Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1312 | 2423 |
| » ad pricing | 281 | 3454 |
| » ad selling | 723 | 3012 |
| » ad targeting | 865 | 2870 |
| » ad technologies & vendors | 966 | 2769 |
| » advertainment | 58 | 3677 |
| » Advertising | 2 | 3733 |
| » affiliate marketing | 58 | 3677 |
| » agencies & ad departments | 367 | 3368 |
| » alternative marketing | 174 | 3561 |
| » Asia/Pacific | 119 | 3616 |
| » automotive | 55 | 3680 |
| » b2b | 75 | 3660 |
| » best practices | 201 | 3534 |
| » Big Picture | 2 | 3733 |
| » biz buzz | 829 | 2906 |
| » branding | 276 | 3459 |
| » broadband | 107 | 3628 |
| » campaigns & creatives of note | 199 | 3536 |
| » case studies | 28 | 3707 |
| » co-op marketing & partnerships | 120 | 3615 |
| » computers & tech | 177 | 3558 |
| » consumer packaged goods | 48 | 3687 |
| » CRM | 28 | 3707 |
| » cross media | 121 | 3614 |
| » deep coverage | 1 | 3734 |
| » demographics | 134 | 3601 |
| » direct marketing | 279 | 3456 |
| » domain names | 188 | 3547 |
| » don't believe the hype | 54 | 3681 |
| » e-commerce | 523 | 3212 |
| » email marketing | 211 | 3524 |
| » entertainment | 164 | 3571 |
| » Europe | 183 | 3552 |
| » events | 28 | 3707 |
| » finance | 106 | 3629 |
| » global | 84 | 3651 |
| » healthcare | 34 | 3701 |
| » How-to | 27 | 3708 |
| » I-PR & business communications | 32 | 3703 |
| » instant messaging marketing | 24 | 3711 |
| » interviews | 31 | 3704 |
| » intrusive formats | 32 | 3703 |
| » Latin America | 20 | 3715 |
| » legal, government & regulation | 433 | 3302 |
| » loyalty & retention | 66 | 3669 |
| » major account moves | 48 | 3687 |
| » major brands | 417 | 3318 |
| » major players news | 1691 | 2044 |
| » Marketing | 2 | 3733 |
| » measurement & analytics | 313 | 3422 |
| » minorities | 14 | 3721 |
| » mobile marketing | 503 | 3232 |
| » multi-channel marketing | 104 | 3631 |
| » new and improved | 393 | 3342 |
| » nonsense & parodies | 21 | 3714 |
| » online ad market | 1060 | 2675 |
| » pearls of wisdom | 223 | 3512 |
| » people | 128 | 3607 |
| » personalization | 129 | 3606 |
| » political parties & organizations | 71 | 3664 |
| » privacy | 196 | 3539 |
| » promotions | 38 | 3697 |
| » publishing | 730 | 3005 |
| » real estate | 22 | 3713 |
| » research & stats | 995 | 2740 |
| » rich media | 185 | 3550 |
| » Segmentation & Markets | 4 | 3731 |
| » seniors | 9 | 3726 |
| » sex sells | 7 | 3728 |
| » signs of doom | 95 | 3640 |
| » signs of recovery | 37 | 3698 |
| » signs of what's to come | 740 | 2995 |
| » small business | 121 | 3614 |
| » spam & anti-spam | 115 | 3620 |
| » Spanish-speaking | 15 | 3720 |
| » syndication & RSS | 59 | 3676 |
| » technical innovation | 247 | 3488 |
| » telecom | 70 | 3665 |
| » text ads | 851 | 2884 |
| » tools & software | 626 | 3109 |
| » top stories | 793 | 2942 |
| » travel | 71 | 3664 |
| » user experience | 354 | 3381 |
| » viral marketing & social media | 542 | 3193 |
| » weblog marketing | 146 | 3589 |
| » women | 40 | 3695 |
| » worst practices | 196 | 3539 |
| » Youth | 25 | 3710 |
Yahoo Rushes To Market With Axis
Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience. [...]
Posted: Friday, May 25th 2012
Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters
Agency News:
Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik
Mediabrands Spinoff Network Will Be Called BPN
Business Strategies:
Sam's Club's Content Marketing [...]
Posted: Monday, May 21st 2012
New Bing Premieres With Special Guest Star: Facebook
“Introducing the New Bing: Spend Less Time Searching, More Time Doing,†Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev [...]
Posted: Friday, May 11th 2012
Marketers Use More Tools For Web Traffic (But Need To Use Them Well)
[...]
Posted: Friday, May 11th 2012
Top News: E-Tail Spending Skyrockets | Google Defense | "Do Not Track" Looms | AOL Keeping Publications
Ad Technology:
Exponential Interactive Launches Appsnack, Global Mobile Advertising Solution For Brand Advertisers
Business Strategies:
Creating True Accountability for the Customer Experience
Campaig [...]
Posted: Thursday, May 10th 2012
Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion
It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive†to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.†[...]
Posted: Wednesday, May 9th 2012
Yahoo: Four Techniques For adCenter Optimization
Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,†say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform [...]
Posted: Wednesday, May 9th 2012
Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad
Ad Technology:
Google Inside adSense Blog: Introducing Redesigned Payments Pages
Agencies:
MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB
Business Strategies:
12 Reasons to [...]
Posted: Wednesday, May 2nd 2012
Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast
Business Buzz:
TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million
Business Strategies:
How time of day [...]
Posted: Tuesday, April 24th 2012
Pew Research: 20% of Americans Aren't Online, Don't See Your Ads
A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,†where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.
[...]
Posted: Monday, April 16th 2012
Even as Google Enhances AdSense, It Doesn’t Make An Important Change
AdSense, like most of Google’s products, is routinely enhanced with the goal of delivering a quality service to its end users.
How Google Improves AdSense
To cite a few recent examples, last year AdSense [...]
Posted: Thursday, April 12th 2012
Yahoo Still Includes Search in Its Mission. For Now
After announcing it would let go 2,000 employees, Yahoo has now announced a major organization of its business. CEO Scott Thompson told employees in a memo, which was republished in All Things D, that the new organization would focus on the customer.
"Our Consumer group will include three units — Media, Connections, and Commerce — and each will provide users the uniq [...]
Posted: Tuesday, April 10th 2012
Bottom Ad Placement CTRs on the Rise and Other Google News
New statistics about Google’s search and related ad products made headlines in recent days, giving marketers more insight into how to better use these tools.
One news item came from a report by Global Equities Research, which believes that click-through-rates on ad placements in Google search—specifically the bottom ad placements—have improved over the last 30 to 45 days.
A stock research firm, Global Equities doesn’t [...]
Posted: Friday, April 6th 2012
Top News: Mobile search | Apple to defend e-book pricing | SEO tips
Mobile Marketing:
Mobile search ads: What makes them click?
Legal/Regulatory:
Twitter sues 'spamming' websites.
Apple preparing to [...]
Posted: Friday, April 6th 2012
Google Search and Its Ever-growing Tweaks
Google is testing a new collapsible side bar where the search options and filters are after you conduct a Google search. The blog Websonic.nl was among the first to spot the experiment but it is now popping up in all kinds of venues, SEO Roundtable reports.
Google’s changes to its sea [...]
Posted: Tuesday, April 3rd 2012
Small Town Targeting Just Got a Little Harder with AdCenter
AdCenter is removing over 10,000 cities from its targeting options. The policy will go into force in May. AdCenter advises advertisers to identify any non-supported cities and replace them with cities relevant each campaign or ad group. Refer to [...]
Posted: Monday, April 2nd 2012
Top News: Facebook digs deeper into search | DNT | Google's online store
Search:
Facebook delves deeper into search.
Man vs. Machine: Could Facebook’s people-sourced search beat Google’s algorithm?
Does Google [...]
Posted: Friday, March 30th 2012
Search Marketers Eye Reported Commenting System from Google
Google is expected to announce the launch of a new commenting system that will link to its own network of products and services as well as be available as a third party application on other sites, the Next Web reports.
Coupled with Search Plus Your [...]
Posted: Tuesday, March 27th 2012
Google Tweaks AdWords; "Revs Up" Contextual Engine
Google has made some changes to AdWords that will make it easier for marketers to create and publish display ads.
One addition, a new Display Network Tab, will be introduced over the next few weeks. It is an interface built to run display campaigns, allowing users to bid, target and optimize display campaigns from a single place. It is based on what Google calls a "revved-up" contextual engine, w [...]
Posted: Friday, March 23rd 2012
Google's Social Reports Show How Far Social Media ROI Has Come
Google Analytics has rolled out a new tool called Social Reports. As the name implies, Social Reports are designed to help marketers measure the return on investment for social media activities.
The reason for the tool’s launch, Phil Mui, Google Analytics group product manager, told Marketing Land, is to help [...]
Posted: Wednesday, March 21st 2012