Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 61 | 38 |
| » ad pricing | 9 | 90 |
| » ad selling | 22 | 77 |
| » ad technologies & vendors | 31 | 68 |
| » advertainment | 11 | 88 |
| » affiliate marketing | 2 | 97 |
| » agencies & ad departments | 8 | 91 |
| » alternative marketing | 15 | 84 |
| » Asia/Pacific | 1 | 98 |
| » b2b | 1 | 98 |
| » best practices | 12 | 87 |
| » biz buzz | 14 | 85 |
| » branding | 18 | 81 |
| » broadband | 6 | 93 |
| » campaigns & creatives of note | 25 | 74 |
| » case studies | 3 | 96 |
| » co-op marketing & partnerships | 6 | 93 |
| » computers & tech | 3 | 96 |
| » consumer packaged goods | 4 | 95 |
| » cross media | 4 | 95 |
| » demographics | 17 | 82 |
| » direct marketing | 6 | 93 |
| » domain names | 8 | 91 |
| » don't believe the hype | 4 | 95 |
| » e-commerce | 6 | 93 |
| » email marketing | 6 | 93 |
| » entertainment | 9 | 90 |
| » Europe | 1 | 98 |
| » finance | 1 | 98 |
| » global | 1 | 98 |
| » healthcare | 4 | 95 |
| » I-PR & business communications | 3 | 96 |
| » instant messaging marketing | 1 | 98 |
| » intrusive formats | 6 | 93 |
| » legal, government & regulation | 39 | 60 |
| » loyalty & retention | 5 | 94 |
| » major account moves | 1 | 98 |
| » major brands | 16 | 83 |
| » major players news | 25 | 74 |
| » measurement & analytics | 7 | 92 |
| » media convergence | 5 | 94 |
| » minorities | 2 | 97 |
| » mobile marketing | 8 | 91 |
| » multi-channel marketing | 2 | 97 |
| » new and improved | 3 | 96 |
| » nonsense & parodies | 3 | 96 |
| » online ad market | 32 | 67 |
| » pearls of wisdom | 1 | 98 |
| » people | 13 | 86 |
| » personalization | 4 | 95 |
| » privacy | 23 | 76 |
| » promotions | 6 | 93 |
| » publishing | 26 | 73 |
| » real estate | 1 | 98 |
| » research & stats | 16 | 83 |
| » rich media | 5 | 94 |
| » search engine marketing | 17 | 82 |
| » sex sells | 1 | 98 |
| » signs of doom | 8 | 91 |
| » signs of recovery | 1 | 98 |
| » signs of what's to come | 24 | 75 |
| » spam & anti-spam | 5 | 94 |
| » syndication & RSS | 2 | 97 |
| » technical innovation | 4 | 95 |
| » telecom | 1 | 98 |
| » text ads | 15 | 84 |
| » tools & software | 10 | 89 |
| » top stories | 25 | 74 |
| » user experience | 15 | 84 |
| » viral marketing & social media | 12 | 87 |
| » weblog marketing | 9 | 90 |
| » women | 1 | 98 |
| » worst practices | 16 | 83 |
| » Youth | 4 | 95 |
Top News: Pandora locates voters for candidates | 200M Android activations | Skype and Facebook
Online Ad Targeting:
Pandora tells candidates it can help locate voters.
Business Strategies:
Amazon takes a slight loss on each Kindle Fire, study says.
Motorola Mobility [...]
Posted: Friday, November 18th 2011
Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK
Black Friday:
Promotions, tradition lure shoppers on Black Friday.
Bargains bring out the crowds.
Holiday sales forecast:
E-Commerce growing [...]
Posted: Friday, November 26th 2010
Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns
Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector - minus, of course, the mudslinging. Companies - as other politicians - have been running mobile campaigns, many very effectively, for some time, David Johnson, principal of Strategic Vision tells MarketingVOX.
"What is different about these is that they are highly targeted [...]
Posted: Friday, September 3rd 2010
Top Industry News for 9-03-10: YouTube ads translate into revenue
Social Media:
YouTube ads turn videos into revenue.
Facebook tests 'stalk this friend' button.
Facebook’s recent negotiations with Twitter and Apple have yet to [...]
Posted: Friday, September 3rd 2010
DOOH at Doctors' Offices, Convenience Stores. What's Next?
Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. " [...]
Posted: Wednesday, August 25th 2010
Industry Buzz & News: 4/05/10
Ad Targeting:
Make friends and boost sales with a content marketing strategy.
Ad Technologies & Vendors:
YouTube's new look draws mostly cheers.
Sharp to [...]
Posted: Monday, April 5th 2010
Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey
BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014.
Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.( [...]
Posted: Friday, February 26th 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Supreme Court Ruling to Boost Online Political Ad Spend
The US Supreme Court has made a key ruling impacting campaign finance that could well translate into more political ads running online this campaign season.
The Supreme Court has overturned a 63-year-old law, along with two of its own decisions, barring both corporations and unions from spending money directly on ads that advocate electing or defeating candidates. It also overturned parts of the McCain-Feingold Act, which barred issue-oriented ads paid for by corporations or unions 30 days be [...]
Posted: Friday, January 22nd 2010
Candidates Use Behavioral Targeting to Reach Voters
Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle.
Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites.
Targeting Online Behav [...]
Posted: Monday, November 2nd 2009
Help For Loud TV Commercials?
They're more annoying than anything, and some feel it's a waste of the government's time, but the issue of loud TV commercials is once again coming under scrutiny in Washington.
Introduced by California Democratic Rep. Anna Eshoo, the [...]
Posted: Friday, October 9th 2009
Obama Inauguration Drives Droves to Web
Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix ( [...]
Posted: Thursday, January 29th 2009
Google Zeitgeist Unearths Global Interest in Socializing, Politics
Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest.
In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide:
Meanwhile, top-of-min [...]
Posted: Wednesday, December 10th 2008
HuffPo Infused with $25M, Site Valued at $100M
Political news site The Huffington Post received $25 million in a financing round led by VC firm Oak Investment Partners.
HuffPo plans to invest in infrastructure, increase in-house advertising capabilities and expand content offerings. The site primarily curates political content from other web destinations, but plans to launch a new investigative journalism initiative and unveil local versions of HuffPo in select metropolises.
More video will [...]
Posted: Tuesday, December 2nd 2008
Army Puts Overseas Soldiers Behind Recruitment Webcasts
Beginning today -- Veterans Day -- the US Army will integrate a series of webcasts, labeled "Straight from Iraq," into its website and overall media campaign.
"Now you can find out what it's really like to be deployed in the Middle East from the men and women stationed there," claims the subsite on GoArmy.com. The effort -- where users can field questions to Iraq-based soldiers -- is targeted to Americans between the a [...]
Posted: Tuesday, November 11th 2008
Obama 'Roadblock' Pulls 21.7 Overall Household Rating
Barack Obama’s Wednesday night roadblock on most major TV networks pulled a combined overall household rating, in the top 56 local markets, of 21.7, reports MediaBuyerPlanner.
The half-hour simulcast was the first to be aired by a presidential candidate since Ross Perot ran [...]
Posted: Friday, October 31st 2008
YHOO/GOOG Liaison Gets Blessing from CA Congress Members
Few groups, particularly advertisers, appear to be rooting for Google and Yahoo's sponsored search deal. But in a letter sent to US Attorney General Michael Mukasey, 11 Democratic Congress members from California have demanded that the Department of Justice permit the deal to go through.
The letter stated that a lawsuit to obstruct the liaison may "detrimentally affect the online advertising ma [...]
Posted: Tuesday, September 30th 2008
Online Search Ads Could Change Swing Voters' Minds
Some 7 percent of online voters say they are likely to change their vote before the election, and the types of sites they select for political information after internet searches determine the likelihood of an opinion change, according to a recent study by Didit, MarketingCharts reports.
[...]
Posted: Monday, September 15th 2008
McCain Pummels Obama in Search Ad Relevance; Neither Does Great
While Sen. Barack Obama has historically outdone Sen. John McCain in terms of social media savvy, McCain bests him in sponsored search and targeted advertising. Unfortunately, neither candidate does exceptionally well in the latter regard.
Author Jonathan Mendez of search engine marketing blog Optimize and Prophetize conducted an analysis of how well McCain and Obama fare in se [...]
Posted: Wednesday, September 10th 2008
Obama Cuts Back on August Web Spend; McCain Raises Stakes
Sen. Barack Obama drew slightly more buzz than Sen. John McCain over the course of the Democratic and Republican National Conventions, followed by Gov. Sarah Palin and Sen. Hillary Clinton, according to recent stats from Nielsen (pdf).
Web traffic to BarackObama.com also [...]
Posted: Monday, September 8th 2008