Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 541 | 336 |
| » ad pricing | 36 | 841 |
| » ad selling | 229 | 648 |
| » ad technologies & vendors | 426 | 451 |
| » advertainment | 171 | 706 |
| » Advertising | 2 | 875 |
| » affiliate marketing | 5 | 872 |
| » agencies & ad departments | 82 | 795 |
| » alternative marketing | 216 | 661 |
| » Asia/Pacific | 12 | 865 |
| » automotive | 20 | 857 |
| » b2b | 12 | 865 |
| » best practices | 123 | 754 |
| » Big Picture | 2 | 875 |
| » biz buzz | 194 | 683 |
| » branding | 191 | 686 |
| » broadband | 103 | 774 |
| » campaigns & creatives of note | 159 | 718 |
| » case studies | 13 | 864 |
| » co-op marketing & partnerships | 90 | 787 |
| » computers & tech | 56 | 821 |
| » consumer packaged goods | 23 | 854 |
| » CRM | 2 | 875 |
| » cross media | 81 | 796 |
| » deep coverage | 2 | 875 |
| » demographics | 161 | 716 |
| » direct marketing | 43 | 834 |
| » domain names | 81 | 796 |
| » don't believe the hype | 24 | 853 |
| » e-commerce | 123 | 754 |
| » email marketing | 38 | 839 |
| » entertainment | 214 | 663 |
| » Europe | 22 | 855 |
| » events | 7 | 870 |
| » finance | 15 | 862 |
| » global | 8 | 869 |
| » healthcare | 12 | 865 |
| » How-to | 5 | 872 |
| » I-PR & business communications | 7 | 870 |
| » instant messaging marketing | 20 | 857 |
| » interviews | 4 | 873 |
| » intrusive formats | 65 | 812 |
| » Latin America | 1 | 876 |
| » legal, government & regulation | 66 | 811 |
| » loyalty & retention | 75 | 802 |
| » major account moves | 13 | 864 |
| » major brands | 199 | 678 |
| » major players news | 265 | 612 |
| » measurement & analytics | 95 | 782 |
| » media convergence | 84 | 793 |
| » minorities | 15 | 862 |
| » mobile marketing | 125 | 752 |
| » multi-channel marketing | 44 | 833 |
| » new and improved | 130 | 747 |
| » nonsense & parodies | 3 | 874 |
| » online ad market | 369 | 508 |
| » pearls of wisdom | 51 | 826 |
| » people | 53 | 824 |
| » personalization | 98 | 779 |
| » political parties & organizations | 15 | 862 |
| » privacy | 84 | 793 |
| » promotions | 31 | 846 |
| » publishing | 150 | 727 |
| » real estate | 4 | 873 |
| » research & stats | 196 | 681 |
| » rich media | 116 | 761 |
| » search engine marketing | 99 | 778 |
| » seniors | 7 | 870 |
| » sex sells | 7 | 870 |
| » signs of doom | 27 | 850 |
| » signs of recovery | 5 | 872 |
| » signs of what's to come | 293 | 584 |
| » small business | 16 | 861 |
| » spam & anti-spam | 12 | 865 |
| » Spanish-speaking | 11 | 866 |
| » subscribe to marketingwonk daily | 1 | 876 |
| » syndication & RSS | 34 | 843 |
| » technical innovation | 126 | 751 |
| » telecom | 18 | 859 |
| » text ads | 84 | 793 |
| » tools & software | 264 | 613 |
| » top stories | 68 | 809 |
| » travel | 13 | 864 |
| » Verticals & Sector | 1 | 876 |
| » viral marketing & social media | 116 | 761 |
| » weblog marketing | 38 | 839 |
| » women | 39 | 838 |
| » worst practices | 46 | 831 |
| » Youth | 97 | 780 |
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform
Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service.
AllThingsD’s Peter Kafka describ [...]
Posted: Monday, May 14th 2012
The New Yellow Pages: "Local is Where We Play/Shop/Live"
The quaint old Yellow Pages have evolved into YP.com, and what may be North America’s largest local search, media and advertising company. YP Holdings LLC (“YPâ€) combines the assets of AT&T Advertising Solutions and AT&T Interactive. YP Holdings launched yesterday with the closing of a 53% controlling interest in the company by Cerberus Capital Management, L.P. (“Cerberus [...]
Posted: Thursday, May 10th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
New App Pushes Newspaper Display Ads, Daily Deals to Facebook
[...]
Posted: Friday, May 4th 2012
Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance
Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs.
Improved Custom Targeting Input:
Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users [...]
Posted: Friday, May 4th 2012
Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows
Business Buzz:
2012: Year of the Online Political Ad [INFOGRAPHIC]
Business Strategies: [...]
Posted: Thursday, May 3rd 2012
Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest
Ad Technology:
Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues
Brands:
Oscar de la Renta reinvents social commerce via [...]
Posted: Friday, April 27th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
Bing Maps for Malls Debuts in Growing Space
Bing just added mall maps and map search to Bing for Mobile Browse. While Bing already offered the functionality for the desktop, the best use for such maps is on the mobile device.
Shoppers use these mobile maps not only to find a local shopping center but also to navigate their way while inside. Among other features, Bing's mall maps [...]
Posted: Thursday, August 4th 2011
Top Industry News for 9-23-10: Facebook puts up friends for sale
Social Media:
Facebook friends for sale as advertising seeks clicking cliques.
Facebook said to be working on phones with INQ for AT&T.
LinkedIn to [...]
Posted: Thursday, September 23rd 2010
More Signs That Digg Can Be Manipulated - Even With the Redesign
Dedicated users of Digg have been gaming the social news site with a particularly malicious purpose in mind: to push up stories with links to rival site Reddit. Apparently these users are disgruntled about the redesigned web page, version 4, which has been long in coming. Ironically one of the reasons why Digg redesigned its site was to move power away from its hard-core users.
One of the changes allows me [...]
Posted: Monday, August 30th 2010
CBL Joins Ranks of Geo-retail App Providers
Most geo-location applications have been for outdoor use because they were the low-hanging fruit: simply put, GPS devices and satellites made it very easy to design these applications. Now, though, geo-location is targeting indoor use, led in no small part by shopping center companies that want to bring more traffic to their malls.
CBL & Associates Properties is the latest example, partnering with mallMerl [...]
Posted: Monday, August 30th 2010
Gmail May Be Calling Marketers...Along with One Million Other Subscribers
Twenty-four hours after it introduced a new service that lets Gmail subscribers place phone calls from their desktops, Google reported that one million people had tried the service.
The service lets Gmail account holders to make voice calls to any traditional phone number from their Gmail account once they have installed of a voice and video [...]
Posted: Friday, August 27th 2010