Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
Help
To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 20 | 20 |
| » ad pricing | 2 | 38 |
| » ad selling | 15 | 25 |
| » ad targeting | 16 | 24 |
| » ad technologies & vendors | 16 | 24 |
| » advertainment | 1 | 39 |
| » affiliate marketing | 1 | 39 |
| » agencies & ad departments | 4 | 36 |
| » alternative marketing | 6 | 34 |
| » automotive | 1 | 39 |
| » b2b | 7 | 33 |
| » best practices | 2 | 38 |
| » biz buzz | 13 | 27 |
| » branding | 5 | 35 |
| » broadband | 3 | 37 |
| » campaigns & creatives of note | 7 | 33 |
| » co-op marketing & partnerships | 4 | 36 |
| » computers & tech | 3 | 37 |
| » consumer packaged goods | 3 | 37 |
| » cross media | 4 | 36 |
| » demographics | 2 | 38 |
| » direct marketing | 6 | 34 |
| » domain names | 4 | 36 |
| » e-commerce | 9 | 31 |
| » email marketing | 3 | 37 |
| » entertainment | 1 | 39 |
| » Europe | 1 | 39 |
| » finance | 2 | 38 |
| » healthcare | 1 | 39 |
| » I-PR & business communications | 1 | 39 |
| » instant messaging marketing | 1 | 39 |
| » legal, government & regulation | 1 | 39 |
| » loyalty & retention | 3 | 37 |
| » major account moves | 1 | 39 |
| » major players news | 20 | 20 |
| » measurement & analytics | 4 | 36 |
| » media convergence | 5 | 35 |
| » mobile marketing | 2 | 38 |
| » multi-channel marketing | 3 | 37 |
| » new and improved | 12 | 28 |
| » online ad market | 20 | 20 |
| » pearls of wisdom | 1 | 39 |
| » privacy | 2 | 38 |
| » promotions | 3 | 37 |
| » publishing | 13 | 27 |
| » real estate | 2 | 38 |
| » research & stats | 5 | 35 |
| » rich media | 2 | 38 |
| » search engine marketing | 12 | 28 |
| » signs of doom | 1 | 39 |
| » signs of recovery | 2 | 38 |
| » signs of what's to come | 10 | 30 |
| » spam & anti-spam | 2 | 38 |
| » technical innovation | 2 | 38 |
| » telecom | 5 | 35 |
| » text ads | 6 | 34 |
| » tools & software | 14 | 26 |
| » top stories | 1 | 39 |
| » user experience | 8 | 32 |
| » viral marketing & social media | 4 | 36 |
| » worst practices | 1 | 39 |
| » Youth | 1 | 39 |
Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics
Social Media:
MySpace site redesigned around entertainment.
A leaked document of MySpace's traffic analytics.
Yahoo speeds up email, [...]
Posted: Wednesday, October 27th 2010
Beyond News: Microsoft Aims Higher with Bing
Though Microsoft has made many well-publicized moves to officially promote Bing, the company has more quietly been taking other steps that could propel the #3 search engine to a bigger share of market - much faster than many industry watchers anticipated when the search engine was rolled out.
Most notable in the news lately is Bing's "take-no-prisoners" approach to news content. According [...]
Posted: Wednesday, November 25th 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Yahoo Develops Self-Serve Display Ad Product
In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads.
"Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a [...]
Posted: Monday, June 22nd 2009
Amazon Pulls Plug on Paid Search Associates' Fees
As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com.
The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates [...]
Posted: Monday, April 6th 2009
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Google Site Search Indexes On-Demand
Publishers making changes to their site content have the option of manually updating the site index, thus making new content immediately accessible via Site Search, following an update from Google.
Site owners must visit the configuration screen for their Site Search and hit the "Index Now" button, and a fresh crawl will be done of the entire site. Data is then made available in re [...]
Posted: Friday, November 14th 2008
Yahoo Search Integrates Citysearch, Zagat, Yelp, LinkedIn
Through a partnership with SearchMonkey, Yahoo Search now features local directory listings from Citysearch, Zagat, Yelp and LinkedIn -- in addition to Yahoo Local.
SearchMonkey was designed to enable developers and site owners to integrate structured data into their search results -- provided they installed an application. Following this liaison, its local apps [...]
Posted: Monday, October 20th 2008
Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers
With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers.
The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days, [...]
Posted: Wednesday, October 1st 2008
Quality Guidelines Added to Google Maps
As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include:
Represent your business exactly as it appears in real life.
Only include listings for businesses YOU represent.
Don't participate in any behavior with the intention or result of listing your business more times than it exists.
The guidelines also show adm [...]
Posted: Tuesday, September 16th 2008
'Twitter for Businesses' Sweeps TechCrunch50
Yammer, an internal communication tool for companies, won the top prize at TechCrunch50, crowned the winner. The event recognizes startups with merit; the company was given a check for $50,000 to grow its business model.
Yammer's micro-messaging system is essentially Twitter for businesses. Less formal than a corporate intranet, it enables employees to communicate casually in real-time on a public forum. (That is, everyone can see what everyone else is saying.)
Registering [...]
Posted: Friday, September 12th 2008
Office Depot Funnels Small Business Clients to AdWords
Office supply store Office Depot has partnered with Google to bring AdWords to small business customers.
A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings.
Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi [...]
Posted: Wednesday, May 14th 2008
Fox Interactive Creates DIY Video Ad Marketplace
Fox Interactive is adding self-service video ads to its menu of online ad options.
The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads.
AdStore puts Fox Interactive in direct competition with other companies, like TurnHere, which offer similar services. It may also drive local ad dollars into the Fox coffers.
Each local Fox TV station site will fea [...]
Posted: Tuesday, May 6th 2008
Invested with Strength from Trade Pubs, BBN Chases Tech Advertisers
Four leading trade magazine publishers have banded to form yet another ad network.
"BBN network" is comprised of Cygnus Business Media, Nielsen Business Media, McGraw-Hill and Reed Elsevier. Combined, the publishers reach 10 million users a month, including six million small business owners.
BBN shall operate independently from its parent firms, using tools from 24/7 Real Media to manage inventory and campaigns. It is expected the network's hefty userbase will attract finance and tech ad [...]
Posted: Tuesday, April 22nd 2008
TurnHere to Produce Local Video for YellowPages
TurnHere will produce video profiles for small businesses on YellowPages.com. The videos will appear alongside that business's listing. TurnHere has a similar relationship with SuperPages.com.
The video firm works directly with producers, which in turn work with businesses to build custom videos highlighting their merits and local connections.
YellowPages hopes t [...]
Posted: Thursday, January 24th 2008
Yahoo, Google Race to Bring Search to In-Car Navigation Systems
Google and Yahoo have signed respective deals to improve in-car navigation services with search and commercial capabilities.
Yahoo's announcement expands on its partnership with Navteq. It will provide Yahoo Maps on devices in the 72 countries where Navteq operates, enabling users to get directions and conduct local searches.
Google inked a [...]
Posted: Tuesday, January 8th 2008
MapQuest In-Map Ads Help Locate Cheap Gas
MapQuest is introducing in-map advertising on its site. The first batch aimed at helping people find cheap gas, reports ClickZ.
The ad system uses the Lat49 API to overlay ads on MapQuest's online maps. Ads are delivered via geo-targeting in text format.
The Gas Prices site serves as a test bed to gauge interest and usability. If successful, MapQuest will avail in-map advertisin [...]
Posted: Tuesday, January 8th 2008
SuperPages, TurnHere Partner for Small Biz Video Ads
SuperPages is working with two companies to help small business owners break into online video advertising, reports ClickZ.
TurnHere and Denver MultiMedia have been tapped by SuperPages for the effort. Video teams from the two shops will be available to help small businesses create videos suitable for online distribution.
The deal gives SuperPages a leg up in enticing small businesses to experiment with online video. [...]
Posted: Tuesday, December 4th 2007
Industry Buzz and Snippets: 11/29/07
Biz Buzz
Former IAB GM Sheryl Draizen -- now Sheryl Daija -- has launched The Power of Peace, a new online network devoted to activist causes. The first such issue being tackled is pointing holiday shoppers to items not made in China.
Rumors that News Corp. is buying professional social network LinkedIn appear [...]
Posted: Thursday, November 29th 2007