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Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
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| » ad buying & planning | 493 | 195 |
| » ad pricing | 45 | 643 |
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| » advertainment | 236 | 452 |
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| » broadband | 50 | 638 |
| » campaigns & creatives of note | 285 | 403 |
| » case studies | 19 | 669 |
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| » consumer packaged goods | 30 | 658 |
| » CRM | 2 | 686 |
| » cross media | 110 | 578 |
| » demographics | 121 | 567 |
| » direct marketing | 31 | 657 |
| » domain names | 130 | 558 |
| » don't believe the hype | 10 | 678 |
| » e-commerce | 69 | 619 |
| » email marketing | 23 | 665 |
| » entertainment | 210 | 478 |
| » Europe | 23 | 665 |
| » events | 8 | 680 |
| » finance | 9 | 679 |
| » global | 7 | 681 |
| » healthcare | 9 | 679 |
| » How-to | 2 | 686 |
| » I-PR & business communications | 7 | 681 |
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| » pearls of wisdom | 31 | 657 |
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| » search engine marketing | 87 | 601 |
| » Segmentation & Markets | 1 | 687 |
| » seniors | 3 | 685 |
| » sex sells | 5 | 683 |
| » signs of doom | 8 | 680 |
| » signs of recovery | 2 | 686 |
| » signs of what's to come | 166 | 522 |
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| » subscribe to marketingwonk daily | 1 | 687 |
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| » tools & software | 90 | 598 |
| » top stories | 49 | 639 |
| » travel | 10 | 678 |
| » user experience | 191 | 497 |
| » viral marketing & social media | 120 | 568 |
| » weblog marketing | 46 | 642 |
| » women | 36 | 652 |
| » worst practices | 16 | 672 |
| » Youth | 92 | 596 |
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics
Campaigns of Note:
Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work
CLIO Awards: Best of the 2012 Winners
How Beer Companies [...]
Posted: Monday, May 7th 2012
Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures
[...]
Posted: Friday, May 4th 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Online Videos' Promise Driving Digital Ads for Olympics
NBC Sports has more than doubled the $25 million in digital ads it sold for the 2008 Beijing Olympics for the London Games, months before the 17-day event, paidContent reports.
Executives as the company attribute the increase in part to its decision to put more than 3,000 hours of video from London online.
Lessons from 2010
Viewer habi [...]
Posted: Thursday, March 8th 2012
Luxury brand Ralph Lauren Scores with Online Sales
Ralph Lauren Corp. reported a telling figure in its latest financials: Online sales increased 25% in the second quarter. In general, Q2 sales jumped 24% to $1.7 billion.
This growth was fueled by a number of cutting-edge online ad initiatives, the Star Tribune reports. These initiatives included a 24-hour, touch-manipulated storefront window a la sci-fi thriller "Minority Report." In 2010, it held Ralph Lauren " [...]
Posted: Wednesday, January 18th 2012
Beach Boys Crowdsources Music Video
The Beach Boys have used the tongal.com platform to crowdsource a video for its SMiLE collection. Fans were invited to concept and create music videos for two of the group’s classics, “Heroes and Villains†and “Good Vibrationsâ€.
The winning video for "Heroes and Villains", created by Robert Capria, premiered on Yahoo Music [video].
Capria, a creative director at Act [...]
Posted: Tuesday, November 1st 2011
Another Vote for Corporate Websites - and Social Media Integration
Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia [...]
Posted: Thursday, September 29th 2011
Capital One Debuts in Three Top Zynga Games
Capital One will be appearing simultaneously in CityVille, FarmVille and The Pioneer Trail, starting this week - a first according to the companies. Players will be able to interact with the goat from Capital One's commercials, which is being introduced in both games as one the in-game incentives.
Increasingly brands are eying gaming as an [...]
Posted: Tuesday, September 20th 2011
Diageo Steps Up Facebook Presence with New Cross-border Deal
Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.
[...]
Posted: Monday, September 19th 2011
Connecting the Dots With Google's Zagat Acquisition
Google has made acquisitions before, including one deal this month, but its latest deal, the acquisition of Zagat, is a first in one way: it signifies a push into the original content space.
Zagat will be a cornerstone for Google's local offering, the company says. It is a significant acquisition for both Google and for local marketers, a group that Google has been [...]
Posted: Thursday, September 8th 2011
New Entrants Join the AR Space
Cadbury has created an augmented reality game.
As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T [...]
Posted: Friday, August 19th 2011
E-gift Cards Become Mobile, Social, Integrated to Sustain Relevance, Effectiveness
In 2010 Starbucks was mulling a plan to offer e-gift cards via social media. It quickly decided that just incorporating them in a Facebook app would be clumsy for its customers, as the gift recipients would then have to "like" Starbucks, download and register the card if they wanted to retrieve their gift.
So the site opted for a joint venture with CashStar, Ryan Records, director of the Starbucks Card program [...]
Posted: Tuesday, August 16th 2011
Jell-O Digital Billboard Lifts Mood with Tweets (and Pudding Giveaways)
Jell-O is the latest brand to marry social media and digital billboard technology. The company has installed a billboard, developed by Crispin Porter + Bogusky, at the corner of West Broadway and Grand in New York City. The billboard depicts a face that either smiles or frowns depending on the mood reflected in Twitter, as based on the smiley or sad face emoticons. When the face is frowning [...]
Posted: Thursday, August 4th 2011
DOOH Campaigns Mesh with Social Media, Email
Domino's Pizza is taking another leap of faith with a new advertising campaign: namely, it is posting a stream of online order comments about the company on a digital billboard in New York’s Times Square uncensored, except for a screening for obscenity. (via Detroit News).
Last year the company showed it was unafraid to deal with touchy - at least for the company - subjects via its advertising, such as the [...]
Posted: Friday, July 29th 2011