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Another Vote for Corporate Websites - and Social Media Integration

Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia  [...]
Posted: Thursday, September 29th 2011

Top News: OpenX competes in display | HP Touchpad's Facebook apps | Exclusive Hulu content | Cyber protection for SMBs

Online Ad Market: OpenX takes on Google, others in online display ads. A look at AdKeeper. Mobile Computing: The HP Touchpad will   [...]
Posted: Tuesday, June 28th 2011

Marketing Data RoundUp: Digital coupons grew 41% in 2010 | Moms and Their Smartphones | Customer reviews more important than SMBs' own websites

Digital Coupons Post 41% Growth in 2010 More than $1.2 billion in digital coupons savings was issued in 2010, representing 41% growth from the year before, according to data from Coupons.com's Digital Coupon Trends Report. Compared to growth metrics for cou  [...]
Posted: Wednesday, March 30th 2011

Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz

Search: Google's search cleanup has big effect. Google kills eHow competitors, eHow rankings up. Social Media: All of Facebook’s Like buttons on third-party sites now   [...]
Posted: Monday, February 28th 2011

Cutting Through the Hype Around Hyper Local Numbers

New research from MerchantCircle shows that local businesses are using social media sites - namely Facebook - to fuel their local online campaigns. Facebook has now surpassed Google (66%) as the most widely used marketing method amongst local merchants, and is almost tied with Google search (40%) as one of their top three most effective marketing methods,   [...]
Posted: Tuesday, February 22nd 2011

Marketing Data RoundUp: Social media priority for SMBs | Mobile retailing on strong growth trajectory

Social Media Marketing Priority for SMBs in 2011 An overwhelming majority of small business owners plan to spend money on their business in 2011, according to a new survey by small business community Manta. Seventy-seven percent (77%) plan to spend in 2011 even though 85% reported they implemented across-the-board cuts in 2010. Nearly half (47%) have prioritized marketing and sales as their top spend, with  [...]
Posted: Wednesday, January 12th 2011

Marketing Data RoundUp: SMB online marketing budgets | Moms log online at 5 am | Consumers worry about social networking privacy

SMBs to Step Up Online Marketing Budgets Marketing budgets are set to rise, according to a recent survey of more than 750 small to midsized business respondents by Zoomerang and GrowBiz Media. It found that most SMBs plan to increase their marketing spend in both online and print mediums, with online activities receiving the largest increases. Among the marketing initiatives expected to increase the mo  [...]
Posted: Tuesday, November 2nd 2010

Top News: MySpace redesign and its leaked traffic stats | PlayStation prototype | PayPal's new payment system | Video analytics

Social Media: MySpace site redesigned around entertainment. A leaked document of MySpace's traffic analytics. Yahoo speeds up email,   [...]
Posted: Wednesday, October 27th 2010

Top Industry News for 10-14-10: Search shows Google is posed for more success

Search: Search shows Google is poised for success. AOL, firms explore an offer for Yahoo. Facebook, Microsoft   [...]
Posted: Thursday, October 14th 2010

Marketing Data RoundUp: Successful small businesses use social media for brand building, not lead generation

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Small Business Success with Social Media Only 37% of small businesses say they are highly successful at coming up with new ideas to grow their business compared to 47% last year, according to the fourth wave of the Small Business Success Index, a survey by  [...]
Posted: Friday, September 17th 2010

Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. High Spending SMB Campaigns Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix, compared with 3.1 different media used by the broader SMB advertiser population, according t  [...]
Posted: Wednesday, August 25th 2010

Poor Website Design a Deal Breaker for Small Business Customers

Small businesses are notoriously stingy in their use of online ad and marketing technologies - oftentimes for the very practical reason that they have limited resources to invest. One area where they shouldn't hold back, however, is in their ultimate landing page: their website. A recent survey showed how quickly visitors judge a site's creditability based on its design,   [...]
Posted: Wednesday, June 23rd 2010

Most SMB Marketers Don't Use Social Media in Email

A distinct minority of small-to-mid-sized-business (SMB) marketers use social media links or icons in their promotional emails, according to a recent study from email marketing technology firm GetResponse. The report, "Email Marketing and Social Media Integration Report" also found that email marketing messages with a social sharing option   [...]
Posted: Tuesday, June 22nd 2010

Web Analytics Made Easy for SMBs

A handful of Web analytics resources for small businesses - from free services to tutorials to products tailored to their needs - have come to market over the past several weeks. Each slightly different, they are part of a larger, ongoing trend: the mass marketing of analytics applications - a trend that is filtering down to the smallest companies now. At the same time a knowledge base for these firms on the best way to use web analytics is growing. New Products At the   [...]
Posted: Monday, June 7th 2010

Will HTML5 Boost Video Email Marketing?

A new report by Reel SEO highlights an overlooked corner in the HTML5 v Adobe Flash standards war: video email marketers and the impact the advent of HTML5 will have on them. Unlike other advertisers who may be bemoaning Apple's refusal to support the ubiquitous technology, email marketers may be better off with HTML5, Reel SEO concludes. Up until recently email marketers have had to rely on using a link to a video from a static imag  [...]
Posted: Monday, May 24th 2010

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

Small Businesses Use Social Media to Pursue Customers

Small businesses are steadily increasing their adoption of social media to attract and retain customers at a relatively low cost, according to the Small Business Success Index. Small Biz Social Media Adoption Doubles Social media adoption by small businesses doubled from 12% in 2008 to 24% in 2009. The biggest expectation small business owners  [...]
Posted: Thursday, February 18th 2010

Beyond News: Microsoft Aims Higher with Bing

Though Microsoft has made many well-publicized moves to officially promote Bing, the company has more quietly been taking other steps that could propel the #3 search engine to a bigger share of market - much faster than many industry watchers anticipated when the search engine was rolled out. Most notable in the news lately is Bing's "take-no-prisoners" approach to news content. According  [...]
Posted: Wednesday, November 25th 2009

Industry Buzz & Snippets: 11/19/09

Ad Procurement: Three ways clients can push ad agencies to save money. Email Marketing: Managing email subscriber expectations during the holidays. Email   [...]
Posted: Thursday, November 19th 2009

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]
Posted: Wednesday, October 21st 2009