Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Top News: Target Shops Agencies | Experian Offloads | Gap's Digital Campaign | Cloud "Tipping Point?"
Agency News:
Target Out Talking to Media Agencies
Spark Wins Orbitz Media Account
Dell Moves Consumer Advertising to Y&R
Best Practices: [...]
Posted: Friday, May 11th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows
Ad Technology:
Issuu: A Tool for Marketing, Not Just Magazines
Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo [...]
Posted: Thursday, April 26th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Mobile Text Marketing Can Still Appeal, But Better Add Some Pizazz
Mobile texting, that utilitarian form of mobile marketing that paved the way for everything else mobile, appears to be finally falling to its sexier counterparts: mobile apps and mobile barcode-based campaigns.
That is the finding of a new survey from AT&T: Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interest [...]
Posted: Wednesday, December 7th 2011
Still the Question is Debated: Are Social Media Campaigns Worthwhile?
Yahoo has published a blog post touting the success of several social media campaigns it has helped orchestrate.In  one launched in October, Yahoo teamed with the William J. Clinton Foundation and Control Room to promote "A Decade of Difference," a concert featuring Lady Gaga, Bono and The Edge, to celebrate the 10-year anniversary of former President Clinton’s charitable foundati [...]
Posted: Wednesday, December 7th 2011
Glamour Magazine's SnapTag Campaign Means Competition for QR Codes
Glamour magazine recently embedded a SnapTag on its September cover, resulting in more than 100,000 scans.
The publisher posted the SnapTag – a 2-D barcode that includes a brand’s logo – alongside the cover model of the month, Rinanna. Besides the 100,000 scans, the code also drew 50,000 Facebook likes and 500,000 interactions of some kind, iMedia reports.
SnapTags are not to be confused with the more generic [...]
Posted: Monday, November 28th 2011
Top News: Pandora locates voters for candidates | 200M Android activations | Skype and Facebook
Online Ad Targeting:
Pandora tells candidates it can help locate voters.
Business Strategies:
Amazon takes a slight loss on each Kindle Fire, study says.
Motorola Mobility [...]
Posted: Friday, November 18th 2011
One Synchronized Ad to Rule Them All
A synchronized ad for Ford Lincoln Mercury that ran in a USA Network ad spot, a website, Facebook and a tablet app engaged 23% of the people viewing the ad on second screens. The case study, reported in Mediapost, is yet another proof point for the ad industry that coordinating screens in ad campaigns can provide a significant ROI.
The ad spot ran on the fi [...]
Posted: Tuesday, October 25th 2011
Two Advertisers Sign On for AOL's Window Shopper: A Closer Look at Ad Display's Fight for ROI Relevance
Two advertisers have signed on to use AOL/Pictela's recently announced Window Shopper application, Brian Atwood, senior director sales & strategy, at AOL Premium Formats tells MarketingVOX.
Window Shopper, briefly, is a new feature that delivers a retailer's ecommerce back end into the ad itself. That is, someone viewing an ad will find it quickly turn into a catalog from which the consumers can make a purchase. The technology is basically an overlay, Atwood explains. "There [...]
Posted: Thursday, October 13th 2011
More Evidence that RTB Drives Online Display
The vast majority of publishers - 73% - surveyed by eConsultancy and the Rubicon Project say their online display ad revenue has increased in the last year. One of the factors driving this growth, according to close to half, or 44% of publishers, is real-time bidding, which is credited with delivering 20% more revenue to publishers.
The figures [...]
Posted: Wednesday, October 12th 2011
Yahoo Joins the Tablet Ad Format Fray
Yahoo has introduced a new ad format for tablets. Called Living Ads, the new format debuted at last week's Yahoo Connect Forum. It will provide an interactive experience for viewers, based on the demo, available here. Yahoo is partnering with Alexx Henry Studios on the format.
Yahoo's Living Ads come as IAB is pushing t [...]
Posted: Monday, October 10th 2011