Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 612 | 253 |
| » ad pricing | 157 | 708 |
| » ad selling | 376 | 489 |
| » ad technologies & vendors | 495 | 370 |
| » advertainment | 26 | 839 |
| » Advertising | 1 | 864 |
| » affiliate marketing | 13 | 852 |
| » agencies & ad departments | 158 | 707 |
| » alternative marketing | 67 | 798 |
| » Asia/Pacific | 24 | 841 |
| » automotive | 12 | 853 |
| » b2b | 22 | 843 |
| » best practices | 56 | 809 |
| » biz buzz | 194 | 671 |
| » branding | 87 | 778 |
| » broadband | 35 | 830 |
| » campaigns & creatives of note | 60 | 805 |
| » case studies | 10 | 855 |
| » co-op marketing & partnerships | 36 | 829 |
| » computers & tech | 39 | 826 |
| » consumer packaged goods | 13 | 852 |
| » CRM | 4 | 861 |
| » cross media | 33 | 832 |
| » deep coverage | 1 | 864 |
| » demographics | 47 | 818 |
| » direct marketing | 65 | 800 |
| » domain names | 34 | 831 |
| » don't believe the hype | 6 | 859 |
| » e-commerce | 132 | 733 |
| » email marketing | 49 | 816 |
| » entertainment | 37 | 828 |
| » Europe | 32 | 833 |
| » events | 9 | 856 |
| » finance | 5 | 860 |
| » global | 10 | 855 |
| » healthcare | 8 | 857 |
| » How-to | 4 | 861 |
| » I-PR & business communications | 6 | 859 |
| » instant messaging marketing | 6 | 859 |
| » interviews | 5 | 860 |
| » intrusive formats | 8 | 857 |
| » Latin America | 5 | 860 |
| » legal, government & regulation | 113 | 752 |
| » loyalty & retention | 14 | 851 |
| » major account moves | 9 | 856 |
| » major brands | 97 | 768 |
| » major players news | 453 | 412 |
| » measurement & analytics | 85 | 780 |
| » media convergence | 51 | 814 |
| » minorities | 3 | 862 |
| » mobile marketing | 123 | 742 |
| » multi-channel marketing | 32 | 833 |
| » new and improved | 133 | 732 |
| » online ad market | 340 | 525 |
| » pearls of wisdom | 44 | 821 |
| » people | 19 | 846 |
| » personalization | 42 | 823 |
| » political parties & organizations | 17 | 848 |
| » privacy | 44 | 821 |
| » promotions | 9 | 856 |
| » publishing | 237 | 628 |
| » real estate | 10 | 855 |
| » research & stats | 158 | 707 |
| » rich media | 58 | 807 |
| » Segmentation & Markets | 2 | 863 |
| » seniors | 3 | 862 |
| » signs of doom | 16 | 849 |
| » signs of recovery | 8 | 857 |
| » signs of what's to come | 214 | 651 |
| » small business | 45 | 820 |
| » spam & anti-spam | 23 | 842 |
| » Spanish-speaking | 4 | 861 |
| » syndication & RSS | 13 | 852 |
| » technical innovation | 76 | 789 |
| » telecom | 30 | 835 |
| » text ads | 344 | 521 |
| » tools & software | 215 | 650 |
| » top stories | 318 | 547 |
| » travel | 13 | 852 |
| » user experience | 99 | 766 |
| » viral marketing & social media | 118 | 747 |
| » weblog marketing | 32 | 833 |
| » women | 10 | 855 |
| » worst practices | 34 | 831 |
| » Youth | 9 | 856 |
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
Google Tweaks AdWords; "Revs Up" Contextual Engine
Google has made some changes to AdWords that will make it easier for marketers to create and publish display ads.
One addition, a new Display Network Tab, will be introduced over the next few weeks. It is an interface built to run display campaigns, allowing users to bid, target and optimize display campaigns from a single place. It is based on what Google calls a "revved-up" contextual engine, w [...]
Posted: Friday, March 23rd 2012
Google Steps Up Enforcement of Ad Quality Policies
Google has announced it has made improvements to ensure ads comply with its policies.
It has:
Improved “query watch†for counterfeit ads by widening its monitoring of sensitive keywords and queries related to counterfeit goods.
Developed a new “risk model†to detect violations.
Implemented a faster manual review process [...]
Posted: Thursday, March 15th 2012
Consumers Like Search Engines. Until They Start Tracking
New research from the Pew Internet & American Life project shows the conflicting emotions consumes have about search engines--and the difficulties online advertisers can face as they target advertising in this channel, or try to use the data to make personalized offers, which, as separate surveys have found, consumers actually like.
The Pew survey asked how respondents feel about search engines and ot [...]
Posted: Friday, March 9th 2012
Top News: DNT | Apple acquires Chomp | Google+ Circles added to Google Voice
Do Not Track:
Firms embrace Do Not Track for targeted ads only.
Social Media:
Google adds Google+ Circles to Google Voice.
Mobile Computing:
Apple [...]
Posted: Friday, February 24th 2012
Personalized Offers, Yes. Personalized Search Results, No.
Consumers like it when companies are able to present offers tailored to their tastes. At the same time, they don’t like overt signs of companies tracking their behavior online. This dichotomy has been captured in a number of separate surveys. Some companies, though, are able to straddle consumers’ expectations with new tech solutions.
Consider Sparkfly, one of the 60 technology firms presenting their business plans to venture capitalists and angel investors at the upcoming [...]
Posted: Monday, February 13th 2012
Marketing Pros and Cons for Google+ Pages
The official launch of Google+Pages is bringing home the realities of this latest social networking platform for marketers, both its good and bad points.
Not to Much Talking Allowed
The latter, unfortunately, loom large for companies that wish to communicate with customers. Only one person can “own†or “post to†an account, notes Robert Scoble, [...]
Posted: Tuesday, November 8th 2011
Top News: Credit cards eyes online ad data | Engagement on Google + | Sprint's iPhone 4S data speed issues
Online Ad Market:
Using credit cards to target web ads.
Social Media:
Why Google is talking up Google Plus engagement, but not other metrics.
Wireless Broadband:
Sprint and Apple are [...]
Posted: Tuesday, October 25th 2011
Google's New Ad Format Brings Search Closer to E-Commerce
Google has unveiled a new ad format called Dynamic Search ads whose functionality suggests the search engine giant may be moving along the same path of AOL's Project Devil -- that is, a greater emphasis on e-commerce. Dynamic Search is aimed at larger retailers that have frequently changing inventory. The technology maintains a fresh index of that inventory using Google's organic web crawling technology. [...]
Posted: Thursday, October 20th 2011
Top News: Kindle Fire | Advertise.com plans expansion | SEO checklist
Mobile Computing:
Amazon to unveil Kindle Fire tablet Wednesday.
Windows Phone Web Marketplace starts to go live around the world.
Square COO: There’s no [...]
Posted: Tuesday, September 27th 2011
Google's Gripe Against Paginated Content
Google is giving preference to single-page versions of a web page as opposed to component pages that contain only a portion of the information, forcing the user to click to "next" and load another URL.
Paginated content, in other words, can be counted as another factor it likely considers in search rankings.
Some publishers may meet this news with dismay. As Silicon Filter [...]
Posted: Friday, September 16th 2011
Top News: Why Yahoo found online ads hard | Facebook's Smart Lists | Project Devil cools
Online Ad Market:
Why Yahoo, others find it hard to make money with ads.
AOL ads trail Yahoo, Project Devil cools.
Social Media:
Facebook [...]
Posted: Friday, September 9th 2011
Top News: Google puts daily deals on homepage | Hulu in Japan | Facebook's music platform | TinyLetter
Ecommerce:
Google touts daily deal on home page, a first.
Amazon offers to build facilities in bid to end sales tax fight.
Hulu launc [...]
Posted: Thursday, September 1st 2011
A $500M Settlement Isn't the End of Google's Woes
If Google had been hoping it could put behind it the $500 million settlement with the Department of Justice over the illegal pharmaceutical ads its accepted from Canadian companies, it is mistaken. Most immediately, it is being sued by shareholders over the matter. In the court filing, they have cited Google’s breach of its fiduciary duty by facilitating illegal [...]
Posted: Tuesday, August 30th 2011