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Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

PayPal Targets SMBs With Product Suite; Name Change

Following its launch of PayPal Here, PayPal has confirmed that the mobile payment offering was just one piece of a larger initiative aimed at small businesses. The company has  [...]
Posted: Thursday, April 5th 2012

Twitter Slowly Opens Door on Self-serve SMB Ad Platform

Last month American Express used Twitter's Promoted Tweets and Promoted Accounts to offer special deals to cardholders. The campaign was deemed a success and now Twitter and the financial services company are  expanding the offering to select SMB cardholders in its long-awaited self-serve ad offering for SMBs. Initially, only a small group of businesses will have acces  [...]
Posted: Monday, March 26th 2012

Yahoo Launches New Small Business Portal

Yahoo! Small Business has unveiled Yahoo! Small Business Advisor, a portal offering personalized entrepreneurial news, advice, and tools—plus a political component to keep viewers current with what is being said on the campaign trail this election season. The content lineup will also feature personal small-business tips from chef Ming Tsai with additional posts from various celebrity entrepreneurs to follow.   [...]
Posted: Tuesday, March 6th 2012

Making Plans (Reluctantly) for a 7-inch Tablet

When Google’s acquisition of Motorola Mobility is complete it will have three tablets in its house, the smallest being the 8.2-inch Xyboard. However, Google is also eying producing a 7-inch tablet, according to CNET. A DisplaySearch analyst told CNET that such a Google-branded tablet, with 1280x800 resolution, could enter the market later this year and that productio  [...]
Posted: Friday, February 24th 2012

Share-to-Social Options, In Many Permutations, Continue to Grow for SMBs

Small-and-medium-sized businesses may not be in the vanguard of those firms that integrate their mobile, social and email marketing campaigns--but it is not due to lack of tools or services in the market. Three Examples Several have come to market in the last few weeks including: MeritDirect and Penton Media have announced a service that provides links to social network  [...]
Posted: Thursday, February 16th 2012

Small SMBs Still Don't Integrate Email with Social

GetResponse just published its latest "The State Of Email Marketing In SMBs. 2011 Report." One finding of note from the report, highlighted by Be Relevant, is that only 50% of the researched marketers integrate email with social media channel--"a surprisingly low result, given the recent in  [...]
Posted: Monday, February 6th 2012

Self-serve Ad Platforms' Growing Appeal

Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms. Facebook The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via   [...]
Posted: Thursday, February 2nd 2012

Digital Advertising's Fight for the Small Business

Increasingly small businesses are focusing more resources on digital advertising--and the providers are finally taking notice. Next year Twitter will be rolling out a self-serve ad product, aimed at small businesses.   Earlier this year,  Facebook   [...]
Posted: Tuesday, December 13th 2011

Top News: Strong December online spending | Three-screen ad traffic jam | 1M mobile apps

Mobile Commerce: Online spending stays strong in early December. Mobile Marketing: AT&T bumps against Google, Microsoft in three-screen ad sell. Soc  [...]
Posted: Monday, December 12th 2011

About that Twitter Self-Serve Ad Product

Twitter grabbed headlines with the announcement of its new look and features—aimed at both users and brand pages.  At the same press conference, Twitter CEO Dick Costolo and co-founder Jack Dorsey also said they would be rolling out the previously announced self-serve ad product early next year, according to a Tweet by Reuters.  [...]
Posted: Friday, December 9th 2011

B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct

B2B social media marketing has lagged behind--far behind--its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices. eMarketer has sized the growth of B2B social media marketing at $54 million in 2014, from $11 million in 2009. As companies experiment with such campaigns, though, they must   [...]
Posted: Tuesday, November 1st 2011

Businesses Lose Control of Their Info on Google Places

Businesses that place a heavy emphasis on Google Places listing in their web search strategies must take into account a startling change just introduced by Google. From now on, it announced, it will make a change to any data about the business if any user provides new information about that business they know -- or Google’s system identifies information from another source on the web that may be m  [...]
Posted: Friday, October 14th 2011

Another Vote for Corporate Websites - and Social Media Integration

Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia  [...]
Posted: Thursday, September 29th 2011

SMBs: Before You Ditch that Website in Lieu of Facebook, Consider This

With limited resources, small and medium sized businesses usually find themselves choosing between two alternatives. In the case of online marketing, those choices often come down to maintaining a Facebook page or maintaining a robust website. Increasingly, it seems, firms are opting for the former -- a trend that will only accelerate as Facebook rolls out its online ad service for small businesses, with  [...]
Posted: Thursday, September 22nd 2011

The Battle for the SMB Online Advertiser

Small-and-medium-sized companies are finding more and more online ad options available to them - options that meet their need for local buyers and their stretched balance books. One category has been the daily deal market. Indeed, a case can be made that the proliferation of such deal offerings has whetted small business’ appetite for more online ad formats.   [...]
Posted: Friday, September 16th 2011

Top News: Yahoo's scarce advertisers | Beta620 | Android flaw and mobile ads

Online Ad Market: Yahoo attracting users, not advertisers. New York Times introduces Beta620, a public site for its experimental projects. The data-fueled display ad   [...]
Posted: Monday, August 8th 2011

Don't Abandon Yelp Et Al For Google Reviews

A change in the way Google displays local business information will mean some companies will have to recalibrate their approach to customer reviews - but not as drastically as one might expect. Briefly, late last week Google removed the customer reviews taken from other web sites such as Yelp for its Google "Pla  [...]
Posted: Monday, July 25th 2011

Search, Online Marketing Set to Change for SMBs with Google+

With the Google + members about to pass 18 million, the social media platform is gaining enough momentum that companies need to consider how to factor it into their operations sooner rather than later. This is true especially for small businesses, which may find that the platform can serve as a rudimentary stand in for more sophisticated online marketing tools. However, what Google + may give such companies with its   [...]
Posted: Wednesday, July 20th 2011

Top News: OpenX competes in display | HP Touchpad's Facebook apps | Exclusive Hulu content | Cyber protection for SMBs

Online Ad Market: OpenX takes on Google, others in online display ads. A look at AdKeeper. Mobile Computing: The HP Touchpad will   [...]
Posted: Tuesday, June 28th 2011