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Diageo Steps Up Facebook Presence with New Cross-border Deal

Diageo and Facebook have inked an advertising deal in the millions of dollars, according to a report in the Financial Times. Diageo has been using the Facebook platform for advertising for the past year or so, but with this deal it hopes to expand its relationship to emerging markets, such as Brazil, and to develop better information mining techniques for the Facebook community.   [...]
Posted: Monday, September 19th 2011

Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network -  have just been launched with the intent of targeting the 46-million-strong US Hispanic market. In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Español, available on more than 1,900 mobile device models. The site offe  [...]
Posted: Monday, November 16th 2009

Yahoo Lands Search Deal with Grande Latin American Carrier

Yahoo is partnering with Latin America's largest mobile phone company, America Movil, to provide mobile web services in 16 countries in Latin America and the Caribbean. According to Reuters, Yahoo's oneSearch service will become the default on Movil's wireless carriers' portals. Yahoo plans on rolling out localized versions of oneSearch for each region. Mexico City-based A  [...]
Posted: Friday, December 21st 2007

QuinceGirl Allies with Terra to Better Target Young Latinas

Considering the size of the Hispanic population, Quinceaneras -- elaborate debut parties for 15-year-old girls -- are increasingly embraced as a cross-border cultural trend with significant ad and revenue-generating potential. In response, Terra has formed an alliance with QuinceGirl.com to share bilingual content and create advertising packages, reports MediaBuyer  [...]
Posted: Wednesday, December 19th 2007

MySpace CMO Reveals Ad Intentions at ad:tech Miami

In an interview with CNN's Alberto Padilla, CMO Shawn Gold discussed MySpace's near-term strategies for advertising. The ad:tech blog divulges that at some point the social networking site will conduct psychographic research on its users in the near future. In the fall, advertisers will also have the ability to implement micro-advertising. Targeting by zip  [...]
Posted: Thursday, June 28th 2007

YouTube to Launch in Nine Countries

YouTube is poised to roll-out nine country-specific versions complete with the country's appropriate domain, such as YouTube.fr, reports TechCrunch. Brazil, France, Ireland, Italy, Japan, Netherlands, Poland, Spain, and the UK will each get their own version of YouTube. The new sites will be fully translated and will eventually feature country-specific content.   [...]
Posted: Wednesday, June 20th 2007

Cars.com, Hispanic Portal Terra Enter Major Deal

Cars.com has developed a relationship with Hispanic Web portal Terra to offer its 2 million new and used car listings on Terra's automotive channel,   [...]
Posted: Wednesday, May 30th 2007

Unilever Throws Weight Behind Hispanic Marketing

Unilever made a mejor step into Hispanic marketing this week with the launch of ViveMejor, a digital, print, TV and retail program, reports Ad Age. Prior to launching, Unilever conducted an 800-person study on the shopping behavior of Hispanic Americans. They found this demographic shops more because they prepare meals at home and prefer communic  [...]
Posted: Wednesday, May 23rd 2007

Al Gore, MSN Partner in Green Concert a la Live 8

The MSN Network has partnered with the "star" of last year's An Inconvenient Truth, former Vice-President Al Gore, to raise awareness of environmental issues through a multimedia effort named Save Our Selves, reports ClickZ. "Save Our Selves (SOS) - The Campaign for a Climate in Crisis," will culmin  [...]
Posted: Monday, February 19th 2007

Survey Tracks Trends in Hispanic Advertising

The Association of Hispanic Advertising Agencies has released findings on trends in the U.S. market for Hispanic advertising over the last decade. The survey collected feedback from AHAA member agencies about current business trends and expectations for the future of Hispanic advertising. Over 90 percent of respondents said they expect the amount spent on advertising to Hispanics in the United States to increase next year,  [...]
Posted: Wednesday, September 20th 2006

Terra.com, Revenue Science Team for Behavioral Targeting

Terra.com, the U.S. Hispanic portal of the Terra Networks global internet group, has selected Revenue Science to provide behavioral targeting across its network, the companies announced last week. In addition to the U.S. portal, Terra has a network of 19 country sites in Latin America, the Caribbean and Spain.   [...]
Posted: Monday, July 10th 2006

Blogosphere Doubles Every 5.5 Months; a Blog a Second

Click to enlarge The number of blogs has nearly doubled since March, with a new blog now being created every second  [...]
Posted: Wednesday, August 3rd 2005

Google, Univision Boost Spanish-Language Ad Inventory

Google has struck a multiyear deal with Univision Online that will provide AdWords advertisers with more Spanish-language inventory on both search and content pages of the Univision.com website, ClickZ reports (via MediaBuyerPlanner). The ad   [...]
Posted: Friday, July 29th 2005

Major Portals to Launch Hispanic Trade Campaign

AdWeek reports a group of sites including AOL, MSN, Yahoo, Terra Networks and Univision, plan to bow a trade campaign to media buyers in the second half of the year. They chose three Chicago-based Publicis Groupe shops to handle creative and media duties, tapping Lapiz for creative and Tapestry and Starcom IP for media and strategy.   [...]
Posted: Wednesday, March 23rd 2005

Hispanic Net Advertising Rising Quickly

Driven by targeting options online Hispanic advertising continues to grow explosively, rising from $75 million last year to an estimated $100 million this year, and up from a mere $10 million in 2002, according to AdAge. Marketers can target Hispanics in both English and Spanish, depending on the sites they visit, their region and other factors.   [...]
Posted: Monday, February 21st 2005

WPP Launches Own Search Engine Marketing Firm

WPP said it was carving out its own search engine marketing unit, to be called mSearch. Providing consulting, paid placement buying and managing and search engine optimization, the new group will inherent existing WPP clients IBM, Ford, Sony and Nextel, among others, from sister shops Ogilvy and J. Walter Thompson. Internal media executives Stuart Bogaty and Richard Collins will had up the U.S. and worldwide operations respectively, both reporting to mOne Worldwide CEO Nasreen Madhany.   [...]
Posted: Wednesday, February 16th 2005

Google Global Revs Increase Fastest

SearchEngineLowdown points out a BusinessWeek story showing that Google's international revenues are growing much faster than the domestic business. It now accounts for 35 percent of the revenues, up from 29 percent in the same quarter last year. That should increase further with new Europe and Asian distribution deals signed with AOL, Ask Jeeves and Shopping.com.   [...]
Posted: Wednesday, February 2nd 2005

Hispanic Car Buyers Growing Online Target

iMedia: Driving the Spanish Cyber Highway Hispanics are buying cars at four times the rate of the rest of the population, according to an AOL study, a trend that automakers are starting to employ in their media choices. Almost half of online Hispanics have used the internet to find cars and dealerships. AOL is partnering with Autobytel to launch a Latino car buying site. Toyota, the automaker to first reach out specifically to Spani  [...]
Posted: Monday, October 4th 2004

Wotbox Launches 8 'Localized' Nation Sites

Press Release: Wotbox Launches 8 New Localized Search Engines In a report pointed out by SearchEngineLowdown, Wotbox.com announced eight new "local" search sites, geared to the eight countries Australia, Canada, France, Germany, Italy, New Zealand, Spain and the U.S. Wotbox already had an international site and a U.K.-specific  [...]
Posted: Friday, September 3rd 2004

AdWeek Launches Hispanic Monthly

AdWeek: Adweek to Launch Hispanic Marketing Magazine VNU's AdWeek launched today a monthly Hispanic marketing publication called Adweek's Marketing y Medios. The English language version - and website - will follow in September. "We will make sense of this rich and varied ethnic group so that marketers know who they are and how to reach to them," said VNU executive Michael Parker. The monthly launched   [...]
Posted: Thursday, April 22nd 2004