Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 405 | 387 |
| » ad pricing | 125 | 667 |
| » ad selling | 296 | 496 |
| » ad targeting | 318 | 474 |
| » ad technologies & vendors | 208 | 584 |
| » advertainment | 4 | 788 |
| » affiliate marketing | 19 | 773 |
| » agencies & ad departments | 139 | 653 |
| » alternative marketing | 36 | 756 |
| » Asia/Pacific | 33 | 759 |
| » automotive | 7 | 785 |
| » b2b | 14 | 778 |
| » best practices | 37 | 755 |
| » biz buzz | 201 | 591 |
| » branding | 42 | 750 |
| » broadband | 26 | 766 |
| » campaigns & creatives of note | 20 | 772 |
| » case studies | 4 | 788 |
| » co-op marketing & partnerships | 11 | 781 |
| » computers & tech | 38 | 754 |
| » consumer packaged goods | 4 | 788 |
| » cross media | 18 | 774 |
| » deep coverage | 1 | 791 |
| » demographics | 28 | 764 |
| » direct marketing | 76 | 716 |
| » domain names | 6 | 786 |
| » don't believe the hype | 8 | 784 |
| » e-commerce | 123 | 669 |
| » email marketing | 33 | 759 |
| » entertainment | 26 | 766 |
| » Europe | 32 | 760 |
| » events | 7 | 785 |
| » finance | 16 | 776 |
| » global | 23 | 769 |
| » healthcare | 3 | 789 |
| » I-PR & business communications | 11 | 781 |
| » instant messaging marketing | 9 | 783 |
| » interviews | 3 | 789 |
| » intrusive formats | 4 | 788 |
| » Latin America | 2 | 790 |
| » legal, government & regulation | 90 | 702 |
| » loyalty & retention | 11 | 781 |
| » major account moves | 5 | 787 |
| » major brands | 52 | 740 |
| » major players news | 516 | 276 |
| » measurement & analytics | 64 | 728 |
| » media convergence | 33 | 759 |
| » minorities | 4 | 788 |
| » mobile marketing | 24 | 768 |
| » multi-channel marketing | 20 | 772 |
| » new and improved | 134 | 658 |
| » nonsense & parodies | 10 | 782 |
| » online ad market | 186 | 606 |
| » pearls of wisdom | 11 | 781 |
| » people | 16 | 776 |
| » personalization | 25 | 767 |
| » political parties & organizations | 16 | 776 |
| » privacy | 25 | 767 |
| » promotions | 10 | 782 |
| » publishing | 246 | 546 |
| » real estate | 5 | 787 |
| » research & stats | 167 | 625 |
| » rich media | 48 | 744 |
| » seniors | 1 | 791 |
| » signs of doom | 25 | 767 |
| » signs of recovery | 10 | 782 |
| » signs of what's to come | 159 | 633 |
| » small business | 27 | 765 |
| » spam & anti-spam | 9 | 783 |
| » Spanish-speaking | 1 | 791 |
| » syndication & RSS | 19 | 773 |
| » technical innovation | 86 | 706 |
| » telecom | 14 | 778 |
| » text ads | 296 | 496 |
| » tools & software | 162 | 630 |
| » travel | 12 | 780 |
| » user experience | 53 | 739 |
| » viral marketing & social media | 4 | 788 |
| » weblog marketing | 29 | 763 |
| » women | 6 | 786 |
| » worst practices | 66 | 726 |
| » Youth | 1 | 791 |
Facebook Introduces Real-Time Search
On the heels of acquiring FriendFeed, social networking site Facebook announced real-time search features, a move seen to compete directly with Twitter.
The improved search engine will now provide better results, gathering data from those users who have chosen to share their personal information.
It will also include results from users' update streams, something Facebook has lef [...]
Posted: Thursday, August 13th 2009
Industry Buzz & Snippets: 8/12/09
Ad Networks and Analytics:
Who's No. 1 in mobile advertising?
AD network halo stories.
Agencies and Marketing Execs:
Euro RSCG Taps Marian Salzman for PR.
[...]
Posted: Wednesday, August 12th 2009
Microsoft Loses Cool, Gives Yahoo Three-Week Ultimatum
Microsoft has sent Yahoo a letter stating it has three weeks to move on its $44.6 billion buyout offer.
If the companies fail to form a pact by then, "we will be compelled to take our case directly to your shareholders, including the initiation of a proxy contest to elect an alternative slate of directors," wrote CEO Steve Ballmer of Microsoft.
90 percent of Yahoo's shareholders are [...]
Posted: Monday, April 7th 2008
aQuantive Acquisition Makes Microsoft Buyer & Seller
The acquisition of aQuantive will give Microsoft a boost in metrics and prepare them for the future of advertising, according to Martin Laetsch, senior director of search strategy at SEMDirector, in an email correspondence.
Laetsch calls Microsoft's acquisition a reaction to the Google/Doubleclick deal, and the reason they didn't [...]
Posted: Monday, May 21st 2007
Google Gets into Radio Ad Biz with dMarc Purchase
Google announced Tuesday that it has acquired privately held radio advertising firm dMarc Broadcasting Inc. in a deal that could be worth up to $1.24 billion, including an initial payment of $102 million, writes Reuters. dMarc connects adverti [...]
Posted: Wednesday, January 18th 2006
Tacoda: Users Engage More with Behaviorally Targeted Ads
Behaviorally targeted online advertising solutions provider Tacoda has released the results of an eye-tracking study that pits behavioral targeting against contextual targeting in terms of user engagement with advertised brands. The primary finding: Behavioral targeting generated an average of 17 percent more "looks" at the ads than contextual targeting, and after the first exposure, that advantage increased to 54 percent. However, the total time ("seconds") s [...]
Posted: Wednesday, January 18th 2006
4Q Online Advertising Beats Media Execs' Expectations
Online ad spend increased 15 percent in the fourth quarter of 2005 from the third quarter, according to surveyed media executives who during the previous quarterly survey by Deutsche Bank and MediaPost had forecast a 10 percent increase. The cost of premium inventory increased, on average, 6 percent, while run-of-network inventory costs increased about 3 percent, and pay-per-click prices were [...]
Posted: Tuesday, January 17th 2006
Yahoo, Marketers Agree: Shorter Is Better (for Text Ads)
Starting this week, Yahoo Search Marketing will shorten sponsored search text ads to 70 (from 190) characters, and most marketers view the move in a positive light, writes ClickZ. They say the standardization (with Google) simplifies the management of keyword buys and makes comparing results across engines easier. It's also what time-strapped consumers want. No [...]
Posted: Tuesday, January 17th 2006
Google Launches Mobile Personalized Homepage
Click to enlarge
Google launched a mobile version of its personalized homep [...]
Posted: Monday, January 16th 2006
Microsoft's New adLabs Develops Video Hyperlink Ads
Microsoft announced the launch of its adCenter Incubation Lab (adLab), a joint effort between MSN's adCenter and Microsoft Research. It is "a state-of-the-art lab in Beijing with a mission to research and incubate adva [...]
Posted: Friday, January 13th 2006
Seven Digital Marketing Predictions for 2006
eMarketer this week issued e-marketing predictions for the coming year: (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009; (2) retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase; (3) Broadband use will continue to expand, from the current 105 million users [...]
Posted: Friday, January 13th 2006
PodZinger Launches Audio Search, PPC Ad Biz Model
PodZinger on Wednesday officially launched its audio search service that's based on speech-recognition software that parent company BBN Technologies sells to super-secret government agencies, reports InternetNews. PodZinger crawls the web and daily adds podcasts to its index. Using speech-to-text technology it creates a text version of the audio index that's searchable by keyword. Searchers can click to listen from the PC, dow [...]
Posted: Friday, January 13th 2006
MSN, SuperPages.com Partner for Local Ads
MSN'S local search began on Thursday to include three Verizon SuperPages.com local ads - a mix of pay-per-click, pay-per-call, and fixed-rate - for every search results page, reports MediaPost. The ads are sold by Verizon's local sales teams. The ad unit in which the SuperPages ads appear is at the top of the MSN Local Search results pages. The ads are from SuperPages.com's list of local adver [...]
Posted: Friday, January 13th 2006
Google Seeks Mobile Click-to-Call Ad Patent
A new Google patent application hints at the search giant's plans for the mobile advertising market, with a type of ad that would result in a phone call instead of a visit to a website, reports ClickZ. A senior research scientist at Google, Shumeet Baluja, filed U.S. patent application 20060004627 for the "call-on-select" process that takes into account screen size, connection speed and input capabilities of mobile devices to determine [...]
Posted: Thursday, January 12th 2006
Hitwise: Google, eBay Drive Online Retail Visits
Online shoppers tended to rely more on Google than other search engines for their shopping-related searches in December, but eBay sent even more traffic to shopping sites, according to a Hitwise report issued Wednesday, writes Reuters. Some 11.1 percent of all December shopping-related visits originated at Google - 28 percent more than last year. eBay generated more than 13 percent. Yahoo Search and Microsoft [...]
Posted: Thursday, January 12th 2006
AOL Expands Video Search Capability with Truveo
AOL announced Tuesday that it is acquiring video search startup Truveo, which offers technology to more easily find online video, reports the Associated Press. The acquisition reinforces AOL's reliance on video to attract visitors to AOL's ad-supported sites in its push away from a declining subscription business. Terms of the deal were not disclosed, but paidCo [...]
Posted: Wednesday, January 11th 2006
Miva May Be up for Grabs
Online marketing firm Miva, formerly known as FindWhat.com, said it has hired Deutsche Bank Securities to help it explore strategies to boost its share price, including a possible sale of the company, as well as selling securities, selling assets, recapitalizing, or [...]
Posted: Wednesday, January 11th 2006
Holiday Shoppers Less Satisfied with Online Retailers
Consumer satisfaction with many top retail websites decreased during the holidays according to a ForeSee Results and FGI Research study, writes DM News. The "Top 40 Online Retail Satisfaction Index" weighs online shopper satisfaction between the holidays and the rest of the year. Although holiday revenues were up, overall satisfaction decreased four percentage points between spring 2005 and the holiday season at yearend. [...]
Posted: Wednesday, January 11th 2006
Google Increases Lead in Search Share Rankings
Google maintained its lead in the U.S. search market in November with 39.8 percent of all the searches conducted, followed by Yahoo at 29.5 percent and MSN at 14.2 percent, according to comScore Media Metrix monthly numbers released Friday. Year over year, Google's search share increased 5.2 percentage points, whereas Yahoo's declined 2.5 points, [...]
Posted: Tuesday, January 10th 2006
Google Print Ads Run in Chicago Sun-Times
Google is running classified-like ads in the pages of the Chicago Sun-Times, which so far is the only newspaper participating in Google's print advertising tests, Crain's reports ( [...]
Posted: Tuesday, January 10th 2006