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Facebook's Self-serve Ad Prices Steadily Rising; SMBs Step Up to Meet Them

Facbook’s ads rose 40% per click last quarter, a new report by Efficient Frontier finds - a rise that topped prices on the social networking site for the previous three months. It was Facebook's self-service ads that posted the strongest increase - not the premium ads on home pages, Efficent Frontier's senior director of business analytics Siddharth Shah,   [...]
Posted: Monday, April 11th 2011

Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

Mixpo Offers Low Risk Online Video Ad Trials

Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport. Mixpo aspires to help local broadcasters and cable operators create and deliver a  [...]
Posted: Thursday, June 18th 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

Online Display Rates Down 27%; Small Sites Hurt Most

Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008,   [...]
Posted: Friday, October 24th 2008

MailChimp Provides Spam Testing for Email Campaigns

MailChimp has launched a new spam filter check and email analysis as part of its enhanced Inbox Inspector tool. The tool is targeted to do-it-yourself email marketers like small and mid-sized businesses. The Inspector detect which spam filters are most likely to block a given email campaign. It also locates broken links, HTML errors, and typos in the content. The Inspector then details what issues thwart e  [...]
Posted: Friday, October 26th 2007

Bid4Spots to Reverse-Auction Online Radio Ads

Bid4Spots is adapting its patent-pending "reverse auction" model to facilitate buying and selling advertising for independent online radio, writes MediaBuyerPlanner. After just a year in operation, the Bid4Spots marketplace for terrestrial radio is used by 2,300 radio stations nationwide, 900 advertisers and more than 180 ad agenci  [...]
Posted: Tuesday, November 7th 2006

Million Dollar Homepage Reaches Goal, Suffers DDoS Attack

Click to enlargeThe final 1,000 pixels of the Milli  [...]
Posted: Friday, January 13th 2006

Google Pushes Ahead with Print-Ad Project

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo  [...]
Posted: Wednesday, December 21st 2005

FeedBurner Launches RSS Ad Network

FeedBurner is expected to launch today a new RSS ad network that it's been testing for some nine months, reports ClickZ. The network will offer advertisers a choice of various categories: business, technology, current affairs, consumer electronics, entertainment and digital culture. The tech channel reaches 150,000 subscribers  [...]
Posted: Monday, November 7th 2005

Google Now Selling Print Ads. Say What?

Google is testing the print ad market in an attempt to capture traditional advertising dollars and take a significant step toward becoming a one-stop shop for both online and offline ad sales, writes CNET. Google recently bought ad pages in tech magazines, including PC Magazine and Maximum PC, and is reselling those pages, in quarters and fifths, to its AdWords advertisers. The experiment (the c  [...]
Posted: Wednesday, August 31st 2005

Top 500 Blog List a Planning Tool for Lack of Others

Feedster's new list of what it calls the 500 top blogs, largely based on the ambient prevalence of links to those sites across the web, spawned several prominent discussions as to how useful blog media may be for advertisers. The list itself was published in part because of encouragement by some bloggers unhappy with the methods used by Technorati to rank its top 100. And the subtleties of these differences underlay the core of the issue of why blog medi  [...]
Posted: Thursday, August 18th 2005

Yahoo Local Upgraded, More Localized

An updated Yahoo Local was launched Tuesday night, combining search with neighborhood-level recommendations and upgraded mapping features, paidcontent reports, citing a post on the Yahoo Search Blog. Users "have the option to refine location by neighborhood in major cities and even support searching by neighborhood," according to the post. Maps have been more sea  [...]
Posted: Thursday, August 18th 2005

Lightningcast Announces Web Video Ad Network

Lightningcast announced plans to create a web video network to allow advertisers to run internet video ads on small-to-midsize websites, AdWeek reports. Called Instream, the network intends to provide smaller publishers to tap into the growing demand for online video advertising, and it will begin to sell ads in September. Lightningcast plans to allow advertisers control over where their ads appea  [...]
Posted: Tuesday, June 28th 2005

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]
Posted: Thursday, December 9th 2004

Group Finds Small Biz Moving from YP to Web

Kelsey Group: Yellow Pages: From Must-Have to Nice-to-Have? A focus group including ten small businesses from San Francisco - almost all of them print yellow pages advertisers - showed that attitudes seem to be changing about the once-perceived necessity of appearing in the phone book. The value proposition seems to have gotten worse for small business owners, who are looking at new online options as potentially better alternatives.   [...]
Posted: Thursday, May 27th 2004

Newspapers Taking Back Seat in Local Online Ads

MediaPost: Search Engines Make Local Landgrabs, Leaving Newspapers Out In The Cold As search engines get local and yellow pages sites improve their offerings, newspaper sites are beginning to take a back seat in local advertising online. This will become more of a problem for small and regional papers - less so large newspaper chains - as more and more people begin to look for local services via the Internet.   [...]
Posted: Friday, May 14th 2004

Paid Listing Popularity Pushes Price Up

Wired: Keywords: To Buy or Not to Buy With the growing success of search engine marketing in the form of paid listings, prices have started to rise for services such as Overture and Google AdWords. Pushing the prices up are the millions of small web publishers such as Allan Dick, manager of a bathtub company called Vintage Tub and Bath, who saw an 18-fold increase in revenue since he started using keyword advertising. Shari   [...]
Posted: Friday, August 22nd 2003