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OPA: Pre-Roll Ads Work, Longer Is Better

So much for marketers' presuppositions: The much pooh-poohed 30-second pre-roll online video ad - when coupled with a display ad - is the best way to drive awareness in an online campaign, according to a study by the Online Publisher's Association (OPA) and Online Testing eXchange (OTX), reports MarketingCharts. Moreover, 30-second spots ar  [...]