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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » viral marketing & social media | 3 | 12 |
- Showing 1 - 15 of 15
As Ad Tech Improves, SMBs Look to Social Media
Small businesses are showing signs of embracing social media - despite their notorious reluctance to move marketing endeavors online to any significant degree. The latter was captured in a recent Citigroup study that found most small businesses aren't leveraging the basic online tools readily available to them to help grow their businesses: namely, in the last year 37% o [...]
Posted: Monday, June 28th 2010
Industry Buzz & News: 6/04/10
Online Ad Market:
Google quietly brings Twitter feeds to display ads.
Publishing:
Publishers see signs the iPad can restore ad money.
Social Media:
Why small businesses shouldn't [...]
Posted: Friday, June 4th 2010
Will HTML5 Boost Video Email Marketing?
A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them.
Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes.
Up until recently email marketers have had to rely on using a link to a video from a static imag [...]
Posted: Monday, May 24th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
Mobile Micropayments Make 'Square' Deals
Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email.
The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
Coupious Couples With Local Merchants for On-Demand Coupons
Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana.
After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology.
Once they find a [...]
Posted: Friday, May 22nd 2009
Affiliates: Commission, Product & Brand Most Crucial
The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts [...]
Posted: Thursday, November 20th 2008
AnchorFree Liberates Wi-Fi from Fee-Based Dock
AnchorFree has launched a program that provides free Wi-Fi hotspots supported by local, targeted ads.
The service may alleviate the financial burden of providing free Wi-Fi access at small businesses such as coffee shops, which use the feature as a hook to lure customers in.
It could also allow other locations to offer free service instead of requiring customers to pay for it.
AnchorFree parks banner ads atop a user's internet browser. The ads remain, no matter where the [...]
Posted: Tuesday, November 6th 2007
Idelix Launches Map-Based Dynamic Ads
Map technology firm Idelix is testing a way to overlay dynamic ads onto just about any map software, reports ClickZ.
Idelix believes it has identified a shortcoming in the current format for serving ads alongside maps: The ads don't change with the map. Most map-based ads either show an unchanging ad in the body, or a series of unchanging ads along the side.
But Idelix is working on [...]
Posted: Wednesday, June 20th 2007
Google Launches Free 411 Phone Service
Google Labs, the company's idea incubator, has launched a free 411 service that could mean trouble for other directory assistance providers, reports Reuters.
Google 411 uses the same local business information as Google Maps, but without the need for an internet connection. The service detects where the call is coming fro [...]
Posted: Monday, April 9th 2007
Yahoo Targets Local Real Estate Market
With both the US housing market and their rank in real estate searches slumping, Yahoo has revamped its real estate site and ad unit to include partnerships with Prudential and Zillow in hopes of gaining local market share.
Some of the new features of Yahoo's real estate portal include US home valuations (made available throu [...]
Posted: Wednesday, August 30th 2006
Broadband Booming; Online Ads to See High-Speed Growth
A Federal Communications Commission semiannual report says high-speed internet lines reached 35 million households and small businesses in the U.S. last year, and if large companies are taken into account, high-speed lines in service totaled 37.9 million, MarketWatch reports. Meanwhile, according to a recent PricewaterhouseCoopers report, such growth in broadband access has re [...]
Posted: Friday, July 8th 2005
Micropayments Finally Fashionable
CNET: Digital content spurs micropayments resurgence
Companies like Beenz, Flooz and DigiCash came too early, providing micropayment systems during the dot.com boom before major intellectual property holders - like movie studios and [...]
Posted: Wednesday, September 8th 2004
Infrastructure Engines Provides ISPs Ability to Target Local Ads
Sarasota Herald-Tribune: Coming Soon: Your Friendly Neighborhood Pop-up Ad
Hometown newspaper reports on Infrastructure Engines, which has a patent pending on something you'd think would have already occured to someone else out there: an ad server specifically for ISPs that lets them serve ads for, among other things, local advertisers [...]
Posted: Tuesday, July 1st 2003
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