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Twitter Slowly Opens Door on Self-serve SMB Ad Platform
Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs.
Initially, only a small group of businesses will have acces [...]
Posted: Monday, March 26th 2012
Self-serve Ad Platforms' Growing Appeal
Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms.
Facebook
The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via [...]
Posted: Thursday, February 2nd 2012
Digital Advertising's Fight for the Small Business
Increasingly small businesses are focusing more resources on digital advertising--and the providers are finally taking notice.
Next year Twitter will be rolling out a self-serve ad product, aimed at small businesses.  Earlier this year, Facebook [...]
Posted: Tuesday, December 13th 2011
About that Twitter Self-Serve Ad Product
Twitter grabbed headlines with the announcement of its new look and features—aimed at both users and brand pages. At the same press conference, Twitter CEO Dick Costolo and co-founder Jack Dorsey also said they would be rolling out the previously announced self-serve ad product early next year, according to a Tweet by Reuters. [...]
Posted: Friday, December 9th 2011
B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct
B2B social media marketing has lagged behind--far behind--its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices.
eMarketer has sized the growth of B2B social media marketing at $54 million in 2014, from $11 million in 2009.
As companies experiment with such campaigns, though, they must [...]
Posted: Tuesday, November 1st 2011
Another Vote for Corporate Websites - and Social Media Integration
Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia [...]
Posted: Thursday, September 29th 2011
SMBs: Before You Ditch that Website in Lieu of Facebook, Consider This
With limited resources, small and medium sized businesses usually find themselves choosing between two alternatives. In the case of online marketing, those choices often come down to maintaining a Facebook page or maintaining a robust website. Increasingly, it seems, firms are opting for the former -- a trend that will only accelerate as Facebook rolls out its online ad service for small businesses, with [...]
Posted: Thursday, September 22nd 2011
Don't Abandon Yelp Et Al For Google Reviews
A change in the way Google displays local business information will mean some companies will have to recalibrate their approach to customer reviews - but not as drastically as one might expect.
Briefly, late last week Google removed the customer reviews taken from other web sites such as Yelp for its Google "Pla [...]
Posted: Monday, July 25th 2011
Google Settles on Boost for SMB Ad Toolset
Google is reshuffling ad tools for small and medium sized businesses, with an eye, it seems to, more streamlined offerings and greater consolidation. It is sunsetting Tags, an pilot feature it introduced last year, which allowed SMBs to pay a flat monthly fee to promote themselves via bright yellow markers - the Tags - on Google.
It is also [...]
Posted: Monday, April 18th 2011
Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz
Search:
Google's search cleanup has big effect.
Google kills eHow competitors, eHow rankings up.
Social Media:
All of Facebook’s Like buttons on third-party sites now [...]
Posted: Monday, February 28th 2011
Yelp Rolls Out Check-In Service
Yelp is introducing Check-In Offers, a service that synchronizes with Twitter and Facebook and lets business owners reward customers with a coupon when they check in.
Consumers get a few choices with the platform. The "Use it Now!" option for a Check-in Offer means that on that visit, the offer [...]
Posted: Tuesday, November 23rd 2010
Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics
Social Media:
MySpace site redesigned around entertainment.
A leaked document of MySpace's traffic analytics.
Yahoo speeds up email, [...]
Posted: Wednesday, October 27th 2010
Top Toolkit News: Help with SEO Hiring
Hiring Tools
SEOReferrals, a freelance job board dedicated to the SEO industry, has launched. It allows freelance consultants to bid on such SEO jobs and projects as page optimization, keyword research, link building, social media marketing, web design, application development, programming, web hosting, or other related tasks.
IQ Workforce and Web Ana [...]
Posted: Tuesday, July 13th 2010
Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads
Ad Targeting:
Advertisers offer new way to opt out of targeted online ads.
Social Media:
Facebook buys provider of user-generated travel guides.
Online Ad Market:
iPhone [...]
Posted: Friday, July 9th 2010
Tuesday's Toolset Watch
Analytics
Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids [...]
Posted: Tuesday, June 15th 2010
DIY Online Ads and Other Marketing Tips for SMBs on a Shoestring Budget
A new category of online ad services starting to emerge - auto or self-generating ads - are another tool for small to medium sized businesses to consider as they market their products and services online.
One example is PlaceLocal, a program developed by PaperG that builds display ads automatically by scouring the internet for references to a neighborhood restaurant, a grocery store or another local business, [...]
Posted: Tuesday, May 25th 2010
Will HTML5 Boost Video Email Marketing?
A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them.
Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes.
Up until recently email marketers have had to rely on using a link to a video from a static imag [...]
Posted: Monday, May 24th 2010
3 Tips for SMBs After Yahoo Publisher Network Goes Dark
Small businesses using the self-service platform Yahoo Publisher Network have until April 30 to find a new way to syndicate contextual listing in the wake of Yahoo’s decision to shut down the network. Yahoo suggested a move to Chitika, an advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. However, there are other alternatives to Chitika, should these companies be inclined to shop around. MarketingVOX asked the head of one of t [...]
Posted: Thursday, April 8th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Yahoo Develops Self-Serve Display Ad Product
In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads.
"Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a [...]
Posted: Monday, June 22nd 2009