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Yahoo Rushes To Market With Axis

Yahoo! announced its Axis browser yesterday, and promises a "new experience that re-imagines" the web browsing experience. At first glance, it appears to do that, and the company admits to putting the user experience ahead of ad revenue or the marketer experience.   [...]
Posted: Friday, May 25th 2012

Facebook Self Service | Lamborghini Shops PR | iOS/Publishing Non-Fit? | Oracle Goes Social | Yahoo's Axis

Ad Technology: Sense Networks Releases New Predictive Mobile Ad Targeting Services Facebook Premium Ads Get Self-Service Availability  Facebook 'plotting ad-tracking system'  [...]
Posted: Thursday, May 24th 2012

Top News: Nestle Reassigns | Sam's Club Content | GM Drops Super Bowl | China Regulates Android | Yahoo Divests | Facebook Sputters

Agency News: Nestle Reassigns Coffee-Mate, Looks at New Agency for Nesquik Mediabrands Spinoff Network Will Be Called BPN Business Strategies: Sam's Club's Content Marketing   [...]
Posted: Monday, May 21st 2012

New Bing Premieres With Special Guest Star: Facebook

“Introducing the New Bing: Spend Less Time Searching, More Time Doing,” Microsoft cheerfully described in its Bing blog yesterday. The company unveiled a major update to the Bing search engine, which it promises will “fundamentally [transform] the way users search the Web, [helping] users act quickly by taking advantage of the Web’s ev  [...]
Posted: Friday, May 11th 2012

Marketers Use More Tools For Web Traffic (But Need To Use Them Well)

  [...]
Posted: Friday, May 11th 2012

Google, DudaMobile Offer A Five-Minute Web-To-Mobile Site Conversion

It has been a little over a month since Google partnered with DudaMobile, the do-it-yourself mobile website builder. The partners are offering a quick “test drive” to see what a converted website looks like in a mobile format, with a rating (1 to 5) of mobile friendliness. The companies on April 5th announced a joint effort to expand GoMo, a Google-led initiative to help businesses “Go Mobile.”   [...]
Posted: Wednesday, May 9th 2012

Yahoo: Four Techniques For adCenter Optimization

Are search marketers leaving money on the table by putting clients' adCenter campaigns on "autopilot?" “It’s time for a reality check,” say the experts at Yahoo! Advertising Solutions. Guest Blogger Marc Poirier observes that search marketers have plenty of opportunities to boost impressions and pay-per-click (PPC) results. (Acquisio is a perform  [...]
Posted: Wednesday, May 9th 2012

Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad

Ad Technology: Google Inside adSense Blog: Introducing Redesigned Payments Pages Agencies: MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB Business Strategies: 12 Reasons to   [...]
Posted: Wednesday, May 2nd 2012

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

Pew Research: 20% of Americans Aren't Online, Don't See Your Ads

A bit of a surprise late Friday. The Pew Internet Project released its findings, that one in five U.S. adults simply is not on the Internet. So there is a “digital desert,” where senior citizens, Spanish speakers and low-income families reside, blind to search, social ads and streaming media.   [...]
Posted: Monday, April 16th 2012

Even as Google Enhances AdSense, It Doesn’t Make An Important Change

AdSense, like most of Google’s products, is routinely enhanced with the goal of delivering a quality service to its end users. How Google Improves AdSense To cite a few recent examples, last year AdSense   [...]
Posted: Thursday, April 12th 2012

Yahoo Still Includes Search in Its Mission. For Now

After announcing it would let go 2,000 employees, Yahoo has now announced a major organization of its business. CEO Scott Thompson told employees in a memo, which was republished in All Things D, that the new organization would focus on the customer. "Our Consumer group will include three units — Media, Connections, and Commerce — and each will provide users the uniq  [...]
Posted: Tuesday, April 10th 2012

Bottom Ad Placement CTRs on the Rise and Other Google News

New statistics about Google’s search and related ad products made headlines in recent days, giving marketers more insight into how to better use these tools. One news item came from a report by Global Equities Research, which believes that click-through-rates on ad placements in Google search—specifically the bottom ad placements—have improved over the last 30 to 45 days. A stock research firm, Global Equities doesn’t   [...]
Posted: Friday, April 6th 2012

Top News: Mobile search | Apple to defend e-book pricing | SEO tips

Mobile Marketing: Mobile search ads: What makes them click? Legal/Regulatory: Twitter sues 'spamming' websites. Apple preparing to   [...]
Posted: Friday, April 6th 2012

Google Search and Its Ever-growing Tweaks

Google is testing a new collapsible side bar where the search options and filters are after you conduct a Google search. The blog Websonic.nl was among the first to spot the experiment but it is now popping up in all kinds of venues, SEO Roundtable reports. Google’s changes to its sea  [...]
Posted: Tuesday, April 3rd 2012

Small Town Targeting Just Got a Little Harder with AdCenter

AdCenter is removing over 10,000 cities from its targeting options.  The policy will go into force in May. AdCenter advises advertisers to identify any non-supported cities and replace them with cities relevant each campaign or ad group. Refer to   [...]
Posted: Monday, April 2nd 2012

Top News: Facebook digs deeper into search | DNT | Google's online store

Search: Facebook delves deeper into search. Man vs. Machine: Could Facebook’s people-sourced search beat Google’s algorithm? Does Google   [...]
Posted: Friday, March 30th 2012

Search Marketers Eye Reported Commenting System from Google

Google is expected to announce the launch of a new commenting system that will link to its own network of products and services as well as be available as a third party application on other sites, the Next Web reports. Coupled with Search Plus Your  [...]
Posted: Tuesday, March 27th 2012

Google Tweaks AdWords; "Revs Up" Contextual Engine

Google has made some changes to AdWords that will make it easier for marketers to create and publish display ads. One addition, a new Display Network Tab, will be introduced over the next few weeks. It is an interface built to run display campaigns, allowing users to bid, target and optimize display campaigns from a single place. It is based on what Google calls a "revved-up" contextual engine, w  [...]
Posted: Friday, March 23rd 2012

Google's Social Reports Show How Far Social Media ROI Has Come

Google Analytics has rolled out a new tool called Social Reports. As the name implies, Social Reports are designed to help marketers measure the return on investment for social media activities. The reason for the tool’s launch, Phil Mui, Google Analytics group product manager, told Marketing Land, is to help  [...]
Posted: Wednesday, March 21st 2012