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Yahoo Rushes To Market With Axis

Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience.   [...]

New Bing Premieres With Special Guest Star: Facebook

“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev  [...]

Even as Google Enhances AdSense, It Doesn’t Make An Important Change

AdSense, like most of Google’s products, is routinely enhanced with the goal of delivering a quality service to its end users. How Google Improves AdSense To cite a few recent examples, last year AdSense   [...]

Yahoo Still Includes Search in Its Mission. For Now

After announcing it would let go 2,000 employees, Yahoo has now announced a major organization of its business. CEO Scott Thompson told employees in a memo, which was republished in All Things D, that the new organization would focus on the customer. "Our Consumer group will include three units — Media, Connections, and Commerce — and each will provide users the uniq  [...]

Bottom Ad Placement CTRs on the Rise and Other Google News

New statistics about Google’s search and related ad products made headlines in recent days, giving marketers more insight into how to better use these tools. One news item came from a report by Global Equities Research, which believes that click-through-rates on ad placements in Google search—specifically the bottom ad placements—have improved over the last 30 to 45 days. A stock research firm, Global Equities doesn’t   [...]

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Google Search and Its Ever-growing Tweaks

Google is testing a new collapsible side bar where the search options and filters are after you conduct a Google search. The blog Websonic.nl was among the first to spot the experiment but it is now popping up in all kinds of venues, SEO Roundtable reports. Google’s changes to its sea  [...]

Top News: Facebook digs deeper into search | DNT | Google's online store

Search: Facebook delves deeper into search. Man vs. Machine: Could Facebook’s people-sourced search beat Google’s algorithm? Does Google   [...]

Search Marketers Eye Reported Commenting System from Google

Google is expected to announce the launch of a new commenting system that will link to its own network of products and services as well as be available as a third party application on other sites, the Next Web reports. Coupled with Search Plus Your  [...]

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Google Tweaks AdWords; "Revs Up" Contextual Engine

Google has made some changes to AdWords that will make it easier for marketers to create and publish display ads. One addition, a new Display Network Tab, will be introduced over the next few weeks. It is an interface built to run display campaigns, allowing users to bid, target and optimize display campaigns from a single place. It is based on what Google calls a "revved-up" contextual engine, w  [...]

Google's Social Reports Show How Far Social Media ROI Has Come

Google Analytics has rolled out a new tool called Social Reports. As the name implies, Social Reports are designed to help marketers measure the return on investment for social media activities. The reason for the tool’s launch, Phil Mui, Google Analytics group product manager, told Marketing Land, is to help  [...]

Top News: Google Wallet | Highlight apps | Google explains spam decisions

Mobile Payments: Current Google Wallet customers given $5 on pre-paid cards for all the provisioning hassles. Mobile Marketing: Highlight app may tell others too much about you. Mobile Comp  [...]

More Changes to Google Search; TLD Not Part of the Mix

Google shows little sign of letting up on its changes to search—or its war against sites that try to game the system. At a SXSW panel called "Dear Google & Bing: Help Me Rank Better," Google’s Matt Cutts said that Google is working on a search ranking penalty for sites that are "over-optimized" or "overly SEO'ed." Good Content Versus (Too) Good SEO In his comments,   [...]

Top News: iPad 3 | Silverpop acquires CoreMotives | Google tablet

iPad 3: New iPad 32GB, 4G version cost 9% more to produce. Retina display-friendly apps for the iPad. New iPad   [...]

Closing Bell: Google's semantic search | Kindle for iPad | Kevin Rose

Search: With semantic search, Google eyes competitors. Mobile Computing: Kindle for iPad app now optimized for new high-resolution display. People: Di  [...]

Google Steps Up Enforcement of Ad Quality Policies

Google has announced it has made improvements to ensure ads comply with its policies. It has: Improved “query watch” for counterfeit ads by widening its monitoring of sensitive keywords and queries related to counterfeit goods. Developed a new “risk model” to detect violations. Implemented a faster manual review process  [...]

Google Embraces Semantic Search (Some More)

An article in the Wall Street Journal Thursday morning dropped a bombshell on the search community. Google, it reported, plans to shift its search methodology to a semantic focus, radically realigning not only impact how consumers will view search but also how advertisers can expect their ads to be served up. The Journal says that Google wil  [...]

Top News: Google refreshes search | SEO scholars program | iPad 3 pros and cons

Search: Google gives search a refresh. SEO Scholars education program getting results. Mobile Computing: New iPad: A   [...]

Bing Promotes Itself with Adam Lambert Twitter Campaign

Microsoft has booked American Idol alumni Adam Lambert to give a live performance at the Bing Lounge in Portland, Oregon on March 25th. As part of the promotion, Bing is offering an exclusive meet and greet access to one Twitter follower and guest at the show. To win, users have to retweet specific tweets from the @Bing handle to be entere  [...]

Google Continues its Google+ Integration

Google+ Hangouts is being integrated with Google’s online suite of document, presentation and spreadsheet editing software, Google Docs. Google has been incorporating its social network across all of its products since Google+’s launch. Education, the Workspace This particular move, however, is a particularly interesting combination as it could have offer collaboration benefi  [...]

Closing Bell: Google+ mobile gets refresh | Apple subpoenaed | Intel and pay TV

Mobile Computing: Google+ mobile site gets UI refresh, now more like its app siblings. iPad mini coming later this year, Samsung exec says. Legal/Regulatory: Apple said to be   [...]