Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 95 | 79 |
| » ad pricing | 14 | 160 |
| » ad selling | 54 | 120 |
| » ad targeting | 67 | 107 |
| » ad technologies & vendors | 61 | 113 |
| » advertainment | 25 | 149 |
| » affiliate marketing | 8 | 166 |
| » agencies & ad departments | 25 | 149 |
| » Asia/Pacific | 4 | 170 |
| » automotive | 3 | 171 |
| » b2b | 8 | 166 |
| » best practices | 18 | 156 |
| » biz buzz | 55 | 119 |
| » branding | 31 | 143 |
| » broadband | 6 | 168 |
| » campaigns & creatives of note | 26 | 148 |
| » case studies | 1 | 173 |
| » co-op marketing & partnerships | 13 | 161 |
| » computers & tech | 11 | 163 |
| » consumer packaged goods | 6 | 168 |
| » CRM | 5 | 169 |
| » cross media | 16 | 158 |
| » deep coverage | 1 | 173 |
| » demographics | 12 | 162 |
| » direct marketing | 28 | 146 |
| » domain names | 27 | 147 |
| » don't believe the hype | 4 | 170 |
| » e-commerce | 38 | 136 |
| » email marketing | 15 | 159 |
| » entertainment | 20 | 154 |
| » Europe | 5 | 169 |
| » events | 2 | 172 |
| » finance | 1 | 173 |
| » How-to | 1 | 173 |
| » I-PR & business communications | 2 | 172 |
| » instant messaging marketing | 5 | 169 |
| » intrusive formats | 1 | 173 |
| » legal, government & regulation | 9 | 165 |
| » loyalty & retention | 10 | 164 |
| » major account moves | 1 | 173 |
| » major brands | 38 | 136 |
| » major players news | 88 | 86 |
| » measurement & analytics | 17 | 157 |
| » media convergence | 27 | 147 |
| » minorities | 1 | 173 |
| » mobile marketing | 36 | 138 |
| » multi-channel marketing | 14 | 160 |
| » new and improved | 25 | 149 |
| » nonsense & parodies | 2 | 172 |
| » online ad market | 69 | 105 |
| » pearls of wisdom | 7 | 167 |
| » people | 6 | 168 |
| » personalization | 12 | 162 |
| » political parties & organizations | 4 | 170 |
| » privacy | 5 | 169 |
| » promotions | 7 | 167 |
| » publishing | 49 | 125 |
| » real estate | 1 | 173 |
| » research & stats | 30 | 144 |
| » rich media | 18 | 156 |
| » Segmentation & Markets | 1 | 173 |
| » sex sells | 1 | 173 |
| » signs of doom | 4 | 170 |
| » signs of recovery | 1 | 173 |
| » signs of what's to come | 75 | 99 |
| » small business | 17 | 157 |
| » spam & anti-spam | 4 | 170 |
| » syndication & RSS | 13 | 161 |
| » technical innovation | 5 | 169 |
| » telecom | 5 | 169 |
| » text ads | 52 | 122 |
| » tools & software | 44 | 130 |
| » top stories | 36 | 138 |
| » travel | 1 | 173 |
| » user experience | 27 | 147 |
| » viral marketing & social media | 33 | 141 |
| » weblog marketing | 28 | 146 |
| » women | 1 | 173 |
| » worst practices | 13 | 161 |
| » Youth | 10 | 164 |
It's a Mobile World: How Does Search Adapt?
Mobile SEO, still a nascent industry as it is, is getting even trickier. New developments in the mobile industry - such as growing mobile advertising opportunities and technologies, new location-based technologies and mobile social networking - are already rewriting business rules only established a short while ago.
To help navigate the changing environment, SEO experts advise the following:
1. Remember that search engines don't have a lot to work with, [...]
Posted: Tuesday, February 9th 2010
Sponsored Forum Posts Increase Response by More than 100%
Sponsored posts that appear in targeted online forums, clearly marked as advertisements, appear to actually increase in their ability to drive response over time - by more than 100% one year after a paid campaign has ended, according to a recent analysis released by PostRelease.
The study also showed that 60 days after a typical sponsored forum post’s appearance, the t [...]
Posted: Thursday, January 21st 2010
Industry Buzz & Snippets: 01/15/10
Ad Technology:
Clear Channel debuts Google-like ad platform.
Privacy:
Flash cookies could become hot button privacy issue.
Message Confusion:
Misunder [...]
Posted: Friday, January 15th 2010
Google Patent Suggests Ad Placements in Maps
Google has been awarded a patent on ad technology that inserts ads in its Street View mapping images - suggesting the search engine giant will expand its ad offerings to this popular application.
In the patent application, Google says it will identify buildings, posters, signs and billboards in its StreetView images - a [...]
Posted: Wednesday, January 13th 2010
Industry Buzz & Snippets: 01/13/10
Campaigns:
Coors deploys handheld game to bars for Super Bowl build up.
Search:
Google threatens to pull out of China, citing censorship, hack attacks.
AdWords' policy adjustment for display [...]
Posted: Wednesday, January 13th 2010
Alternative Paths to Online Cause Marketing
URL Shorteners, new revenue-sharing models and the latest in real time search are a few alternative online paths for cause marketing - a space that has come to rely heavily on the internet to get its message out.
Consumers who have supported cause marketing efforts are most likely to respond to communications via email, websites and social media networks, according to a study from Cone Research.
Another study late last year, by [...]
Posted: Tuesday, January 12th 2010
Industry Buzz & Snippets: 12/23/09
Trends:
Ad Network CEO: celeb deaths of 2009 benefited some marketers.
Search:
The science of managing search ads.
Google unveils new tools for display advertisers on Content Networ [...]
Posted: Wednesday, December 23rd 2009
Industry Buzz & Snippets: 12/17/09
Ad Platforms:
AOL clarifies what Seed could mean for advertisers.
Search:
Google unveils tool to see how others view a website.
Google enhances analytics API.
[...]
Posted: Thursday, December 17th 2009
Industry Buzz & Snippets: 12/15/09
Strategies:
The future of geo-targeting is here.
Stats:
Study: connecting with friends via Facebook more popular than texting, email.
Retailer emails [...]
Posted: Tuesday, December 15th 2009
Industry Buzz & Snippets: 12/11/09
Ad Campaigns:
Sony taps YouTube phenom to remix TV ads.
KISS shows beer can be sold at web concerts too.
Analytics:
Majority of online retailers not confident w [...]
Posted: Friday, December 11th 2009
Industry Buzz & Snippets: 12/10/09
Media:
AOL to think locally now.
Pluribus & Guggenheim Acquire Eight Nielsen Brands, Including THR, BB & Adweek.
Online Ad Strategies:
Using SEO to [...]
Posted: Thursday, December 10th 2009
Industry Buzz & Snippets: 11/30/09
Ad Industry:
Ad industry produces ads and logos in response to pending privacy legislation.
Holiday Shopping:
Amazon tops Black Friday retail web traffic.
After 'Black Friday,' industry [...]
Posted: Monday, November 30th 2009
Industry Buzz & Snippets 11/12/09
Online Ad Spending:
IDC: worldwide online ad spending drops slightly in Q3.
Online Ad Strategies:
IAB, Bain offer roadmap for online publishers.
Warner Music [...]
Posted: Thursday, November 12th 2009
Bing Soups Up Search with Image-Only Results
Microsoft search engine Bing has launched a beta of Visual Search, a form of search that lets users sift through image-based results, rather than links.
"Start with pictures to find results faster," the tagline reads. Silverlight must be installed to use the feature.
One Silverlight is active, users can search across a number of categories -- including shopping, sports or celebrities -- and receive results instead of images back. Under shopping, [...]
Posted: Tuesday, September 15th 2009
Dell, Moonfruit Claim Twitter Campaigns Effective
At a Twitter for Brands event hosted by New Media Age in London on Friday, Dell representatives said they have seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand's Twitter account has driven $3 million in sales since it began operation in 2007.
Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign [...]
Posted: Tuesday, August 25th 2009
Twitter to Add Latitude/Longitude Data to Tweets
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
"A new API will allow developers to add latitude and longitude to any tweet," wrote Stone, adding that with "accurate, tweet-level data" you can immediately toggle to the tweets from users in your neighborhood or city -- even if you do not follow them. It w [...]
Posted: Friday, August 21st 2009
Yahoo's New Homepage: A Social Aggregator Flanked by Contextual Ads
At 4:30 Eastern today, Yahoo will release a fully-redesigned homepage "[balances] "push" and "pull," adding simple but useful customization without diminishing the broad reach that the page offers," according to Search Engine Land.
Search is more prominent on the page, which is also less cluttered. The left-hand column is now a customizable menu where users can stream RSS feeds. Widgets and [...]
Posted: Tuesday, July 21st 2009
Obama Campaign Makes Cannes Coup
Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories.
The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app, [...]
Posted: Monday, June 29th 2009
Facebook Pilots Real-Time Search Terracing Features
Facebook is testing new search features on a small segment of its community. "Those of you in the test group will be able to find content from the people, organizations and public figures that matter to you as soon as they share it on Facebook," writes Kari Lee on the Facebook Blog, which reported the news.
Those included in the test will be able to search their News Feeds for the most current status updates, photos, links, vide [...]
Posted: Wednesday, June 17th 2009
Twitter to Launch Verified Accounts for Public Officials, Brands, Celebs
Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process.
La Russa sued Twitter in early May for cybersquatting, trademark infringement and misappropriation of his name and likeness, after someone registered the handle "tonylarussa" on Twitter and posed as the Cardinals manager. The suit has been settled out of court, [...]
Posted: Monday, June 8th 2009