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Poor Website Design a Deal Breaker for Small Business Customers

Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where they shouldn't hold back, however, is in their ultimate landing page: their website. A recent survey showed how quickly visitors judge a site's creditability based on its design,   [...]

SMBs Ramp Up, Tailor Email Strategies

Keeping email messages relevant, polling customers, leveraging social media and video functionality, and creating campaign landing pages are just a few of the ways small and medium-sized business (SMBs) can maximize their email marketing strategies. Though email is a fundamental communication tool for firms of every size, recent data suggests that SMBs - in particular - are getting set to step up their use. The Proof More than one-third (36%) of the smallest businesse  [...]