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Industry Buzz & News: 4/01/10

Publishing: iPad to launch with payload of ads. Publishers bet future on iPad they have not seen yet. Amazon gives way on e-book pricing.   [...]
Posted: Thursday, April 1st 2010

Coupious Couples With Local Merchants for On-Demand Coupons

Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana. After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology. Once they find a  [...]
Posted: Friday, May 22nd 2009

News Releases Not Just for Press, Serve Wide Variety of Functions

Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a  [...]
Posted: Wednesday, November 26th 2008

'Twitter for Businesses' Sweeps TechCrunch50

Yammer, an internal communication tool for companies, won the top prize at TechCrunch50, crowned the winner. The event recognizes startups with merit; the company was given a check for $50,000 to grow its business model. Yammer's micro-messaging system is essentially Twitter for businesses. Less formal than a corporate intranet, it enables employees to communicate casually in real-time on a public forum. (That is, everyone can see what everyone else is saying.) Registering   [...]
Posted: Friday, September 12th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Radio Sees Growth in Online Ad Dollars; Slump in Local Advertising

According to the Radio Advertising Bureau, off-air operations -- largely comprised of online executions for radio stations -- hit $1.68 billion in '07, up 10 percent from $1.52 billion the previous year. That adds up to just seven percent of the radio industry's $21.3 billion in revenue in 2007, but it was the only business segment to show growth. A report from Borrell Associates finds radio stations are still not cashing in efficiently on local advertisers. They received just 1.1 percent  [...]
Posted: Monday, April 28th 2008

Directory Battle Heats up Between Yellowpages and Superpages.com

Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007, according to a comScore study of national IYP search activity, MarketingCharts   [...]
Posted: Tuesday, March 25th 2008

Internet Opportunity Knocks: Newspaper Website Audiences Grow

US newspaper website audience coverage has grown 14 percent, from 6.4 percent for the 12 months ended Sept. 2005, to 7.3 percent for the 12 months ended March 2007. That online audience growth mitigates print audience losses by 28 percent, according to (pdf) Scarborough Research, MarketingCharts   [...]
Posted: Thursday, February 21st 2008

Small Businesses Love Online, but Rely on Traditional Advertising

Most small businesses still see print Yellow Pages advertising as the most effective way to generate sales leads. Nonetheless, many are also eager to integrate effective internet options into their marketing approach, according to a new survey of 1,000 small businesses,   [...]
Posted: Thursday, December 20th 2007

To Spot Runner's (Hypothetical) Chagrin, Spotzer Lands on US Shores

Spot Runner, the DIY TV spot creator for advertisers on a budget, is getting some competition -- and it goes by Spotzer. Based in Amsterdam, Spotzer has operated in Europe since April and is now launchi  [...]
Posted: Friday, November 30th 2007

Keyword-Triggered Ads Appear on Radio Websites

Clear Channel is employing its own form of paid search advertising to meet the needs of small advertisers, reports Advertising Age. The radio giant has begun selling keywords to local businesses at the same time as they buy on-air spots. The ads, which are video spots, appear when a search is run on the radio station's Web site. The program runs at about US$ 120 for an entire year, but has grown to be a   [...]
Posted: Tuesday, September 4th 2007

Shoppers Research Online, Buy Locally; Still Rely on Yellow Pages

Local searches - for products, services and information online for specific locations - are a big boon for shoppers and, potentially, for marketers, according to a comScore Networks study commissioned by TMP Directional Marketing, MarketingCharts   [...]
Posted: Monday, August 13th 2007

Bid4Spots to Reverse-Auction Online Radio Ads

Bid4Spots is adapting its patent-pending "reverse auction" model to facilitate buying and selling advertising for independent online radio, writes MediaBuyerPlanner. After just a year in operation, the Bid4Spots marketplace for terrestrial radio is used by 2,300 radio stations nationwide, 900 advertisers and more than 180 ad agenci  [...]
Posted: Tuesday, November 7th 2006

IBM Ads Launch In-Banner Video, Audio, Text Chat

Helping to blur the line between marketing and sales, a new display ad unit being used by IBM in a B2B campaign launches video chat with IBM sales reps. Two new IBM banner ads running on B2B sites, inviting visitors to connect directly with an IBM "concierge" to discuss the Express Advantage product suite, reports ClickZ. Visitors can launch a chat session within the ad unit, without leaving the page. Using video, VoIP an  [...]
Posted: Monday, October 23rd 2006

Yahoo Targets Local Real Estate Market

With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share. Some of the new features of Yahoo's real estate portal include US home valuations (made available throu  [...]
Posted: Wednesday, August 30th 2006

Some Online Marketing Predictions for 2006

Get ready... Earlier this week, ClickZ's Zach Rogers asked some "big brains" to   [...]
Posted: Friday, December 23rd 2005

Google Pushes Ahead with Print-Ad Project

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo  [...]
Posted: Wednesday, December 21st 2005

Google Now Selling Print Ads. Say What?

Google is testing the print ad market in an attempt to capture traditional advertising dollars and take a significant step toward becoming a one-stop shop for both online and offline ad sales, writes CNET. Google recently bought ad pages in tech magazines, including PC Magazine and Maximum PC, and is reselling those pages, in quarters and fifths, to its AdWords advertisers. The experiment (the c  [...]
Posted: Wednesday, August 31st 2005

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]
Posted: Thursday, December 9th 2004