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Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Twitter Slowly Opens Door on Self-serve SMB Ad Platform

Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are  expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs. Initially, only a small group of businesses will have acces  [...]
Posted: Monday, March 26th 2012

Self-serve Ad Platforms' Growing Appeal

Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms. Facebook The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via   [...]
Posted: Thursday, February 2nd 2012

Digital Advertising's Fight for the Small Business

Increasingly small businesses are focusing more resources on digital advertising--and the providers are finally taking notice. Next year Twitter will be rolling out a self-serve ad product, aimed at small businesses.   Earlier this year,  Facebook   [...]
Posted: Tuesday, December 13th 2011

About that Twitter Self-Serve Ad Product

Twitter grabbed headlines with the announcement of its new look and features—aimed at both users and brand pages.  At the same press conference, Twitter CEO Dick Costolo and co-founder Jack Dorsey also said they would be rolling out the previously announced self-serve ad product early next year, according to a Tweet by Reuters.  [...]
Posted: Friday, December 9th 2011

B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct

B2B social media marketing has lagged behind--far behind--its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices. eMarketer has sized the growth of B2B social media marketing at $54 million in 2014, from $11 million in 2009. As companies experiment with such campaigns, though, they must   [...]
Posted: Tuesday, November 1st 2011

Another Vote for Corporate Websites - and Social Media Integration

Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia  [...]
Posted: Thursday, September 29th 2011

SMBs: Before You Ditch that Website in Lieu of Facebook, Consider This

With limited resources, small and medium sized businesses usually find themselves choosing between two alternatives. In the case of online marketing, those choices often come down to maintaining a Facebook page or maintaining a robust website. Increasingly, it seems, firms are opting for the former -- a trend that will only accelerate as Facebook rolls out its online ad service for small businesses, with  [...]
Posted: Thursday, September 22nd 2011

Search, Online Marketing Set to Change for SMBs with Google+

With the Google + members about to pass 18 million, the social media platform is gaining enough momentum that companies need to consider how to factor it into their operations sooner rather than later. This is true especially for small businesses, which may find that the platform can serve as a rudimentary stand in for more sophisticated online marketing tools. However, what Google + may give such companies with its   [...]
Posted: Wednesday, July 20th 2011

Top Toolkit News: Overview Reports in Google Analytics | AdManager launches | Path-to-Conversion

Overview Reports in Google Analytics Overview reports in the new Google Analytics was reviewed this week by the site as part of its ongoing series of posts highlighting various elements in the new application. Each overview report consists of three sections. There's a timeline graph, some aggregate metrics, and a set of reports. In the new version, Google tweaked the graphs, giving   [...]
Posted: Tuesday, May 17th 2011

Google Settles on Boost for SMB Ad Toolset

Google is reshuffling ad tools for small and medium sized businesses, with an eye, it seems to, more streamlined offerings and greater consolidation. It is sunsetting Tags, an pilot feature it introduced last year, which allowed SMBs to pay a flat monthly fee to promote themselves via bright yellow markers - the Tags - on Google. It is also   [...]
Posted: Monday, April 18th 2011

Facebook's Self-serve Ad Prices Steadily Rising; SMBs Step Up to Meet Them

Facbook’s ads rose 40% per click last quarter, a new report by Efficient Frontier finds - a rise that topped prices on the social networking site for the previous three months. It was Facebook's self-service ads that posted the strongest increase - not the premium ads on home pages, Efficent Frontier's senior director of business analytics Siddharth Shah,   [...]
Posted: Monday, April 11th 2011

Yelp Rolls Out Check-In Service

Yelp is introducing Check-In Offers, a service that synchronizes with Twitter and Facebook and lets business owners reward customers with a coupon when they check in. Consumers get a few choices with the platform. The "Use it Now!" option for a Check-in Offer means that on that visit, the offer   [...]
Posted: Tuesday, November 23rd 2010

Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics

Social Media: MySpace site redesigned around entertainment. A leaked document of MySpace's traffic analytics. Yahoo speeds up email,   [...]
Posted: Wednesday, October 27th 2010

Top Industry News for 10-14-10: Search shows Google is posed for more success

Search: Search shows Google is poised for success. AOL, firms explore an offer for Yahoo. Facebook, Microsoft   [...]
Posted: Thursday, October 14th 2010

Top Toolkit News: Help with SEO Hiring

Hiring Tools SEOReferrals, a freelance job board dedicated to the SEO industry, has launched. It allows freelance consultants to bid on such SEO jobs and projects as page optimization, keyword research, link building, social media marketing, web design, application development, programming, web hosting, or other related tasks. IQ Workforce and Web Ana  [...]
Posted: Tuesday, July 13th 2010

As Ad Tech Improves, SMBs Look to Social Media

Small businesses are showing signs of embracing social media - despite their notorious reluctance to move marketing endeavors online to any significant degree. The latter was captured in a recent Citigroup study that found most small businesses aren't leveraging the basic online tools readily available to them to help grow their businesses: namely, in the last year 37% o  [...]
Posted: Monday, June 28th 2010

Industry Buzz & News: 6/25/10

Online Ad Market: IAB sets guidelines for ad network exchanges. Search: Yahoo chief defends her site, strategy. Facebook unleashes   [...]
Posted: Friday, June 25th 2010

Most SMB Marketers Don't Use Social Media in Email

A distinct minority of small-to-mid-sized-business (SMB) marketers use social media links or icons in their promotional emails, according to a recent study from email marketing technology firm GetResponse. The report, "Email Marketing and Social Media Integration Report" also found that email marketing messages with a social sharing option   [...]
Posted: Tuesday, June 22nd 2010

Tuesday's Toolset Watch

Analytics Google has introduced AdWords Campaign Experiments, or ACE in beta: a tool that tests and measures changes to keywords, bids, ad groups and placements. Users can execute the experimental campaign alongside the original campaign, testing such scenarios as the incremental impact of adding new keywords to a campaign or changing keyword and ad group-level bids  [...]
Posted: Tuesday, June 15th 2010