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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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| » tools & software | 22 | 47 |
| » top stories | 10 | 59 |
| » user experience | 12 | 57 |
| » viral marketing & social media | 6 | 63 |
| » weblog marketing | 4 | 65 |
| » Youth | 2 | 67 |
Will HTML5 Boost Video Email Marketing?
A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them.
Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes.
Up until recently email marketers have had to rely on using a link to a video from a static imag [...]
Posted: Monday, May 24th 2010
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Mobile Micropayments Make 'Square' Deals
Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email.
The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo [...]
Posted: Wednesday, December 2nd 2009
Industry Buzz & Snippets: 11/24/09
Ad Strategies:
Apple iPhone ad succeeds where AT&T fails.
Online Media Strategies:
News Corp. joined by rivals weighing Google block.
Google to [...]
Posted: Tuesday, November 24th 2009
Industry Buzz & Snippets: 11/19/09
Ad Procurement:
Three ways clients can push ad agencies to save money.
Email Marketing:
Managing email subscriber expectations during the holidays.
Email [...]
Posted: Thursday, November 19th 2009
SMBs Marketing Online: Yes or No?
Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services. But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion. Â
Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion.
A recent online survey by Internet2Go a [...]
Posted: Wednesday, October 21st 2009
Yahoo Develops Self-Serve Display Ad Product
In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads.
"Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a [...]
Posted: Monday, June 22nd 2009
Mixpo Offers Low Risk Online Video Ad Trials
Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport.
Mixpo aspires to help local broadcasters and cable operators create and deliver a [...]
Posted: Thursday, June 18th 2009
Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit
A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them.
On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.
[...]
Posted: Wednesday, May 27th 2009
SMBs Poised to Triple Site Spend
America's 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008.
That's more than half the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift onlin [...]
Posted: Wednesday, April 29th 2009
26% of Small Biz Raises Ad Spend, Precipitating Online Growth
97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online.
Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research ( [...]
Posted: Thursday, January 8th 2009
Westchester Children, Prison Inmates Take Lessons in Digital Literacy
Hoping to "[redefine] education in the digital age," the Jacob Burns Film Center has opened the Media Arts Lab in Pleasantville, Westchester County, New York.
The complex of digital studios cost about $15 million to launch and will serve as an audiovisual department for schools. 8 [...]
Posted: Friday, December 5th 2008
With Oodle's Help, Facebook Moves in on craigslist Turf
Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato.
Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar [...]
Posted: Thursday, December 4th 2008
Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers
With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers.
The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days, [...]
Posted: Wednesday, October 1st 2008
SMB Ad Spend Undaunted by Economy
An overwhelming majority (81 percent) of US small and medium-sized businesses (SMBs) say they will maintain or increase their ad spending in the next 12 months, according to the latest wave of the Local Commerce Monitor from The Kelsey Group and ConStat - via [...]
Posted: Monday, September 8th 2008
The Big Money Scores Infiniti, AmEx Sponsorships
The Big Money just scored its first two sponsors: Infiniti and American Express.
The site, expected to launch in September, targets the business and finance crowd with "wit and irreverence," says Reuters. It will live on Slate.com, which is owned by The Washington Post -- whose online destination, WashingtonPost.com, enjoys the [...]
Posted: Friday, July 25th 2008
IAB President to Defend Role of Internet Advertising in Small Business
This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth.
"Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations.
"They do this with their content -- an [...]
Posted: Wednesday, June 25th 2008
Industry Buzz & Snippets: 5/6/08
Ad Networks and Analytics:
Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL.
Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures.
Blinkx is licensing a toolset called Advanced Media [...]
Posted: Tuesday, May 6th 2008
Fox Interactive Creates DIY Video Ad Marketplace
Fox Interactive is adding self-service video ads to its menu of online ad options.
The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads.
AdStore puts Fox Interactive in direct competition with other companies, like TurnHere, which offer similar services. It may also drive local ad dollars into the Fox coffers.
Each local Fox TV station site will fea [...]
Posted: Tuesday, May 6th 2008
Invested with Strength from Trade Pubs, BBN Chases Tech Advertisers
Four leading trade magazine publishers have banded to form yet another ad network.
"BBN network" is comprised of Cygnus Business Media, Nielsen Business Media, McGraw-Hill and Reed Elsevier. Combined, the publishers reach 10 million users a month, including six million small business owners.
BBN shall operate independently from its parent firms, using tools from 24/7 Real Media to manage inventory and campaigns. It is expected the network's hefty userbase will attract finance and tech ad [...]
Posted: Tuesday, April 22nd 2008