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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.


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Online Display Rates Down 27%; Small Sites Hurt Most

Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008,   [...]

The Big Money Scores Infiniti, AmEx Sponsorships

The Big Money just scored its first two sponsors: Infiniti and American Express. The site, expected to launch in September, targets the business and finance crowd with "wit and irreverence," says Reuters. It will live on Slate.com, which is owned by The Washington Post -- whose online destination, WashingtonPost.com, enjoys the   [...]

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]

Mobile Local Search Dampened by Poor UK Weather

Rain-shy mobile phone users played it safe in a wet early summer, making fewer searches for places of interest to spend the day out in the UK, according to m-spatial's Q2 Mobile Local Search Index 2007, reports MarketingCharts. Compared with the year-ago quarter, there were decreases in searches for history and culture (down 16 perce  [...]

Daylife Garners $8M in Second Round

News aggregator site Daylife has drawn $8 million in its second round of funding, with investors that include Arts Alliance Digital Ventures and Balderton Capital, according to Mashable. Daylife, which went beta in early 2007, provides a means for searching "premium" content that has been hand-picked by the site. Users can bookmark their preferred destinations for future reference. Content is divvie  [...]

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Somagirls.tv Brings Femme Flair to Online Lifestyle Niche

Soma Management, a women's lifestyle company, has just launched somagirls.tv, an interactive "How-to" destination for women between ages 12 and 24, according to a press release. Somagirls.tv will provide young women an aesthetic and practical destination covering topics like health, travel, beauty, fashion and entertainment. Content will appear across a number of online media, including branded video channels, mobile platforms and virtual worlds. President and CEO E.C. Morga  [...]

Second Life Virtual Sex Biz Sold for $50K on eBay

One of the landmark businesses on Second Life, Amsterdam, sold on eBay Monday for $50,000 to a buyer located, appropriately enough, in the Netherlands, said the developer of the popular adult-oriented business, according to Information Week. Alderman's company, Eros LLC, specializes in adult business on the internet, with 90 percent of its business in Second Life. He said Eros s  [...]

Indie Videogame Developer Gamecock Forged

Some veterans in the videogame category are announcing the formation of a new publisher they hope will act as the equivalent of an independent film company for small game developers, writes the New York Times. The new company, Gamecock Media Group, has some of the same top executives as   [...]

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Beloved Indie Record Shop Opens Online

Other Music has become an institution of sorts in the East Village of Manhattan for its impeccable taste in music, and much like any other independent recordshop it prefers vinyl to any other medium. But citing the "undeniable" convenience of the MP3 format, the store will open an online destination at digital.othermusic.com next month. In an   [...]

IAC Launches 'Ask City' Local Search

Tossing its hat in the local-search arena, IAC has launched Ask City, which will let users search for local information such as events, business listings and movies. Ask City will allow users to search for local businesses and events, such as concerts and restaurants, and will rely heavily on other IAC services, such as Citysearch and Ticketmaster, MediaPost   [...]

Bid4Spots to Reverse-Auction Online Radio Ads

Bid4Spots is adapting its patent-pending "reverse auction" model to facilitate buying and selling advertising for independent online radio, writes MediaBuyerPlanner. After just a year in operation, the Bid4Spots marketplace for terrestrial radio is used by 2,300 radio stations nationwide, 900 advertisers and more than 180 ad agenci  [...]

Tremor to Launch Online Video Network

Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s  [...]

Some Online Marketing Predictions for 2006

Get ready... Earlier this week, ClickZ's Zach Rogers asked some "big brains" to   [...]

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]