click-to-Call Ad Patent

A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine  [...]
Posted: Thursday, January 12th 2006

Miva May Be up for Grabs

Online marketing firm Miva, formerly known as FindWhat.com, said it has hired Deutsche Bank Securities to help it explore strategies to boost its share price, including a possible sale of the company, as well as selling securities, selling assets, recapitalizing, or  [...]
Posted: Wednesday, January 11th 2006

Mobile Game Market Growing - into Advertising Opportunity

Mobile gaming is quickly growing, with worldwide mobile gaming revenue for 2005 reaching $2.5 billion, according to eMarketer, which also cites a recent IDC forecast that U.S. mobile games revenue will increase to $1.5 billion in 2008, from $600 million in 2005. Among the main characteristics of mobile gamers, says eMarkter three are key: Women download more puzzle games - which drive the most mobile gam  [...]
Posted: Wednesday, January 11th 2006

CNN, Time Merge Biz Sites, Rely on Online Advertising

Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning  [...]
Posted: Tuesday, January 10th 2006

Circ Auditor Gives Nod to Standalone Digital Pubs

Media circulation auditor BPA Worldwide has amended its rules (pdf) to audit standalone digital magazines in addition to digital versions of print publications, writes DM News. The amendments revise BPA's definition of digital  [...]
Posted: Tuesday, January 10th 2006

GM, Mazda, Discuss Ad Strategies

Instead of using incentive programs to sell cars in 2006, General Motors marketing will lean toward the idea of providing "the best product at the best price," reports AdWeek (  [...]
Posted: Tuesday, January 10th 2006

Search Marketers Spent $5.75B, Mostly on Paid Placement

Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005 - 44 percent more than in 2004 - according to "The State of Search Engine Marketing 2005" report, released today (Monday) by the Search Engine Marketing Professional Organization (SEMPO), which predicts  [...]
Posted: Monday, January 9th 2006

YellowPages.com, Yahoo in Ad Partnership

YellowPages.com advertisers' listings will appear on Yahoo Local and Yellow Pages, and will be identified as sponsored listings, the companies are expected to announce today, writes ClickZ. The financial terms of the distribution deal were not announced. "Yahoo's large and loyal user base, as well as a strong brand as a leading internet company, brings significant value and benefit to YellowPages.com advertisers," said Charles Stubbs,   [...]
Posted: Friday, January 6th 2006

9rules Blogs Prepare to Launch Ad Network

Blog network 9rules has organized its more than 120 member sites into some 30 categories - dubbed 9rules Communities - in preparation for the launch of an upcoming blog ad network, reports ClickZ. Some sites are independent blogs that have enjoyed success prior to joining. Some are business-to-business blogs, such as Om Malik's GigaOm   [...]
Posted: Friday, January 6th 2006