Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 2878 | |
| » ad pricing | 449 | 1720 |
| » ad selling | 1565 | 604 |
| » advertainment | 481 | 1688 |
| » Advertising | 10 | 2159 |
| » affiliate marketing | 49 | 2120 |
| » agencies & ad departments | 685 | 1484 |
| » alternative marketing | 724 | 1445 |
| » Asia/Pacific | 64 | 2105 |
| » automotive | 133 | 2036 |
| » b2b | 102 | 2067 |
| » best practices | 356 | 1813 |
| » Big Picture | 5 | 2164 |
| » biz buzz | 890 | 1279 |
| » branding | 688 | 1481 |
| » broadband | 332 | 1837 |
| » campaigns & creatives of note | 577 | 1592 |
| » case studies | 57 | 2112 |
| » co-op marketing & partnerships | 373 | 1796 |
| » computers & tech | 187 | 1982 |
| » consumer packaged goods | 101 | 2068 |
| » CRM | 10 | 2159 |
| » cross media | 378 | 1791 |
| » deep coverage | 3 | 2166 |
| » demographics | 607 | 1562 |
| » direct marketing | 285 | 1884 |
| » domain names | 286 | 1883 |
| » don't believe the hype | 67 | 2102 |
| » e-commerce | 473 | 1696 |
| » email marketing | 229 | 1940 |
| » entertainment | 689 | 1480 |
| » Europe | 156 | 2013 |
| » events | 42 | 2127 |
| » finance | 65 | 2104 |
| » global | 56 | 2113 |
| » healthcare | 41 | 2128 |
| » How-to | 16 | 2153 |
| » I-PR & business communications | 37 | 2132 |
| » instant messaging marketing | 58 | 2111 |
| » interviews | 18 | 2151 |
| » intrusive formats | 154 | 2015 |
| » Latin America | 22 | 2147 |
| » legal, government & regulation | 361 | 1808 |
| » loyalty & retention | 153 | 2016 |
| » major account moves | 58 | 2111 |
| » major brands | 687 | 1482 |
| » major players news | 1364 | 805 |
| » Marketing | 1 | 2168 |
| » measurement & analytics | 438 | 1731 |
| » media convergence | 404 | 1765 |
| » minorities | 73 | 2096 |
| » mobile marketing | 585 | 1584 |
| » multi-channel marketing | 175 | 1994 |
| » new and improved | 542 | 1627 |
| » nonsense & parodies | 13 | 2156 |
| » online ad market | 1718 | 451 |
| » pearls of wisdom | 184 | 1985 |
| » people | 158 | 2011 |
| » personalization | 214 | 1955 |
| » political parties & organizations | 99 | 2070 |
| » privacy | 219 | 1950 |
| » promotions | 118 | 2051 |
| » publishing | 1068 | 1101 |
| » real estate | 25 | 2144 |
| » research & stats | 883 | 1286 |
| » rich media | 468 | 1701 |
| » search engine marketing | 865 | 1304 |
| » Segmentation & Markets | 3 | 2166 |
| » seniors | 24 | 2145 |
| » sex sells | 18 | 2151 |
| » signs of doom | 95 | 2074 |
| » signs of recovery | 40 | 2129 |
| » signs of what's to come | 1097 | 1072 |
| » small business | 126 | 2043 |
| » spam & anti-spam | 68 | 2101 |
| » Spanish-speaking | 53 | 2116 |
| » subscribe to marketingwonk daily | 1 | 2168 |
| » syndication & RSS | 138 | 2031 |
| » technical innovation | 364 | 1805 |
| » telecom | 98 | 2071 |
| » text ads | 570 | 1599 |
| » tools & software | 832 | 1337 |
| » top stories | 792 | 1377 |
| » travel | 57 | 2112 |
| » user experience | 877 | 1292 |
| » Verticals & Sector | 3 | 2166 |
| » viral marketing & social media | 488 | 1681 |
| » weblog marketing | 217 | 1952 |
| » women | 175 | 1994 |
| » worst practices | 160 | 2009 |
| » Youth | 253 | 1916 |
Pandora: Losses Way Up, But So Is Ad Revenue
In a "there’s good news and bad news" themed earnings call on Tuesday, online radio provider Pandora Media reported that its net loss tripled in Q1 2012, but the results and outlook are topping analysts' forecasts, reports BusinessWeek.
Bad news: Pandora's loss in the three months through April 30 were $20.2 million ($.12 per share) versus a loss of $9.1 million ($.61 per share) for the same period in 2011.
Go [...]
Posted: Thursday, May 24th 2012
Top News: WS & Diet Pepsi | Performance Marketing Winners | Kindle Fire Ads | Facebook IPO | Twitter Privacy
Ad Technology:
Adometry Leverages Attribution Data in a New Media Modeler
Agency News:
Weber Shandwick Picks Up Diet Pepsi
Branding:
For Brand Extensions: [...]
Posted: Friday, May 18th 2012
Local Ad Dollars Go Mobile And Online: Who Buys Them, In What Formats?
Local ad spending will experience a compound annual growth of 2.6% through 2016, but online and mobile will lead the way with double-digit growth, compared to TV, radio and print. And technology and retail will lead that growth, with local search leading the formats.
That according to BIA/Kelsey's Media Ad View reports, which projects that local ad revenues [...]
Posted: Thursday, May 17th 2012
Google Updates/Re-Launches "Our Mobile Planet" Consumer Data Source
Google yesterday, along with the Mobile Marketing Association (MMA), announced an update/relaunch of "Our Mobile Planet," the mobile consumer data resource that provides free access to powerful data across 40 countries in 22 languages.
"Understanding the mobile consumer is absolutely critical for marketers, and 'Our Mobile Planet puts an invaluable resource in their hands," said Greg Stuart, Global CEO of the MMA. "Users can cr [...]
Posted: Wednesday, May 16th 2012
Yahoo Introduces Genome, A Robust Big Data Solution
"Big Data" is a data set that is so large it is impossible to decipher, and Yahoo! is promising an answer. Yesterday, the company's newly appointed EVP of the Americas Rich Riley introduced "Genome from Yahoo!" at a panel discussion at Internet Week New York.
Genome is a new custom audience buying solution that leverages big data and insights to h [...]
Posted: Tuesday, May 15th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
comScore Releases Mobile Metrix 2.0, Proves Utility With Initial Findings
comScore has announced the U.S. launch of Mobile Metrix 2.0, its next generation mobile behavioral measurement service. To prove Mobile Metrix 2.0’s utility, comScore released some first-round findings. Among them, 82% of time spent with mobile media happens via apps.
Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement to smartphone devi [...]
Posted: Tuesday, May 8th 2012
Demographics: Wealthier Men Outpace Women In Online Shopping
Never mind the perception that men dislike shopping. They spend plenty online, reports USA Today. According to digital performance company iProspect, 19 million affluent American men are online, the majority of them shopping, and about half of them spend $4,000+ per year. Leading the growth trend? Luxury items, particularly clothing and accessories. Affluent men pref [...]
Posted: Monday, May 7th 2012
Weather Channel at 30: A Local Ad Champ
The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look.
The online properties are more personalized, “to help consumers better forecast and plan their lives†with a [...]
Posted: Thursday, May 3rd 2012
Nielsen: Spring Training, March Madness Took Over the Web
[...]
Posted: Friday, April 27th 2012
Newspaper Website Traffic Up, But Subscribers Elusive
Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin [...]
Posted: Thursday, April 26th 2012
Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers
Mobile networks are “teeming with streaming,†finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,†based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The news is good for [...]
Posted: Thursday, April 26th 2012
Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits
[...]
Posted: Wednesday, April 25th 2012
Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation
[...]
Posted: Tuesday, April 24th 2012
Top News: AmazonSupply | ESPN Cross Platform Strategy | "Enquirer" on iPad | Digital CW Annoys Stations
Ad Technology:
Amazon Goes After B2B Market With AmazonSupply
The App That Zaps Junk Mail - And The Postal Service
Business Strategies:
Inside [...]
Posted: Monday, April 23rd 2012
Surprise: Consumers Want Email, But Want It Their Way
Marketers were right to worry about getting blacklisted and spam-filtered—that is until most consumers became bargain hunters. Market research from email solution provider BlueHornet (reported via eMarketer) found that as of February 2012, 95% of U.S. email users had joined email lists to receive discounts.
What that suggests is that consumers are perfectly willing to share personal information with retailers, in excha [...]
Posted: Thursday, April 19th 2012
Reach Travelers on Smart Phones: They Expect It
Hotels, airlines, and online travel agencies take note: if you do not have iOS and Android apps already, or a web presence optimized for those devices, a segment of travelers is passing you over. Fully 51% of smart phone owners get their travel information on those devices. The data comes from [...]
Posted: Thursday, April 19th 2012
Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion
The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012.
Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne [...]
Posted: Tuesday, April 17th 2012
Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
AVG Goes on Offensive with Do Not Track
AVG is adding active "Do Not Track" technology to its security software. Do not Track will be the default setting in AVG's 2012 product and in the updated AVG’s free and paid 2012 Service Pack. Users can modify the setting from within the user interface.
FTC's Final Report
The announcement dovetail [...]
Posted: Wednesday, March 28th 2012