Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 30 | 18 |
| » ad pricing | 6 | 42 |
| » ad selling | 19 | 29 |
| » ad targeting | 18 | 30 |
| » ad technologies & vendors | 22 | 26 |
| » advertainment | 1 | 47 |
| » Advertising | 1 | 47 |
| » agencies & ad departments | 5 | 43 |
| » automotive | 1 | 47 |
| » b2b | 6 | 42 |
| » best practices | 6 | 42 |
| » biz buzz | 16 | 32 |
| » branding | 5 | 43 |
| » broadband | 1 | 47 |
| » campaigns & creatives of note | 6 | 42 |
| » co-op marketing & partnerships | 6 | 42 |
| » computers & tech | 5 | 43 |
| » cross media | 4 | 44 |
| » demographics | 7 | 41 |
| » direct marketing | 11 | 37 |
| » domain names | 2 | 46 |
| » e-commerce | 13 | 35 |
| » email marketing | 1 | 47 |
| » entertainment | 5 | 43 |
| » Europe | 4 | 44 |
| » global | 1 | 47 |
| » I-PR & business communications | 4 | 44 |
| » legal, government & regulation | 1 | 47 |
| » loyalty & retention | 1 | 47 |
| » major brands | 6 | 42 |
| » major players news | 24 | 24 |
| » measurement & analytics | 2 | 46 |
| » media convergence | 5 | 43 |
| » minorities | 1 | 47 |
| » mobile marketing | 3 | 45 |
| » multi-channel marketing | 4 | 44 |
| » new and improved | 11 | 37 |
| » online ad market | 15 | 33 |
| » pearls of wisdom | 1 | 47 |
| » people | 2 | 46 |
| » personalization | 1 | 47 |
| » political parties & organizations | 1 | 47 |
| » promotions | 1 | 47 |
| » publishing | 22 | 26 |
| » real estate | 1 | 47 |
| » research & stats | 6 | 42 |
| » rich media | 4 | 44 |
| » search engine marketing | 17 | 31 |
| » sex sells | 1 | 47 |
| » signs of doom | 1 | 47 |
| » signs of what's to come | 11 | 37 |
| » syndication & RSS | 2 | 46 |
| » telecom | 1 | 47 |
| » text ads | 10 | 38 |
| » tools & software | 16 | 32 |
| » top stories | 9 | 39 |
| » travel | 1 | 47 |
| » user experience | 11 | 37 |
| » viral marketing & social media | 2 | 46 |
| » weblog marketing | 7 | 41 |
| » worst practices | 2 | 46 |
| » Youth | 1 | 47 |
Data Vulnerability Plagues 44% of Retailer Wireless Devices
44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey, [...]
Posted: Thursday, February 5th 2009
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Quality Guidelines Added to Google Maps
As a measure against spam, Google Maps has introduced quality guidelines for business listings. Some of the guidelines include:
Represent your business exactly as it appears in real life.
Only include listings for businesses YOU represent.
Don't participate in any behavior with the intention or result of listing your business more times than it exists.
The guidelines also show adm [...]
Posted: Tuesday, September 16th 2008
IAB President to Defend Role of Internet Advertising in Small Business
This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth.
"Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations.
"They do this with their content -- an [...]
Posted: Wednesday, June 25th 2008
Register Launches Online Learning Center for Small Businesses
To encourage hesitant small businesses to get online, domain registration service Register.com has launched a resource populated with tips for online business success.
The Register.com Learning Center consists of seven topic areas, each hosted by a Register.com employee. Users can also email questions through the "Ask an Expert" feature. [...]
Posted: Friday, February 22nd 2008
Microlender Kiva Runs Out of Loan Recipients
Kiva, a nonprofit site that organizes microloans for entrepreneurs in developing countries, has run out of people to lend to.
In toto, Kiva brought in $19.5 million worth of loans from 220,000 lenders, reports The New York Times.
Though it may seem risky to dole $450 out to a r [...]
Posted: Tuesday, January 29th 2008
Google's Next Rest Stop? Gas Stations
Google is on the verge of announcing a partnership that will put its Maps feature on screens at gas stations across the country.
Screens at gas pumps made by Gilbarco Veeder-Root will be fitted with internet connections that display Google Maps.
Drivers filling their tanks will be able to scroll through the maps for directions to where they are going. They can also locate hotels or landmarks.
Motorists will then be able to print out the directions directly from the pump.
[...]
Posted: Wednesday, November 7th 2007
Mobile Local Search Dampened by Poor UK Weather
Rain-shy mobile phone users played it safe in a wet early summer, making fewer searches for places of interest to spend the day out in the UK, according to m-spatial's Q2 Mobile Local Search Index 2007, reports MarketingCharts.
Compared with the year-ago quarter, there were decreases in searches for history and culture (down 16 perce [...]
Posted: Friday, August 24th 2007
Biz Professionals into Online Social Networking
Some 65 percent of business professionals are connecting via personal and professional social networking websites, according to a recent survey on online social networking conducted by the Institute for Corporate Productivity (i4cp) - the erstwhile HRI - reports MarketingCharts.
[...]
Posted: Monday, June 4th 2007
Bipolar Disorder Sufferer Makes New Ad Medium
Logo Oracle is a new online advertising medium created by entrepreneur Marc Striebek, who suffers from bipolar disorder, according to a press release.
The service places logos, links and/or description in a dedicated web space comprised of 144,000 pixels for only $50. The logo's description will appear when users roll the [...]
Posted: Wednesday, May 9th 2007
Small Businesses Find Mobile Success
Small businesses are finding that having mobile-friendly websites is beneficial for pulling in business, reports the Wall Street Journal.
The proliferation of low-cost and easy-to-use software is helping mobile website development move from just big companies to small ones that don't have dedicated IT staffs.
Many services now offer not only the ability t [...]
Posted: Friday, April 6th 2007
Second Life Virtual Sex Biz Sold for $50K on eBay
One of the landmark businesses on Second Life, Amsterdam, sold on eBay Monday for $50,000 to a buyer located, appropriately enough, in the Netherlands, said the developer of the popular adult-oriented business, according to Information Week.
Alderman's company, Eros LLC, specializes in adult business on the internet, with 90 percent of its business in Second Life. He said Eros s [...]
Posted: Thursday, March 29th 2007
Ads Are No Problem If It Means Free Software
As companies seek to reduce costs, they're finding the ads that come with free online applications aren't the barrier to use they once were, reports the Wall Street Journal.
Free online applications, long popular with everyday online users, are now making inroads at companies looking to offload support costs and use less clunky software packages. So the onli [...]
Posted: Wednesday, March 28th 2007
Google Updates Local Business Center
Google has added features to its Local Business Center that allow businesses to place more information for display within Google Maps, according to Search Engine Watch.
Businesses can now upload and edit photos, specify their business by category and add more identifiable information within that category. And most interesting, businesses can also se [...]
Posted: Friday, March 9th 2007
Zlio Offers Online Shops for All
Launching in the U.S. last week, France-based Zlio allows people the chance to set up their own e-tail store without actually having anything of their own to sell. Relying instead on products from large e-tailers, Zlio shopkeepers need worry only about promotion and product selection.
Zlio started life as a recommendation service, moving in Sept. 2006 to a model that makes opening an online shop as easy as [...]
Posted: Tuesday, February 13th 2007
Brand Giants Shut Small Biz out of Search Ads
Small and even medium-sized companies are slimming down their budgets dedicated to search engine marketing, as big brands get in on the bidding game, reports BusinessWeek.
Even when the small brands get the clickthroughs, they're finding that people shop around more online, so clickthroughs are often wasted on price comparisons. BabyAge [...]
Posted: Tuesday, January 16th 2007
To Reach Small Business, Microsoft Tries Innovative Marketing
Microsoft has launched two initiatives - rich media and a contest with a huge cash prize - to raise awareness of its new small and midsize business Office Live software packages, reports ClickZ.
Rich media ads, using Rovion's InPerson platform, feature Fred [...]
Posted: Wednesday, December 20th 2006
AT&T Test Ad-Supported Directory Assistance
AT&T is test-marketing a new ad-supported directory assistance service called "1-800-YellowPages" in three markets: Bakersfield, Calif.; Oklahoma City, Okla.; and Columbus, Ohio.
The service will provide callers with free directory assistance, along with short audio ads targeted to the category of the number being requested, ClickZ writes. AT&T will handle all billing and sell the ads [...]
Posted: Monday, December 18th 2006
AdWords Offers Free Small-Biz Landing Pages
Even those local businesses that don't have websites will be able to become AdWords advertisers, because Google is now helping them to create landing pages and is hosting them, reports ClickZ.
Google won't charge local businesses for the "hosted business pages" feature of AdWords Starter Edition. "Once you've created your ad, and it's time to sen [...]
Posted: Friday, December 8th 2006
Zillow Becomes MySpace for Real Estate
Richard Barton, the founder of Expedia, wants to succeed in the fast-growing market for U.S. property websites, too, by opening up his Zillow.com to user-generated content similar to popular networking sites such as MySpace.
The move will allow homeowners and real estate agents to add properties’ photos, descriptions, improvements and selling price to Zi [...]
Posted: Friday, December 8th 2006