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Tremor to Launch Online Video Network

Ad network Tremor Network, which runs campaigns on some 300 sites, will launch a video online advertising network after its acquisition of in-stream video ad technology provider Dynadco, reports AdWeek. The new network will offer online publishers video serving, content and ad s  [...]
Posted: Monday, January 16th 2006

Million Dollar Homepage Reaches Goal, Suffers DDoS Attack

Click to enlargeThe final 1,000 pixels of the Milli  [...]
Posted: Friday, January 13th 2006

Online Agency Creates $500 TV Ads for Local Businesses

A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning and ad time for as little as $500,   [...]
Posted: Thursday, January 12th 2006

CNN, Time Merge Biz Sites, Rely on Online Advertising

Time Warner's CNN and Time Inc. have re-launched CNNMoney.com with content from Time's business and finance titles, abandoning  [...]
Posted: Tuesday, January 10th 2006

Modern Postcard Launches New List Products at CES

Modern Postcard will be announcing a series of new products at CES this week, including 3D Direct Mail, Network Mailer, and new list tech  [...]
Posted: Wednesday, January 4th 2006

Some Online Marketing Predictions for 2006

Get ready... Earlier this week, ClickZ's Zach Rogers asked some "big brains" to   [...]
Posted: Friday, December 23rd 2005

Google Pushes Ahead with Print-Ad Project

Google is preparing to launch the next phase of its print-media buying program, via which it attempts to extend the reach of its online advertisers by buying and reselling print ad inventory from consumer tech and business magazines, writes MediaPost. The new move is the result of Google's consultations with a council of thought leaders from Google's top ad agencies. Though Google spokesmen wo  [...]
Posted: Wednesday, December 21st 2005

TypePad Goes Down, Bloggers Bothered

Popular blogging service TypePad went offline late Thursday night as Six Apart was increasing disk storage redundancy, and as a result users were unable to post new stories - and posts written uploaded last week disappeared, writes Forbes.com. Six Apart said no posts had been permanently lost, but some bloggers' ire was raised, as might be expected, with many threatening to jump ship. Others,   [...]
Posted: Monday, December 19th 2005

Yahoo Offers Movable Type for Small Businesses

Yahoo Web Hosting has begun to offer Six Apart's Movable Type blogging software to small businesses and independent professionals seeking to maintain high-traffic blogs on a scalable, reliable platform, Yahoo announced yesterday. Six Apart has optimized Movable Type specifically for Yahoo's hosting environment to significantly increase speed and performance. Yahoo will in effect become the preferred supplier of Movable Type for small busin  [...]
Posted: Tuesday, December 13th 2005

Largest BlogAds Buy Is from MSNBC

Click to enlarge MSNBC today launched   [...]
Posted: Monday, December 12th 2005

SMBs Rely on Web, Adopt Online Marketing

How the Internet Affects SMBs Small and medium-sized businesses (SMBs) say they are optimistic about their future and have con  [...]
Posted: Friday, December 9th 2005

Windows Live Local Now Open for Business

Microsoft today launched Windows Live Local - formerly, its MSN Virtual Earth mapping service - the latest move in its internet rivalry with Yahoo and, in particular Google, writes the Seattle Times. Although online maps in and of t  [...]
Posted: Thursday, December 8th 2005

New Google AdSense Feature Irks Publishers

There, whether it's wanted - or not Having officially   [...]
Posted: Tuesday, December 6th 2005

BellSouth, AT&T Launch YellowPages.com

Click to enlarge BellSouth and AT&T (SBC) have finally launched YellowPages.com, a na  [...]
Posted: Friday, December 2nd 2005

'Advertise on this site' Links Advertisers to AdSense

Google has launched its "Onsite Advertiser Sign-Up," which adds an "Advertise on this site" link to the ads that AdSense publishers display on their sites, encouraging advertisers to deploy campaigns on those sites, writes ClickZ. The feature was first tested in September. The new feature comes as Yahoo Publisher Network begins to   [...]
Posted: Monday, November 21st 2005

Feedster Launches Self-Service RSS Ad Solution

Feedster this week announced the launch of an automated, self-service engine for the Feedster Media Network; the tool helps publishers sign up for and participate in Feedster's RSS ad solution. Advertisers will be able to reach users via RSS ads in some 20 channels, including technology, arts & entertainment, health & fitness and travel & recreation. Advertising on the Feed  [...]
Posted: Wednesday, November 9th 2005

Yahoo Testing Ingenio Pay-Per-Call Ads

Yahoo Local is reportedly running pay-per-call ads being served by Ingenio, writes SearchEngineJournal, citing a post on the Search Engine Watch forums by a member who apparently received verbal confirmation from a Yahoo rep that Ingenio is indeed testing pay-per-call listings with Yahoo. Ingenio also serves pay-per-call ads for AOL, and they have been more profitable than other ads,   [...]
Posted: Tuesday, November 8th 2005

Google Launches AdSense Referral Program

Google has introduced a referral program for AdSense publishers in an effort that's likely, at least in part, a response to Yahoo's encroachment on what Google sees as its turf. Google will reward AdSense publishers with $100 for each small publisher and blogger referred, paying the money after the new participants earn their first $100 in ad revenue,   [...]
Posted: Tuesday, November 8th 2005

FeedBurner Launches RSS Ad Network

FeedBurner is expected to launch today a new RSS ad network that it's been testing for some nine months, reports ClickZ. The network will offer advertisers a choice of various categories: business, technology, current affairs, consumer electronics, entertainment and digital culture. The tech channel reaches 150,000 subscribers  [...]
Posted: Monday, November 7th 2005

Yahoo Search Nixes Monthly Adspend Minimum

Yahoo is reaching out to smaller advertisers (as Google has done) - by eliminating its $20 minimum monthly spend for sponsored search, writes ClickZ, pointing out that the move comes on the heels of Yahoo's having wooed smaller publishers with the launch of its Yahoo Publisher Network in August. The move will likely make Yahoo Search more attra  [...]
Posted: Monday, October 24th 2005