Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	2878
» ad pricing	449	2271
» ad selling	1565	1155
» ad technologies & vendors	2269	451
» advertainment	481	2239
» Advertising	10	2710
» affiliate marketing	49	2671
» agencies & ad departments	685	2035
» alternative marketing	724	1996
» Asia/Pacific	64	2656
» automotive	133	2587
» b2b	102	2618
» best practices	356	2364
» Big Picture	5	2715
» biz buzz	890	1830
» branding	688	2032
» broadband	332	2388
» campaigns & creatives of note	577	2143
» case studies	57	2663
» co-op marketing & partnerships	373	2347
» computers & tech	187	2533
» consumer packaged goods	101	2619
» CRM	10	2710
» cross media	378	2342
» deep coverage	3	2717
» demographics	607	2113
» direct marketing	285	2435
» domain names	286	2434
» don't believe the hype	67	2653
» e-commerce	473	2247
» email marketing	229	2491
» entertainment	689	2031
» Europe	156	2564
» events	42	2678
» finance	65	2655
» global	56	2664
» healthcare	41	2679
» How-to	16	2704
» I-PR & business communications	37	2683
» instant messaging marketing	58	2662
» interviews	18	2702
» intrusive formats	154	2566
» Latin America	22	2698
» legal, government & regulation	361	2359
» loyalty & retention	153	2567
» major account moves	58	2662
» major brands	687	2033
» major players news	1364	1356
» Marketing	1	2719
» measurement & analytics	438	2282
» media convergence	404	2316
» minorities	73	2647
» mobile marketing	585	2135
» multi-channel marketing	175	2545
» new and improved	542	2178
» nonsense & parodies	13	2707
» pearls of wisdom	184	2536
» people	158	2562
» personalization	214	2506
» political parties & organizations	99	2621
» privacy	219	2501
» promotions	118	2602
» publishing	1068	1652
» real estate	25	2695
» research & stats	883	1837
» rich media	468	2252
» search engine marketing	865	1855
» Segmentation & Markets	3	2717
» seniors	24	2696
» sex sells	18	2702
» signs of doom	95	2625
» signs of recovery	40	2680
» signs of what's to come	1097	1623
» small business	126	2594
» spam & anti-spam	68	2652
» Spanish-speaking	53	2667
» subscribe to marketingwonk daily	1	2719
» syndication & RSS	138	2582
» technical innovation	364	2356
» telecom	98	2622
» text ads	570	2150
» tools & software	832	1888
» top stories	792	1928
» travel	57	2663
» user experience	877	1843
» Verticals & Sector	3	2717
» viral marketing & social media	488	2232
» weblog marketing	217	2503
» women	175	2545
» worst practices	160	2560
» Youth	253	2467

Marketo Introduces Integrated Social Marketing Automation

If customers spend little time interacting with branded social pages, the trick becomes to capture them where they spend the majority of their time; interacting with one another. Marketing automation provider Marketo claims to have solved that problem. In his keynote at Marketo Summit 2012, President and CEO Phil Fernandez announced that the company "is   [...]
Posted: Thursday, May 24th 2012

Comcast Spotlight Forms Cross-Media Campaign Unit, Comcast Media 360

Cable giant Comcast is going cross-platform with a new business unit. Comcast Spotlight, the advertising sales division of Comcast, is launching Comcast Media 360 (CM 360) is a new business unit focused on helping marketers take advantage of rapidly developing cross-platform advertising opportunities. CM 360 will be led by Group Vice President Andrew Ward. Comcast Medi  [...]
Posted: Tuesday, May 22nd 2012

Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source

Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages. "Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr  [...]
Posted: Wednesday, May 16th 2012

Microsoft's Xbox LIVE Beats iPad In Video Viewing, And Has Ad Platform

Sure, you can watch digital TV on your iPad, but suppose you want to watch it in your living room? It seems that the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. Advantage, Microsoft, which owns the Xbox LIVE digital media delivery service. AllThingsD’s Peter Kafka describ  [...]
Posted: Monday, May 14th 2012

comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings

comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi  [...]
Posted: Tuesday, May 8th 2012

LinkedIn Sticks To Business, And That's Good For Marketers

The newly ad-friendly LinkedIn is poised to become “The strongest social media network for professionals,” according to analysts at Frost & Sullivan, and despite the buzz about young-turk competitors. LinkedIn last week further cemented its go-to position for professionals by acquiring professional content sharing platform SlideShare for $119 million in cash and stock. LinkedIn shares have more than doubled since its initial public offering (IPA) in May 2011, and the network cl  [...]
Posted: Tuesday, May 8th 2012

Brand Building: YouTube Wants (Increasingly Deserves) Your Marketing Bucks

"Play Means Business," enthuses YouTube. On Friday the company announced an updated Advertise on YouTube Brand Channel. "Think of it as a single destination for all of YouTube’s brand building resources," the company describ  [...]
Posted: Monday, May 7th 2012

Demographics: Wealthier Men Outpace Women In Online Shopping

Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref  [...]
Posted: Monday, May 7th 2012

New App Pushes Newspaper Display Ads, Daily Deals to Facebook

  [...]
Posted: Friday, May 4th 2012

Google DFP Upgrades Streamline Campaign Trafficking, IAB Standards Compliance

Google has substantially re-jigged DoubleClick for Publishers (DFP) to streamline and simplify campaign trafficking and report options, and to simplify compliance with Interactive Advertising Bureau (IAB) standards for privacy and opt-outs. Improved Custom Targeting Input: Fewer steps, clicks, and screens throughout the trafficking process will "help you streamline your workflows," promises Google. Users  [...]
Posted: Friday, May 4th 2012

Surprise: Consumers Want Email, But Want It Their Way

Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts. What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha  [...]
Posted: Thursday, April 19th 2012

Facebook Marketplace Ads: 41% Higher CPMs, But Softening U.S. Market

Facebook's average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the University of Cambridge in the U.K. This is the latest report examining the trends and changes in the performance of Facebook campaigns managed by TBG Digital. As the U.K.’s   [...]
Posted: Monday, April 16th 2012

Top News: Facebook buys Instagram | Adobe online ad report | Windows strategies

Business Strategies: Facebook snaps up Instagram app for $1 billion. How Google is using OpenFlow to lower its network costs. Online Ad Market: Adobe online ad report: Search spending up 16%, mobile traffic   [...]
Posted: Tuesday, April 10th 2012

Google Enhances Mapping as Competition Encroaches

Google has improved its indoor mapping functionality via a new app. Google released its indoor maps for Android last November, along with Google Maps Floor Plans--a tool for business owners to upload the floor plans for their venue and have them appear in Google Maps for Android. The newly-released Google Maps Floor Plan Marker app, available through Google Play, collects data from   [...]
Posted: Friday, April 6th 2012

AVG Goes on Offensive with Do Not Track

AVG is adding active "Do Not Track" technology to its security software. Do not Track will be the default setting in AVG's 2012 product and in the updated AVG’s free and paid 2012 Service Pack. Users can modify the setting from within the user interface. FTC's Final Report The announcement dovetail  [...]
Posted: Wednesday, March 28th 2012

Twitter Slowly Opens Door on Self-serve SMB Ad Platform

Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are  expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs. Initially, only a small group of businesses will have acces  [...]
Posted: Monday, March 26th 2012

Google Tweaks AdWords; "Revs Up" Contextual Engine

Google has made some changes to AdWords that will make it easier for marketers to create and publish display ads. One addition, a new Display Network Tab, will be introduced over the next few weeks. It is an interface built to run display campaigns, allowing users to bid, target and optimize display campaigns from a single place. It is based on what Google calls a "revved-up" contextual engine, w  [...]
Posted: Friday, March 23rd 2012

Guaranteed Ad Impression Promises Grow

Forbes Media is promising advertisers that ad impressions delivered under its validated Brand Increase Guarantee (vBIG) program will be in-view.  Forbes sees the offering, which is based on comScore validated Campaign Essentials, as a way of differentiating its platform from other publishers. "For too long online ad pricing has involved significant guesswork,   [...]
Posted: Tuesday, March 20th 2012

HR Blog Advertiser Platform Launches

The Starr Conspiracy and ReTargeter.com are launching a new blogger advertising platform, called The HR Blogger Network, which they are touting as the only network of blogs dedicated to human resources and human capital management. The network has secured exclusive rights to advertise on popular sites featuring such authors as as The Women of HR, Jennif  [...]
Posted: Tuesday, March 20th 2012

Google Steps Up Enforcement of Ad Quality Policies

Google has announced it has made improvements to ensure ads comply with its policies. It has: Improved “query watch” for counterfeit ads by widening its monitoring of sensitive keywords and queries related to counterfeit goods. Developed a new “risk model” to detect violations. Implemented a faster manual review process  [...]
Posted: Thursday, March 15th 2012