Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 251 | 30 |
| » ad selling | 202 | 79 |
| » ad targeting | 157 | 124 |
| » ad technologies & vendors | 148 | 133 |
| » advertainment | 2 | 279 |
| » affiliate marketing | 6 | 275 |
| » agencies & ad departments | 50 | 231 |
| » alternative marketing | 14 | 267 |
| » Asia/Pacific | 6 | 275 |
| » automotive | 9 | 272 |
| » b2b | 9 | 272 |
| » best practices | 15 | 266 |
| » biz buzz | 43 | 238 |
| » branding | 36 | 245 |
| » broadband | 8 | 273 |
| » campaigns & creatives of note | 10 | 271 |
| » case studies | 2 | 279 |
| » co-op marketing & partnerships | 7 | 274 |
| » computers & tech | 10 | 271 |
| » consumer packaged goods | 4 | 277 |
| » CRM | 4 | 277 |
| » cross media | 10 | 271 |
| » deep coverage | 1 | 280 |
| » demographics | 4 | 277 |
| » direct marketing | 29 | 252 |
| » domain names | 4 | 277 |
| » don't believe the hype | 2 | 279 |
| » e-commerce | 40 | 241 |
| » email marketing | 11 | 270 |
| » entertainment | 3 | 278 |
| » Europe | 6 | 275 |
| » events | 3 | 278 |
| » finance | 11 | 270 |
| » global | 4 | 277 |
| » How-to | 2 | 279 |
| » I-PR & business communications | 1 | 280 |
| » instant messaging marketing | 1 | 280 |
| » interviews | 3 | 278 |
| » intrusive formats | 2 | 279 |
| » legal, government & regulation | 21 | 260 |
| » loyalty & retention | 2 | 279 |
| » major account moves | 1 | 280 |
| » major brands | 22 | 259 |
| » major players news | 124 | 157 |
| » measurement & analytics | 43 | 238 |
| » media convergence | 15 | 266 |
| » minorities | 1 | 280 |
| » mobile marketing | 19 | 262 |
| » multi-channel marketing | 3 | 278 |
| » new and improved | 26 | 255 |
| » online ad market | 127 | 154 |
| » pearls of wisdom | 6 | 275 |
| » people | 6 | 275 |
| » personalization | 3 | 278 |
| » political parties & organizations | 3 | 278 |
| » privacy | 10 | 271 |
| » promotions | 4 | 277 |
| » publishing | 98 | 183 |
| » real estate | 3 | 278 |
| » research & stats | 84 | 197 |
| » rich media | 12 | 269 |
| » Segmentation & Markets | 1 | 280 |
| » signs of doom | 9 | 272 |
| » signs of recovery | 8 | 273 |
| » signs of what's to come | 53 | 228 |
| » small business | 6 | 275 |
| » spam & anti-spam | 3 | 278 |
| » syndication & RSS | 1 | 280 |
| » technical innovation | 18 | 263 |
| » telecom | 7 | 274 |
| » text ads | 158 | 123 |
| » tools & software | 64 | 217 |
| » top stories | 125 | 156 |
| » travel | 5 | 276 |
| » user experience | 9 | 272 |
| » viral marketing & social media | 14 | 267 |
| » weblog marketing | 9 | 272 |
| » women | 3 | 278 |
| » worst practices | 16 | 265 |
| » Youth | 1 | 280 |
Top News: Yahoo Turmoil | Search Engine Rankings | Second Guessing Second Price | Amex Tests SoMe Commerce
Ad Technology:
Debunking Ad-Tech Myths
Agency News:
Little Caesars Taps BFG 9000 for National Creative
Brand Takes a Tweeting
Campai [...]
Posted: Monday, May 14th 2012
Reading Between the Lines of Bing-Yahoo's CPC Rate Increase
A newly-released study by GroupM Search confirms what many search marketers had expected might happen: a cost-per-click price increase with the merger of Yahoo! and Bing. The initial period of transition will be extremely volatile, the report warns: during the first three-week period post-transition, advertisers can expect an average increase of 64% over current Bing CPCs for unbranded key [...]
Posted: Tuesday, September 21st 2010
Top Industry News for 9-01-10: Target to sell Facebook Credits gift cards
E-Commerce:
Target to sell Facebook Credits gift cards.
Online Ad Market:
Start-up seeks to outflank Google in display market.
Google lays out display ad strategies.
[...]
Posted: Wednesday, September 1st 2010
Top Industry News for 7-12-10: Social media is sinking ad pricing
Ad Pricing:
Social media sinks online ad pricing.
Social Media:
Can the Foursquare keep up with marketers' demand?
Gowalla - we're still in the [...]
Posted: Monday, July 12th 2010
Google Pushes Forward With CPA Online Ad Model
Google is pushing forward with its beta of an ad format that could - if it is successful - lead to a wider acceptance of the cost-per-action online ad model. Over the past half year the search giant has been testing a service in which marketers pay only for ads that have been acted upon by consumers - such as a purchase or registration on a web site, Investor's Business Daily [...]
Posted: Tuesday, June 29th 2010
Industry Buzz & News: 4/01/10
Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
[...]
Posted: Thursday, April 1st 2010
Industry Buzz & News: 3/31/10
Ad Technologies and Vendors:
YouTube redesign hits YouTube, doesn't solve its monetization problems.
Behavioral ads command twice the price of standard ads.
Search:
Google enables AdWord [...]
Posted: Wednesday, March 31st 2010
Industry Buzz & News: 3/26/10
Publishing:
Magazines use the iPad as their new barker.
U.K. newspapers to charge for web access.
Measurement & Analytics:
Facebook Insights to [...]
Posted: Friday, March 26th 2010
Industry Buzz & News: 3/24/10
Online Ad Market:
Improving marketing ROI: towards a more equitable conversion attribution model.
On the eve of marketing 2.0, the dawn of marketing 3.0?
Online ad market is back to [...]
Posted: Wednesday, March 24th 2010
Trada Throws Crowdsourcing into Paid Search Mix
Trada is the latest company to use crowd sourcing to craft an online marketing campaign - in this case paid search. The company has launched with a business model that connects small and medium sized companies to hundreds of paid search experts - specifically, people who have Adwords or a similar certification - to build their campaigns.
The firm entered into private beta last January and has since built a stable of 280 experts and landed 70 advertisers. It [...]
Posted: Thursday, March 18th 2010
Industry Buzz & News: 02/26/10
Measurement & Analytics:
Microsoft and comScore partner to update old-school planning metrics.
Weblog Marketing:
5 tactics to promote a business blog.
Ad Technologies:
Tremor [...]
Posted: Friday, February 26th 2010
Industry Buzz & News: 02/25/10
Agencies:
Meredith builds up sideline in marketing.
Ad Buying/Planning:
Marketers targeting 'green moms' in ad networks.
Smartphones:
Never-ending iTunes sales taly [...]
Posted: Thursday, February 25th 2010
Industry Buzz & Snippets: 02/08/10
Industry:
Google's display ads should top $1 billion.
Mobclix strikes deal to enhance targeting on smartphones.
Campaigns:
Google scores with Paris Super Bowl ad. [...]
Posted: Monday, February 8th 2010
Marketers Less Concerned about Social Media Metrics This Year
Companies will increase their digital marketing budgets by an average of 17% in 2010, according to new research by Econsultancy and ExactTarget today. The new report, Marketing Budgets 2010: Effectiveness, Measurement and Allocation, finds that digital marketing will account for 24% of overall marketing spend this year.
Social media is driving much of that increase - both onsite and offsite, Linus Gregoriadis, Econsultancy†[...]
Posted: Wednesday, February 3rd 2010
Industry Buzz & Snippets: 02/01/10
Analytics:
Democratizing behavioral analytics.
Finding errors in your Google analytics tracking code.
Ad Pricing:
[...]
Posted: Monday, February 1st 2010
Industry Buzz & Snippets: 01/27/09
Campaigns:
VA Senate majority leader to Dem candidate: you will use web ads.
Why most digital ads still fail to work.
Local Search:
AT&T to go after Yelp with Buzz.com
Media:
[...]
Posted: Wednesday, January 27th 2010
Industry Buzz & Snippets: 01/20/10
Ad Networks:
Opera buys AdMarvel to shore up advertising.
Analytics:
Why your website statistic reports are wrong, part 3.
Social Media:
Forrester report [...]
Posted: Wednesday, January 20th 2010
Industry Buzz & Snippets: 01/19/10
Media:
Debating journalism post print path.
As shrinking newsrooms use upstarts' content, questions arise.
Ad Networks:
YuMe [...]
Posted: Tuesday, January 19th 2010
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Yahoo Raises Yearly Outlook with Q3 Earnings
Yahoo is echoing the same optimism for the ad industry as Google did in its earnings call last week. The Sunnyvale, Calif.-based search engine runner-up, in fact, has raised its guidance for the rest of the year, citing the stabilization of its major businesses.
Excluding traffic acquisition costs, Yahoo [...]
Posted: Wednesday, October 21st 2009