Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 4 | 5 |
| » ad targeting | 3 | 6 |
| » best practices | 1 | 8 |
| » branding | 2 | 7 |
| » broadband | 1 | 8 |
| » case studies | 1 | 8 |
| » computers & tech | 1 | 8 |
| » cross media | 1 | 8 |
| » demographics | 6 | 3 |
| » e-commerce | 2 | 7 |
| » email marketing | 2 | 7 |
| » finance | 1 | 8 |
| » healthcare | 3 | 6 |
| » legal, government & regulation | 1 | 8 |
| » loyalty & retention | 1 | 8 |
| » measurement & analytics | 1 | 8 |
| » media convergence | 1 | 8 |
| » minorities | 1 | 8 |
| » mobile marketing | 1 | 8 |
| » multi-channel marketing | 2 | 7 |
| » online ad market | 1 | 8 |
| » pearls of wisdom | 2 | 7 |
| » people | 1 | 8 |
| » publishing | 3 | 6 |
| » research & stats | 5 | 4 |
| » signs of what's to come | 1 | 8 |
| » telecom | 1 | 8 |
| » top stories | 1 | 8 |
| » travel | 1 | 8 |
| » user experience | 3 | 6 |
| » viral marketing & social media | 3 | 6 |
| » women | 2 | 7 |
| » Youth | 3 | 6 |
- Showing 1 - 9 of 9
Top Industry News for 8-31-10: Google acquires SocialDeck
Search:
Google scoops up fifth company this month.
How Google cost me $4 million - Ray Abood tells how a penalization by Google made its company stronger.
Legal/Regulatory:
Owner of location-based advertising patent [...]
Posted: Tuesday, August 31st 2010
Top Industry News for 8-30-10: Google, AP reach agreement over content
Publishing:
Google, AP reach licensing agreement.
Social Media:
Google buys Angstro, hires co-founder to build social networking service.
Customer loyalty [...]
Posted: Monday, August 30th 2010
Breakdown of Cyber Monday Shoppers, Search Habits
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past.
This increases the importance of search marketing for retailers, according to Performics, [...]
Posted: Tuesday, December 2nd 2008
UCLA Doctor: Search Keeps Aging Minds from Wandering
Searching the 'net may help middle-aged and senior adults keep memories sharp, Reuters reports.
Researchers at the University of California, Los Angeles conducted a study where 24 people conducted web searches or fulfilled book-reading tasks. Meanwhile, imaging scans tracked their brain activity.
Volunteers fell between the ages of 55 and 76. [...]
Posted: Wednesday, October 15th 2008
JWT: US Users Seriously Addicted to Internet, Cell Phones
Cell phones and the internet have become an essential part of the daily lives of Americans.
When asked how long they would feel OK without online access, 15 percent say one day or less, 21 percent say a couple of days, and 19 percent say a few days. Only one out of five claim they could last a week, writes MarketingCharts.
That's [...]
Posted: Friday, September 21st 2007
Nine in 10 Women Find Health Haven Online
The internet - rather than healthcare professionals - is by far US households' main source for healthcare information, and women more frequently than men seek such information online, according to a recent Burst Media survey, reports MarketingCharts.
Burst surveyed some 3,700 web users 18 years and older on how they research hea [...]
Posted: Tuesday, September 18th 2007
Drug Marketers Remind Consumers They May Be Sick
General-illness awareness campaigns that drive consumers online for more information are proving effective for drug marketers, reports MediaPost.
Unbranded ads designed to raise awareness of an illness or condition are becoming more common in the pharmaceutical industry despite initial doubts of their effectiveness. These ads direct consumers to go online and find more information [...]
Posted: Monday, April 9th 2007
Integrated Campaigns Must Note How Generations Differ
If form follows function, then the media that marketers use should follow the message--or, specifically, the intended target demographics, according to Forrester Research.
The medium du jour may not be best way to reach target audiences online, because generational differences in media consumption, writes ClickZ, citing Forrester principal analyst Charlene Li: "To plan effective integrated campaigns, marketers must start [...]
Posted: Monday, October 9th 2006
Burst: Most Users Reach Websites via Search
Most web surfers, when at home, rely primarily on search engines to navigate to websites, according to a recent Burst Media survey of 13,000 web users age 14 and older. More than 56 percent of respondents said when at home they use search engines to get to web destinations; other ways they get there consist of typing in the site's URL or using bookmarks (28 percent) and linking from other sites/advertisements (16 percent).
Among teens and those 18-24 years old, fewer than half (46 percent and 4 [...]
Posted: Wednesday, August 3rd 2005
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